+Segment uses the [consent object](/docs/privacy/consent-management/consent-in-segment-connections/#consent-object) on Segment events, including the [Segment Consent Preference Updated](#segment-consent-preference-updated-event) Track event, to evaluate and store consent preferences on the profile. Consent on the profiles serves as the source of truth of an end user’s consent preference when enforcing consent in Twilio Engage or Linked Audiences.
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