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|[Track Event](/docs/connections/destinations/catalog/braze-cloud-mode-actions/#track-event)| Segment sends personalization payload information into Braze via [Braze Profile custom events](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/){:target="_blank"}. The entity personalization payload is contained in the events parameter within API calls. Segment appends Profile Traits as objects (or event properties) and Entity Context as nested objects. |[Event objects](https://www.braze.com/docs/api/objects_filters/event_object/){:target="_blank"} or [Nested objects in custom events](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/nested_objects/){:target="_blank"} |[track API endpoint](https://documenter.getpostman.com/view/4689407/SVYrsdsG?version=latest#4cf57ea9-9b37-4e99-a02e-4373c9a4ee59){:target="_blank"} |
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|[Update User Profile](https://segment.com/docs/connections/destinations/catalog/braze-cloud-mode-actions/#update-user-profile){:target="_blank"} | Segment sends personalization payload information into Braze via [Braze profile custom attributes](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/){:target="_blank"}. The entity personalization payload is contained in the attributes parameter in API calls. |[User attributes object](https://www.braze.com/docs/api/objects_filters/user_attributes_object){:target="_blank"} OR [Nested Custom Attributes](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/nested_custom_attribute_support/){:target="_blank"} |[track API endpoint](https://documenter.getpostman.com/view/4689407/SVYrsdsG?version=latest#4cf57ea9-9b37-4e99-a02e-4373c9a4ee59){:target="_blank"} |
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|[Track Event](/docs/connections/destinations/catalog/braze-cloud-mode-actions/#track-event)| Segment sends personalization payload information into Braze via [Braze Profile custom events](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/){:target="_blank"}. The entity personalization payload is contained in the `events` parameter within API calls. Segment appends Profile Traits as objects (or event properties) and Entity Context as nested objects. |[Event objects](https://www.braze.com/docs/api/objects_filters/event_object/){:target="_blank"} or [Nested objects in custom events](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/nested_objects/){:target="_blank"} |[track API endpoint](https://documenter.getpostman.com/view/4689407/SVYrsdsG?version=latest#4cf57ea9-9b37-4e99-a02e-4373c9a4ee59){:target="_blank"} |
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|[Update User Profile](https://segment.com/docs/connections/destinations/catalog/braze-cloud-mode-actions/#update-user-profile){:target="_blank"} | Segment sends personalization payload information into Braze via [Braze profile custom attributes](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/){:target="_blank"}. The entity personalization payload is contained in the `attributes` parameter in API calls. |[User attributes object](https://www.braze.com/docs/api/objects_filters/user_attributes_object){:target="_blank"} OR [Nested Custom Attributes](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/nested_custom_attribute_support/){:target="_blank"} |[track API endpoint](https://documenter.getpostman.com/view/4689407/SVYrsdsG?version=latest#4cf57ea9-9b37-4e99-a02e-4373c9a4ee59){:target="_blank"} |
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## Braze Action-based Delivery Campaign
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@@ -60,7 +60,7 @@ In Braze, do the following:
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1. Create a new [email Campaign](https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/creating_campaign){:target="_blank"}.
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2.[Create an email using the HTML Editor](https://www.braze.com/docs/user_guide/message_building_by_channel/email/html_editor/creating_an_email_campaign/){:target="_blank"} to begin [personalizing with liquid tags](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid){:target="_blank"}.
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- Reference your [personalized payload schema](/docs/engage/audiences/linked-audiences/#showhide-preview) from Segment to determine what properties to include in your message.
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- Reference your [personalization payload schema](/docs/engage/audiences/linked-audiences/#showhide-preview) from Segment to determine what properties to include in your message.
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- Translate the Segment event properties in the payload schema into [liquid syntax](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid/#using-liquid-1){:target="_blank"} for [custom events](https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events){:target="_blank"}, and enter it in the HTML editor in Braze. See the personalization [examples below](#liquid-examples-to-use-in-braze) for more specific details on how you can personalize your campaign.
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3. Next, [schedule your campaign delivery](https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/delivery_types){:target="_blank"}:
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