Merge pull request #6962 from segmentio/estgc-patch-4

Add Predictions FAQ on Calculating Averages

Author: pwseg

src/unify/Traits/predictions/using-predictions.md

@@ -126,3 +126,7 @@ Yes. Keep the following in mind when you work with Predictions:
 - **Predictions will not work as intended if you track more than 5,000 unique events in your workspace.**
 - **Prediction is failing with error "We weren't able to create this prediction because your requested prediction event is not being tracked anymore. Please choose a different prediction event and try again."** Predictions are computed based on the available data and the conditions specified for the trait. A gap in tracking events for seven continuous days could potentially affect the computation of the prediction.
 Nevertheless, once data tracking resumes and there is enough data, the prediction should be recomputed.
+
+#### How is the average calculated?
+
+The probabilities for all users are added together and then divided by the total number of users. If a user's score in "Likelier to convert than average" is below 1, it means they are less likely than the average user to convert.