Update vale rules (#4055)

Author: markzegarelli

.github/styles/segment/exclamation.yml

@@ -1,6 +1,8 @@
-extends: substitution
-message: "Please use '%s' instead of '%s'."
-link: https://docs.microsoft.com/en-us/style-guide/punctuation/exclamation-points
-level: warning
-swap:
-    '\w!\s': '\.'
+extends: existence
+message: "Don't use exclamation points in text."
+nonword: true
+level: error
+action:
+  name: remove
+tokens:
+  - '\w!(?:\s|$)'

.github/styles/segment/links copy.yml

@@ -3,4 +3,4 @@ message: "Write meaningful link text."
 link: https://docs.microsoft.com/en-us/style-guide/urls-web-addresses
 level: warning
 raw:
-  - '\[?here\]\('
+  - '\[?here\]\(.*'

.github/styles/segment/links.yml

@@ -1,6 +1,6 @@
 extends: existence
-message: 'Link to Segment docs "%s" must be relative.'
+message: 'Link to Segment docs "%s" should be relative.'
 level: warning
 scope: raw
 raw:
-  - '\[.+\]\(https://(www.)?segment.com/docs.*\)'
+  - '(segment.com\/docs.[^)]*)'