Update Google Enhanced Conversions docs

Moved Google EC account configuration steps to the "before you begin" section
Linked to Google's help docs, which provide an easier way to get the Conversion Tracking ID and Conversion label

Author: jenskene

src/connections/destinations/catalog/actions-google-enhanced-conversions/index.md

@@ -6,44 +6,33 @@ hidden: true
 ---
 
 > info ""
-> This document is about a feature which is in beta. This means that the destination is in active development, and some functionality may change before it becomes generally available
+> This document is about a feature that is in beta. This means that the destination is in active development, and some functionality may change before it becomes generally available
 
 > success ""
 > **Good to know**: This page is about the [Actions-framework](/docs/connections/destinations/actions/) Google Enhanced Conversions Segment destination. 
 
 The Google Enhanced Conversions destination enables you to improve the accuracy of your conversion measurement. You can send first-party customer conversion data from your website, such as email address, to Google Ads. Segment hashes this data sends it in a privacy-safe way. Google matches hashed data with signed-in Google accounts to attribute the conversion to ad events, such as clicks or views. To learn more about Google Enhanced Conversions, see Google's documentation [About enhanced conversions (beta)](https://support.google.com/google-ads/answer/9888656?hl=en-GB){:target="_blank"}.
 
 > warning "Before you begin"
-> Enable Enhanced Conversions in your Google Ads account. When you authenticate your Segment works space with your Google Account, use a Google Account that is a member of your Google Ads account.
+> Enable Enhanced Conversions in your Google Ads account. For each Conversion, specify in the settings to that you will use the enhanced conversions API:
+> 1.  When you log in to Google Ads, make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}.
+> 2. Click **Tools & Settings** in the top bar, and select **Conversions** from the dropdown. Select the **Conversion Action** you want Segment to log to.
+> 3. Expand the tab for **Enhanced Conversions**. Enable **Turn on enhanced conversions** and click **Edit code**, then **Use enhanced conversions API**.
+> 
+> When you authenticate your Segment workspace with your Google Account, use a Google Account that is a member of your Google Ads account.
 
 ## Getting started
 
+### Add the Google Enhanced Conversions destination to your workspace
+
 The Actions Google Enhanced Conversions destination is in Private Beta, and does not appear in the Destinations Catalog. 
 
-1. To access the destination, navigate to this URL: `https://app.segment.com/<workspace_slug>/destinations/catalog/actions-google-enhanced-conversions`. Replace `<workspace_slug>` with your workspace slug.
+1. To access the destination, navigate to this URL: `https://app.segment.com/<workspace_slug>/destinations/catalog/actions-google-enhanced-conversions` Replace `<workspace_slug>` with your workspace slug.
 2. Click **Configure Actions Google Enhanced Conversions** in the top-right corner of the screen.
 3. Select the source to use to send data to Google Enhanced Conversions.
-4. Enter your Conversion Tracking ID. For more information, see the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}.
-   1. To find your Conversion Tracking ID, log in to Google Ads, and make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}.
-   2. Click **Tools & Settings** in the top bar, and select **Conversions** from the dropdown. Select the **Conversion Action** you want Segment to log to.
-   3. Open the menu for **Enhanced Conversions**. Enable **Turn on enhanced conversions** and click **Edit code**, then **Use enhanced conversions API**.
-   4. Open the **Tag setup** menu. In the *Select how you want to install your tag* section, select **Install the tag yourself - Add the tag to your website code**.
-   5. Scroll down to the **Event snippet** and click **Download snippet**.
-   6. Open the snippet in a text editor, you should see something like the following:
-    ```html
-    <!-- Event snippet for Purchase conversion page -->
-    <script>
-      gtag('event', 'conversion', {
-          'send_to': 'AW-#########/YdJ9ma7Q-DB2qGvaPapk',
-          'value': 10.0,
-          'currency': 'USD',
-          'transaction_id': ''
-      });
-    </script>
-    ```
-    7. On the line that begins `'send_to`, copy the digits that come directly after `AW-`. For example, if the line reads `'send_to': 'AW-123456789/YdJ9ma7Q-DB2qGvaPapk`, copy `123456789`. This is your Conversion Tracking ID.
- 5. Click **Configure Actions**.
- 6. Click **Create Destination**.
+4. Enter your Conversion Tracking ID. Find it in your Google Ads account using the instructions in the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}. When you log in to Google Ads, make sure you are in [Expert Mode](https://support.google.com/google-ads/answer/9520605?hl=en){:target="_blank"}. Note you'll follow these same instructions to get the Conversion label, which you'll need when you set up your first Action, below. 
+5. Click **Configure Actions**.
+6. Click **Create Destination**.
 
 ### Connect to Google Enhanced Conversions
 
@@ -56,7 +45,7 @@ Actions define which events Segment sends to Google Enhanced Conversions, and th
 1. Navigate to the **Actions** tab on the destination.
 2. Click **Add Subscription**, and select **Post Conversion**.
 3. Configure the **Event Trigger**. For example, you can trigger the action whenever the source sends an Event named `Purchase`. Click **Continue** to configure the action fields, skip Testing for now. ![The action fires when it receives an event named Purchase](images/gec_trigger.png)
-4. Find the Conversion Label. This string is in the Event snippet you downloaded in a previous step. On the line that begins `'send_to'`, copy the string that comes after the Conversion Tracking ID. For example, For example, if the line reads `'send_to': 'AW-123456789/YdJ9ma7Q-DB2qGvaPapk`, copy `YdJ9ma7Q-DB2qGvaPapk`, this is the Conversion Label.
+4. Enter the Conversion Label. Find it using the instructions in the article [Google Ads conversions](https://support.google.com/tagmanager/answer/6105160?hl=en){:target="_blank"}.
 5. Configure the remaining properties. The **Email** field is not editable. In the default configuration, `properties.email` maps to the Email property in Google Enhanced Conversions. If `properties.email` is unavailable, the destination uses `traits.email` as a fallback.
 6. When you're finished editing the action fields, click **Continue**. Click **Save**.
 7. To test your action, expand the **Test event trigger** section. Segment searches for recent events that match the trigger conditions. If there are no recent events that match the criteria, click **manually enter an event**, and replace the default event data with the following: