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fix a dead end link
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src/connections/destinations/catalog/twitter-ads/index.md

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@@ -38,7 +38,7 @@ For example, if your mapping in Segment looks like this:
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![twitter conversion event mapping screenshot](images/event-mapping.png)
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Then everytime you make this [`track`](/docs/connections/spec/track) call (from the browser):
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Then every time you make this [`track`](/docs/connections/spec/track) call (from the browser):
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```javascript
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analytics.track('Signed Up', {
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### Advanced Conversion Tracking and Dynamic Ads
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Our Twitter destination supports [Advanced Conversion Tracking](https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites/advanced-conversion-tracking.html) which can be used to run **Dynamic Ads Campaigns**. Once you create your conversion events using **Universal Website Tag** inside Twitter's UI, just follow our [Ecommerce V2 Spec](https://segment.com/docs/connections/spec/ecommerce/v2) and we will automatically map select events (listed below). Keep in mind that you **must** provide the **Universal Website Pixel ID** in your settings for this feature to work.
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Our Twitter destination supports [Advanced Conversion Tracking](https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#advanced) which can be used to run **Dynamic Ads Campaigns**. Once you create your conversion events using **Universal Website Tag** inside Twitter's UI, just follow our [Ecommerce V2 Spec](https://segment.com/docs/connections/spec/ecommerce/v2) and we will automatically map select events (listed below). Keep in mind that you **must** provide the **Universal Website Pixel ID** in your settings for this feature to work.
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*NOTE*: *For each of these Segment events, we will still check if you had mapped any of them to a* **Single Event Website Tag** *in your Segment settings and fire those tags in addition to these advanced conversion tags.*
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- You can choose in your Segment settings if you want to populate `content_ids` parameter with your `product_id`(s) or `sku`(s). Whatever you choose should match the IDs in your Product Feed if you are running dynamic ads.
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- `content_type` will always be correctly hardcoded to be `'product'`.
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- `content_name` and `content_category` for multiple products will be concecatenated delimited by commas.
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- `content_name` and `content_category` for multiple products will be concatenated delimited by commas.
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- `num_items` represents the sum total of all your products' respective quantities.
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- While `properties.status` is not spec'd by Segment, you can still send that property through and we will map it to Twitter's `status` parameter, which is an optional free text field representing the state of the conversion event (eg. 'completed', 'in review', 'processed', etc.)
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- `value`, `currency`, `order_id` and `num_items` will not be mapped for any pre-purchase tags because it will attribute revenue, which is undesired behavior for ecommerce/retail businesses.
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The following code snippets represent the code we would fire under the hood on your webpage given an example Segment event.
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*NOTE*: *The following assumes that the setting for* **Product Identifier** *is `product ID` (it can also be SKU).*
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> note ""
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> The following assumes that the setting for* **Product Identifier** *is `product ID` (it can also be SKU).
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**Order Completed** -> **Purchase**
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