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update the sync cadence for adwords
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src/connections/destinations/catalog/adwords-remarketing-lists/index.md

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The Google Adwords Remarketing Lists Destination is one of our most popular Personas List Destinations. It has a variety of use cases related to exclusion, acquisition (using Similar Audience), re-marketing, and more.
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This Destination can send *audiences* (lists of users) created in [Personas](/docs/personas/) to Google Adwords Audience Lists as a [**Customer List**](https://support.google.com/google-ads/answer/7558048) type. Once you set this up, Segment sends an [initial list](https://developers.google.com/analytics/devguides/config/mgmt/v3/remarketing#insert) of users to Google Adwords Audience lists as a “Customer list”. As users move in and out of the audience, Segment automatically [updates the list](https://developers.google.com/analytics/devguides/config/mgmt/v3/remarketing#insert) in Google on an hourly basis. This allows you to run advertising campaigns without having manually update the list of users to target in Adwords campaigns.
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This Destination can send *audiences* (lists of users) created in [Personas](/docs/personas/) to Google Adwords Audience Lists as a [**Customer List**](https://support.google.com/google-ads/answer/7558048) type. Once you set this up, Segment sends an [initial list](https://developers.google.com/analytics/devguides/config/mgmt/v3/remarketing#insert) of users to Google Adwords Audience lists as a “Customer list”. As users move in and out of the audience, Segment automatically [updates the list](https://developers.google.com/analytics/devguides/config/mgmt/v3/remarketing#insert) in Google every 6 hours. This allows you to run advertising campaigns without having manually update the list of users to target in Adwords campaigns.
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Currently, you can only send either an email address or mobile id (IDFA) from Segment Personas to Google as custom matchers. You can set an email address on the user profile by including `email` as a trait on an [`identify` call](/docs/connections/spec/identify/), as a property on a [`track` call](/docs/connections/spec/track/) or as an [external id](/docs/personas/identity-resolution/externalids/) for the user.
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If you use Segment’s mobile SDK to collect events from a mobile app, the user’s IDFA is automatically captured. If you do not use Segment’s mobile SDK, you can set the user’s IDFA by setting it within `context.device.advertisingId`.

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