You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
Copy file name to clipboardExpand all lines: src/engage/audiences/predictive-traits/suggested-predictive-audiences.md
+13-17Lines changed: 13 additions & 17 deletions
Display the source diff
Display the rich diff
Original file line number
Diff line number
Diff line change
@@ -1,19 +1,15 @@
1
1
---
2
-
title: Predictive Audiences
2
+
title: Suggested Predictive Audiences
3
3
plan: engage-foundations
4
-
hidden: true
5
4
---
6
5
7
-
> info ""
8
-
> Predictive Traits is in public beta.
6
+
Powered by CustomerAI Campaigns, Suggested Predictive Audiences can help you improve customer engagement, drive higher conversion rates, and reduce ad spend.
9
7
10
-
Powered by CustomerAI Campaigns, Predictive Audiences can help you improve customer engagement, drive higher conversion rates, and reduce ad spend.
8
+
This page explains what a Suggested Predictive Audience is, how to build a Suggested Predictive Audience, and what each available Audience targets.
11
9
12
-
This page explains what a Predictive Audience is, how to build a Predictive Audience, and what each available Audience targets.
10
+
## Suggested Predictive Audience basics
13
11
14
-
## Predictive Audience basics
15
-
16
-
A Predictive Audience is an out-of-the-box Audience template that uses machine learning.
12
+
A Suggested Predictive Audience is an out-of-the-box Audience template driven by machine learning.
17
13
18
14
Segment offers [five templates](/docs/engage/audiences/predictive-traits/predictive-audiences/#predictive-audience-types) that are prebuilt with [Predictive Traits](/docs/engage/audiences/predictive-traits) like likelihood to purchase and lifetime predicted value. Selecting a template generates a Predictive Audience whose members you can engage in a number of ways:
Follow these steps to build a Predictive Audience:
23
+
Follow these steps to build a Suggested Predictive Audience:
28
24
29
25
1. In your Segment workspace, navigate to **Engage > Audiences**.
30
26
2. From the Audiences tab, select **Go to Predictive Audiences**.
31
27
3. On the Audience you want to build, click **Build Audience > + Add Audience**.
32
28
4. Select the Audience type you want to build, then click **Next**.
33
-
5. On the **Set up requirements** tab, confirm that you have the right events and traits required for the Predictive Audience, then click **Next**.
34
-
- If you're missing a required event or trait, Segment prompts you to select it from the dropdown and match it to the required fields.
29
+
5. On the **Set up requirements** tab, confirm that you have the right events and traits required for the Suggested Predictive Audience, then click **Next**.
30
+
- If you're missing a required event or trait, Segment prompts you to select it from the dropdown and match it to the required field(s).
35
31
6. Preview your Audience, then click **Next**.
36
32
7. (Optional:) Connect the new Audience to a Destination.
37
-
8. Give your Predictive Audience a name, then click **Create Audience**.
33
+
8. Give your Suggested Predictive Audience a name, then click **Create Audience**.
38
34
39
-
Your Predictive Audience is now live.
35
+
Your Suggested Predictive Audience is now live.
40
36
41
-
## Predictive Audience types
37
+
## Suggested Predictive Audience types
42
38
43
-
Engage offers five Predictive Audiences. The following table summarizes the customers each Audience targets and the events and traits Engage uses to build the Audience:
39
+
Engage offers five Suggested Predictive Audiences. The following table summarizes the customers each Audience targets and the events and traits Engage uses to build the Audience:
0 commit comments