You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
By setting up StackAdapt as a Segment destination, your Segment events will be forwarded to [StackAdapt](https://www.stackadapt.com/){:target="_blank"}. This allows you to generate retargeting and lookalike audiences, track conversions, and measure return on ad spend using your Segment events - bypassing the need to install the StackAdapt pixel on your website and write code to send events to StackAdapt.
14
-
15
-
This destination is maintained by StackAdapt. For any issues with the destination, please [submit a ticket to StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.
11
+
By setting up StackAdapt as a Segment destination, your Segment events will be forwarded to [StackAdapt](https://www.stackadapt.com/){:target="\_blank"}. This allows you to generate retargeting and lookalike audiences, track conversions, and measure return on ad spend using your Segment events - bypassing the need to install the StackAdapt pixel on your website and write code to send events to StackAdapt.
16
12
13
+
This destination is maintained by StackAdapt. For any issues with the destination, please [submit a ticket to StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="\_blank"}.
17
14
18
15
## Getting started
19
16
@@ -22,7 +19,7 @@ This destination is maintained by StackAdapt. For any issues with the destinatio
22
19
1. Log in to your StackAdapt account and navigate to the Pixels page.
23
20
2. Above the list of pixels, click **Install StackAdapt Pixel**.
24
21
25
-

22
+

26
23
27
24
3. In the instructions that appear, copy the universal pixel ID from the code snippet. Below is an example of a code snippet where the universal pixel ID is `sqQHa3Ob1hFi__2EcYYVZg1`.
28
25
@@ -43,9 +40,9 @@ This destination is maintained by StackAdapt. For any issues with the destinatio
43
40
44
41
Segment events that are forwarded to StackAdapt can be used to track ad conversions, and to generate retargeting and lookalike audiences. Please review the StackAdapt documentation for the general setup of these if you are not already familiar:
-[How to Generate and Target a Lookalike Audience](https://support.stackadapt.com/hc/en-us/articles/360023738733-How-to-Generate-and-Target-a-Lookalike-Audience){:target="_blank"}
-[How to Generate and Target a Lookalike Audience](https://support.stackadapt.com/hc/en-us/articles/360023738733-How-to-Generate-and-Target-a-Lookalike-Audience){:target="\_blank"}
49
46
50
47
Setup of conversion events, retargeting audiences, and lookalike audiences that fire on Segment events is largely the same as the setup in the StackAdapt documentation, with a few caveats:
51
48
@@ -66,7 +63,7 @@ A Segment event fired with the code `analytics.track("User Registered")` can be
66
63
The StackAdapt destination also supports forwarding ecommerce fields for the purpose of creating event rules that match ecommerce events, with default mappings to properties specified in the [Segment V2 Ecommerce Event Spec](/docs/connections/spec/ecommerce/v2/) as described in the below table:
@@ -78,7 +75,7 @@ The StackAdapt destination also supports forwarding ecommerce fields for the pur
78
75
For events that can involve multiple products, such as checkout events, StackAdapt forwards a JSON array of product objects with a `products` key and fields that map by default to following Segment product array fields:
@@ -169,4 +166,4 @@ When forwarding past events using Reverse ETL, only users who have interacted wi
169
166
170
167
## Data and privacy
171
168
172
-
Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="_blank"} to learn more about StackAdapt's privacy and data terms.
169
+
Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="\_blank"} to learn more about StackAdapt's privacy and data terms.
0 commit comments