make this truly a landing page

Author: forstisabella

src/connections/reverse-etl/index.md

@@ -7,12 +7,63 @@ redirect_from:
 
 Reverse ETL (Extract, Transform, Load) extracts data from a data warehouse using a query you provide and syncs the data to your third party destinations. For example, with Reverse ETL, you can sync records from Snowflake to Mixpanel. Reverse ETL supports event and object data. This includes customer profile data, subscriptions, product tables, shopping cart tables, and more.
 
+<!-- TODO: Should we "sell" this more? --->
+
 ![Reverse ETL overview image](images/RETL_Doc_Illustration.png)
 
+
+## Get started with Reverse ETL
+
+<div class="double">
+  {% include components/reference-button.html
+    href="/docs/connections/reverse-etl/setup"
+    icon="getting-started.svg"
+    title="Set up Reverse ETL"
+    description="Add a Reverse ETL source, set up a model, add a destination, and create mappings to transfer data from your warehouse to your downstream destinations."
+  %}
+  
+  {% include components/reference-button.html
+    href="/docs/connections/reverse-etl/reverse-etl-catalog"
+    icon="reverse-etl.svg"
+    title="Destination catalog"
+    description="View the 30+ destinations with native Reverse ETL support and learn how you can use the Segment Connections and Segment Profiles to send data to the rest of the Segment catalog."
+  %}
+</div>
+
 ## Example use cases
 Use Reverse ETL when you want to:
-* Sync audiences and other data built in the warehouse to Braze, Hubspot, or Salesforce Marketing Cloud for personalized marketing campaigns.
-* Sync enriched data to Mixpanel for a more complete view of the customer, or enrich Segment Unify with data from the warehouse.
-* Send data in the warehouse back into Segment as events that can be activated in all supported destinations, including Twilio Engage.
-* Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, or Snapchat.
-* Connect Google Sheets to a view in the warehouse for other business teams to have access to up-to-date reports.
+* **Enable your marketing teams**: Sync audiences and other data built in the warehouse to Braze, Hubspot, or Salesforce Marketing Cloud for personalized marketing campaigns.
+* **Enrich your customer profiles**: Sync enriched data to Mixpanel for a more complete view of the customer, or enrich Segment Unify with data from the warehouse.
+* **Activate data in Twilio Engage**: Send data in the warehouse back into Segment as events that can be activated in all supported destinations, including Twilio Engage.
+* **Strengthen your conversion events**: Pass offline or enriched data to conversion APIs like Facebook, Google Ads, TikTok, or Snapchat.
+* **Empower business teams**: Connect Google Sheets to a view in the warehouse for other business teams to have access to up-to-date reports.
+
+## Learn more
+
+Learn more about the observability tools you can use to manage your syncs, the mappings that power the flow of data to your downstream destinations, and the system that powers Segment's Reverse ETL product.
+
+<div class="flex flex--wrap gutter gutter--large">
+  <div class="flex__column flex__column--12 flex__column--4@medium">
+    {% include components/reference-button.html
+      href="/docs/connections/reverse-etl/observability"
+      title="Observability"
+      description="The tools that Segment has available"
+    %}
+  </div>
+
+  <div class="flex__column flex__column--12 flex__column--4@medium">
+    {% include components/reference-button.html
+      href="/docs/connections/reverse-etl/mappings"
+      title="Mappings"
+      description="Learn more about Reverse ETL mappings"
+    %}
+  </div>
+
+  <div class="flex__column flex__column--12 flex__column--4@medium">
+    {% include components/reference-button.html
+      href="/docs/connections-reverse-etl/system"
+      title="System"
+      description="Reverse ETL System reverse ETL system"
+    %}
+  </div>
+</div>