You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
Copy file name to clipboardExpand all lines: src/personas/journeys/use-cases.md
+3-16Lines changed: 3 additions & 16 deletions
Display the source diff
Display the rich diff
Original file line number
Diff line number
Diff line change
@@ -8,26 +8,13 @@ To help you get underway, you can reference these sample Journeys.
8
8
9
9
## E-commerce use cases
10
10
11
-
### Cart abandonment
12
11
13
-
In this journey, you'll see a cart abandonment campaign designed to win users back while still optimizing ad spend and discounting based on customer engagement.
1. Create the entry condition with the step name `Cart abandoners`.
18
-
1. All users who performed **Product Added** at least once within **1 day**, and performed **Order Completed** zero times within **1 day**.
19
-
2. Add a wait duration of **1 hour**.
20
-
3. Send this audience to relevant destinations, for example Facebook Custom Audiences or Google Adwords.
21
-
4. Add a wait duration of **1 day**.
22
-
5. Add a True/false split.
23
-
1. Split the audience based on those who performed **Page Viewed** at least once, and where the **utm_source** equals the ad destination in step 3, within the last day.
24
-
2. For the True branch, send the list of users to Email and Advertising destinations.
25
-
3. For the False branch, send the list of users to an Email destination.
26
-
27
-
### Repeat Purchase Campaign
12
+
### Repeat purchase campaign
28
13
29
14
This journey focuses on converting one-time buyers into repeat purchasers by delivering communications in their preferred channels.
0 commit comments