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| 1 | +--- |
| 2 | +title: Taboola (Actions) Destination |
| 3 | +id: 66684ba89c0523461d8bb7f3 |
| 4 | +beta: true |
| 5 | +--- |
| 6 | + |
| 7 | +{% include content/plan-grid.md name="actions" %} |
| 8 | + |
| 9 | +[Taboola](https://developers.taboola.com/backstage-api/reference/create-a-first-party-audience/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} integration allows you to connect and target your Segment audiences with Taboola. |
| 10 | + |
| 11 | +This destination is maintained by Taboola. For any issues with the destination, contact their [Support team ](mailto:[email protected]) or your account manager. |
| 12 | + |
| 13 | +## Getting started |
| 14 | + |
| 15 | +### Get Taboola Account Details |
| 16 | + |
| 17 | +Before connecting the **Taboola (Actions)** destination you'll need the following: |
| 18 | +1. Your Taboola **Client ID** and **Client Secret** - provided by your Taboola account manager. |
| 19 | +2. **Account ID**: retrieve using one of these options: |
| 20 | + * [Taboola Ads](https://ads.taboola.com){:target="_blank"} - Use the account's alphanumeric name without spaces and in lowercase. For example, 'My Account - Name' would become 'myaccountname' |
| 21 | + * [API](https://developers.taboola.com/backstage-api/reference/get-account-details){:target="_blank"} - Retrieve Account Details using the Get Account Details API. |
| 22 | + |
| 23 | +### Create and Connect the Taboola Destination |
| 24 | + |
| 25 | +1. From your Segment workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for **Taboola (Actions)**. |
| 26 | +2. Select **Taboola (Actions)** and click **Add Destination**. |
| 27 | +3. Next, connect the Engage Space to your **Taboola (Actions)** Destination. To do this, use the `Search for a source` search field to find your Engage Space, then select it. Next, click the **Confirm Source** button. |
| 28 | +4. On the **Basic Settings** screen input the Taboola **Client ID** and **Client Secret** values. |
| 29 | +5. Enable the Destination using the toggle, then click the **Save Changes** button. |
| 30 | + |
| 31 | +The **Taboola (Actions)** Destination is now connected to your Engage Space. The next steps cover connecting an Audience to a **Mapping** on your **Taboola (Actions)** Destination. |
| 32 | + |
| 33 | +6. Navigate to the Audience you'd like to sync to **Taboola (Actions)**. |
| 34 | +7. On the **Audience Overview** tab, click the **Add Destination** button, then select the **Taboola (Actions)** Destination. |
| 35 | +8. Under the **Destinations** heading in the **Audience Overview** page you should now see your **Taboola (Actions)** listed. Click the **Add Mapping** button. |
| 36 | + |
| 37 | +9. When the side panel on the right displays, navigate to the **Settings** tab. |
| 38 | +9. On the **Settings** tab, ensure that **Send Track** is enabled, then populate the Taboola **Account ID** field. |
| 39 | + |
| 40 | +10. Click the **Save** button. |
| 41 | +11. Remain in the side panel, and navigate to the **Matching mappings** tab. Click the **Add mapping** button, then select **Sync Audience**. |
| 42 | +12. On the **Sync Audience** page, click the **Save** button. You'll be taken back to the **Matching mappings** tab. Enable the Mapping using the toggle. |
| 43 | + |
| 44 | + |
| 45 | +The Audience will start to sync to Taboola shortly. |
| 46 | +It takes another 2-5 days for the segment to scale up and become available for targeting/suppression in Taboola Ads. |
| 47 | + |
| 48 | +> info "" |
| 49 | +> To view the audience on the Taboola platform, navigate to the [Taboola Ads audience page](https://ads.taboola.com/audiences){:target="_blank"}, select "Custom Audience" and search for the audience you have just connected. |
| 50 | +
|
| 51 | +## Supported identifiers |
| 52 | + |
| 53 | +The **Taboola (Actions)** destination supports syncing Audiences to Taboola using either the `email` and/or the `Mobile Device ID`. |
| 54 | +`email` will be automatically included if present. Additional configuration steps are required in order to sync `Mobile Device ID` values. To sync `Mobile Device ID` values ensure the following is configured: |
| 55 | + |
| 56 | +1. Configure your Engage Space's identity resolution rules for `android.id` and `ios.id` identifiers by navigating to `Unify` >> `Unify Settings`. |
| 57 | +  |
| 58 | + |
| 59 | +2. Ensure that both the `android.id` and `ios.id` identifiers are configured exactly as per the image below. This configuration step takes place when the Destination is being connected to an Audience. |
| 60 | + |
| 61 | + |
| 62 | +{% include components/actions-fields.html %} |
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