updates to content [netlify-build]

Author: cmastr

src/engage/audiences/linked-audiences-use-cases.md

@@ -7,7 +7,9 @@ redirect_from:
     - '/unify/linked-profiles/linked-audiences-use-cases'
 ---
 
-Linked Audiences enables data teams and technical marketers to build powerful audiences directly from data in their warehouse, with a powerful audience builder designed to support relational data. Customers can take object data of any kind, (For example: products, bookings, accounts, and more) and relate it back to the profile data that lives within the warehouse, for activation across any channel supported by Engage Foundations.
+[Linked Audiences](/docs/engage/audiences/linked-audiences/) is a technical marketer’s go-to tool for creating data-driven audience segments on top of relational data in their warehouse. Built on top of our Segment [Data Graph](/docs/unify/linked-profiles/data-graph/) technology - the audience builder allows you to craft flexible segments for more targeted marketing efforts. 
+
+You gain direct access to your data, enabling you to create precise audience groups for activation in your marketing tools, without relying heavily on data teams. You can take object data (For example: products, bookings, accounts) and relate it back to the profile data that lives within your warehouse for activation across any channel supported by [Engage Foundations](/docs/engage/quickstart/).
 
 Below are some example use cases to help you learn more about Linked Audiences.
 
@@ -16,11 +18,19 @@ Below are some example use cases to help you learn more about Linked Audiences.
 An orchestrated process simplifies the onboarding experience and empowers customers to make the most of the product, turning them from first time users into loyal subscribers. With Linked Audiences, brands can create custom campaigns based on a customer’s specific account details from the warehouse and usage history from real-time event streams. 
 
 **Example:** 
-Send a one-time onboarding email when a Business Tier account is opened with getting started directions based on their corporate policies.   
-Personalized Transactional Sends
+Send a one-time onboarding email when a Business Tier account is opened, and include instructions on how to get started based on corporate policies.
+
+## Boost Retention and Upsell
+
+Create targeted campaigns to drive retention, upsell, and cross-sell your products. With Linked Audiences, you can choose the granularity at which you trigger campaigns, based on your campaign goals. For example, a customer could have 2 cats in their household, one is a kitten that needs flea and tick medicine, while the other is a geriatric cat who needs regular checkups. With Linked Audiences, your customers can be part of a personalized pet parent journey related to each. 
+
+**Example:** 
+Send an upsell email to customers who own cats, and are also part of the Platinum membership tier audience previously created. 
+
+## Personalized Transaction Send
 
-Including personalized product information in transactional emails improves their open rates over generic marketing messages. For trust personalized, transactional sends are often triggered and then personalized using details of an related entity (account, course, pets, etc). Linked Audiences let you set up triggers based on the value of an entity and make it easy to enrich the message with any personalized content from the warehouse. 
+Including personalized product information in transactional emails improves open rates over generic marketing messages. Linked Audiences allows you to set up campaign triggers based on the value of an entity (account, course, pets, etc) and make it easy to enrich the message with any personalized content from the warehouse. 
 
 **Example:** 
-Send a one-time Past Due email to customers whose accounts have just become overdue with a past due amount.
-Send a weekly Course Completion Reminder email to any customer who hasn’t finished their Segment. 
+- Send a one-time Past Due email to customers whose accounts have just become overdue. Include the past due amount.
+- Send a weekly Course Completion Reminder email to any customer who hasn’t finished their Segment University course with details on course progress