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Merge pull request #3110 from segmentio/thomas/matcha
add matcha destination documentation
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.github/styles/Vocab/Docs/accept.txt

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Mailmodo
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markdownify
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Marketo
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Matcha
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measurability
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middleware
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Middleware
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---
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title: Matcha Destination
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id: 6286930129cf5f85d889854f
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---
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[Matcha](https://www.matcha.co/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank"} provides scoring and insights based on product usage data for Product-Led Growth companies to better detect and use upsell opportunities.
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This destination is maintained by Matcha. For any issues with the destination, [contact the Matcha Support team](mailto:[email protected]).
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## Getting Started
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{% include content/connection-modes.md %}
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1. From the Destinations catalog page in the Segment App, click **Add Destination**.
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2. Search for **Matcha** in the Destinations Catalog, and select the **Matcha** destination.
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3. Choose which Source should send data to the Matcha destination.
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4. Ask your Account Manager for your **API key** or [contact the Matcha Support team](mailto:[email protected]).
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5. Enter the **API Key** in the Matcha destination settings in Segment.
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## Supported methods
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Matcha supports the following methods, as specified in the [Segment Spec](/docs/connections/spec).
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### Page
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Send [Page](/docs/connections/spec/page) calls to allow Matcha to use pageviews information in the scoring. For example:
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```js
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analytics.page()
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```
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Segment sends Page calls to Matcha as a `pageview`.
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### Screen
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Send [Screen](/docs/connections/spec/screen) calls to Matcha to use mobile information in the scoring. For example:
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```obj-c
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[[SEGAnalytics sharedAnalytics] screen:@"Home"];
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```
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Segment sends Screen calls to Matcha as a `screenview`.
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### Identify
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Send [Identify](/docs/connections/spec/identify) calls to relay identification information that will be used for cross references in Matcha's scoring. For example:
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```js
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analytics.identify('userId123', {
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});
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```
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Segment sends Identify calls to Matcha as an `identify` event.
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### Track
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Send [Track](/docs/connections/spec/track) calls to allow Matcha to better understand user interactions with your product and use it in the scoring. For example:
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```js
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analytics.track('Login Button Clicked')
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```
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Segment sends Track calls to Matcha as a `track` event.

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