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src/connections/destinations/catalog/actions-hubspot-cloud/index.md

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### How do I attribute a custom behavioral event with a user token instead of Email?
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Event payloads should contain an email with either a valid format, empty string, or a `null` value. As a result, the user token takes precedence and is validated in a `Send custom behavioral event` mapping. Segment can't deliver the event to your destination if the email is invalid.
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### How can I update companies in HubSpot if they never were associated with a Segment `group_id`?
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Records that were created from a pipeline outside of Segment won't be associated with a special field called `segment_group_id`. Segment uses `segment_group_id` to create companies in HubSpot that way we can easily use the same `segment_group_id` field to update those companies in the future if need be. If companies weren't created by Segment, you will need to use a different field to update existing companies through Segment. The identifier HubSpot sets per company (regardless of where it was created) is `hs_object_id` which you can use if you have it. You can provide the key/value pair in the Company Search fields section of the Upsert Company mapping. If you don't have that value, you can use a different field that can uniquely identify the company in HubSpot.
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### How can I update companies in HubSpot if they never were associated with a `segment_group_id`?
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Segment uses the `segment_group_id` field to create and update companies in HubSpot. Records that were created from a pipeline outside of Segment won't have the `segment_group_id` field. If your companies aren't associated with a `segment_group_id`, you must use another field that uniquely identifies the company in HubSpot, like the `hs_object_id` field, to make updates to your companies.
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To use your unique field to update companies, navigate to your Upsert Company mapping and provide the key/value pair assosciated with the `hs_object_id` field` in the Company Search fields section.
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### How can I disable or delete a destination from Segment?
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Follow the instructions in the docs to [disable](/docs/connections/destinations/actions/#disable-a-destination-action) or [delete](/docs/connections/destinations/actions/#delete-a-destination-action) a destination action from Segment.

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