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---
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title: Generative Audiences
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title: CustomerAI Audiences
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beta: true
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plan: engage-foundations
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---
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> info "Generative Audiences is in private beta"
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> Generative Audiences is in private beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available. [Contact Segment](https://segment.com/help/contact/){:target="_blank"} with any feedback or questions.
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> info "CustomerAI audience builder is in private beta"
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> The CustomerAI audience builder is in private beta, and Segment is actively working on this feature. Some functionality may change before it becomes generally available. [Contact Segment](https://segment.com/help/contact/){:target="_blank"} with any feedback or questions.
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With Generative Audiences, part of Segment's CustomerAI, use generative AI to create Engage Audiences with natural language prompts.
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With CustomerAI, use generative AI to create Engage Audiences with natural language prompts.
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Describe your desired audience based on events performed, profile traits, or existing audiences in your workspace. Based on your prompt, Segment builds the audience with generative AI.
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In this article, you'll learn how to use Generative Audiences along with some best practices.
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In this article, you'll learn how to use CustomerAI to build audiences along with some best practices.
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## Create an audience with Generative Audiences
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## Create an audience with CustomerAI
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To create an audience with Generative Audiences:
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To create an audience with CustomerAI:
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1. From the Segment app, navigate to **Engage > Audiences**.
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2. Click **+ New audience**, then select **Audience** from the dropdown menu.
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3. Select your audience type. Generative Audiences is available for all audience types except Linked Audiences.
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3. Select your audience type. You can use CustomerAI with all audience types except Linked Audiences.
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4. From the Build screen, click **Help me build**.
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5. Enter your audience prompt in the description box.
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- Use a minimum of 20 characters and up to 300 characters maximum.
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Use the following examples to help you get started with audience prompts.
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- To build an audience with customers who haven't made a purchase in the last 30 days enter: `Customers who haven't purchased in the last 30 days.`
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- To build an audience with customers who haven't made a purchase in the last 30 days, enter: `Customers who haven't purchased in the last 30 days.`
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- To find all profiles that have recently opened an email enter: `Profiles that recently opened an email.`
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- To find all profiles that have recently opened an email, enter: `Profiles that recently opened an email.`
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- To build an audience with customers who spend over $50 on an order enter: `Customers who have orders greater than $50.`
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- To build an audience with customers who spend over $50 on an order, enter: `Customers who have orders greater than $50.`
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> info ""
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> You'll have more accurate results if you base your audience prompts on specific events and traits that are in your Segment space.
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## Best practices
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As you use generative audiences, keep the following best practices in mind:
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As you build audiences with CustomerAI, keep the following best practices in mind:
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- Avoid using any customer Personal Identifiable Information (PII) or sensitive data. Personal, confidential, or sensitive information isn't required to use CustomerAI.
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- Write specific descriptions. CustomerAI generates more accurate conditions when you use the names of existing events and traits.
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### View events and traits in your workspace
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As your writing your prompt, you can view traits and events that are active in your workspace from the audience builder. After you add a condition in the builder, click the property field for a dropdown of active and inactive traits or events in your workspace.
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As you're writing your prompt, you can view traits and events that are active in your workspace from the audience builder. After you add a condition in the builder, click the property field to view active and inactive traits or events in your workspace.
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You can also use the Profile explorer (**Unify** > **Profile explorer**) to view specific events and traits that are in your Segment space.
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You can also use the Profile explorer (**Unify** > **Profile explorer**) to view specific events and traits associated with profiles in your Segment space.
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Learn more about [using existing events and traits](/docs/engage/audiences/#building-an-audience) to build audiences.
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-**Expected output**: Segment generates a condition where *the trait doesn't exist*.
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3.**Prompt**: "Customers who haven't received an email in the last 6 months."
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-**Expected output**: Segment generates a condition where the event `Email Delivered` has been performed exactly `0 times`.
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## Error handling
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Engage uses the following error messages with Generative Audiences:
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Engage uses the following error messages with CustomerAI audiences:
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