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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-salesforce/index.md
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Segment’s Salesforce (Actions) destination allows you to create, update or upsert records for any object type. Segment sends data to the [Salesforce REST API](https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_rest.htm){:target="_blank"}.
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> info ""
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> The Salesforce (Actions) destination is in beta and is in active development. Some functionality may change before it becomes generally available.
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> This page is about the [Actions-framework](/docs/connections/destinations/actions/) Salesforce destination. There's also a page about the [non-Actions Salesforce destination](/docs/connections/destinations/catalog/salesforce/). Both of these destinations receive data _from_ Segment.
Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/salesforce/index.md
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title: Salesforce Destination
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strat: salesforce
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id: 54521fda25e721e32a72eeef
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maintenance: true
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---
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Segment's Salesforce destination allows you to identify leads without using SOAP APIs.
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Segment's Salesforce destination allows you to create and store leads and records for other objects in Salesforce Sales Cloud.
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> Segment is aware of Salesforce's plans to enforce multi-factor authentication in 2022, and advises migrating to our new [Salesforce (Actions) destination](/docs/connections/destinations/catalog/actions-salesforce/) which supports OAuth 2.0.
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> This page is about the classic Salesforce Segment destination. There's also a page about the new [Salesforce (Actions) destination](/docs/connections/destinations/catalog/actions-salesforce/). Both of these destinations receive data _from_ Segment. Use the new Salesforce (Actions) destination for additional functionality and flexibility.
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### API Access
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Segment uses the Salesforce SOAP API to connect. This API requires the following credentials of a registered Salesforce user:
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## Identify
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This destination supports the most important pain point for Salesforce users: getting your prospective customers into Salesforce as Leads from your website or mobile app. Creating/updating Leads is the default behavior of `identify` events. If you would like to customize this you can do so using [Actions](#custom-actions)
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This destination supports the most important pain point for Salesforce users: getting your prospective customers into Salesforce as Leads from your website or mobile app. Creating/updating Leads is the default behavior of `identify` events. If you would like to customize this you can do so using [Actions](#custom-actions).
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