Minor edits

Author: rchinn1

src/connections/destinations/catalog/retentive/index.md

@@ -3,20 +3,20 @@ title: Retentive Destination
 id:
 hidden: true
 ---
-[Retentive](https://retentive.io/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) makes your help docs searchable in product so your GTM team can act on data of what each customer is struggling with.
+[Retentive](https://retentive.io/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="blank"} makes your help docs searchable in product so go-to-market teams can act on data that each customer struggles with.
 
-This destination is maintained by Retentive. For any issues with the destination, [contact the Retentive Support team](mailto:[email protected]).
+Retentive maintains this destination. For any issues with the destination, [contact the Retentive Support team](mailto:[email protected]).
 
 ## Getting Started
 
 {% include content/connection-modes.md %}
 
 1. From the Destinations catalog page in the Segment App, click **Add Destination**.
 2. Search for "Retentive" in the Destinations Catalog, and select the "Retentive" destination.
-3. Choose which Source should send data to the "Retentive" destination.
-4. Go to the [Retentive integrations tab](https://app.retentive.io/integrations).
+3. Choose which source should send data to the Retentive destination.
+4. Navigate to the [Retentive integrations tab](https://app.retentive.io/integrations){:target="blank"}.
 5. Toggle the Segment integration on, and copy the API key presented.
-6. Enter the "API Key" in the "Retentive" destination settings in Segment.
+6. In the Retentive destination settings in Segment, enter the API key.
 
 ## Supported methods
 
@@ -32,7 +32,7 @@ analytics.identify('userId123', {
 });
 ```
 
-Customer data will only be shown once they perform searches on Retentive.
+Customer data only displays once customers perform searches on Retentive.
 
 ### Alias