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The Rokt destination optimizes campaign performance by integrating conversion attribution for Rokt Ads. By integrating this conversion data, you’ll unlock a suite of intelligent tools that learn from every conversion, constantly making adjustments to improve campaign targeting and bidding.
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This destination is maintained by Rokt. If you have any issues, please contact the [Rokt support team](https://rokt.atlassian.net/servicedesk/customer/portal/20/group/98){:target="_blank"}.
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## Getting Started
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1. From the Destinations catalog page in the Segment App, click **Add Destination**.
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2. Search for “Rokt” in the Destinations Catalog. Select the **Rokt** destination.
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3. Choose which source should send data to the Rokt destination.
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4. Enter the API key provided to you by your Rokt Account manager. If you haven't received your login credentials, please reach out to them.
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Once you've entered the API credentials for Rokt, the chosen source sends data through to Rokt's API.
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## Supported Methods
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Rokt supports the `track` API call, which can be used to send data to Rokt:
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### Track
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The `track` API call is how you record any actions your users perform, along with any properties that describe the action. [Learn more about the track call](/docs/connections/spec/track/).
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An example call would look like:
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```js
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analytics.track('Clicked Login Button', , {
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property1:1,
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property2:'test',
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property3:true
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})
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```
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Segment sends `track` calls to Rokt as `track` events. You can use these to configure conversion goals to inform the destination predictive analyses. You can use any `track` call made in the past week as the basis for a predictive goal in the Rokt destination.
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