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markzegarelli
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Merge pull request #1690 from segmentio/DOC-222_Journey-update
Remove Cart Abandonment use case
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src/personas/journeys/use-cases.md

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@@ -8,26 +8,13 @@ To help you get underway, you can reference these sample Journeys.
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## E-commerce use cases
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### Cart abandonment
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In this journey, you'll see a cart abandonment campaign designed to win users back while still optimizing ad spend and discounting based on customer engagement.
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![cart abandonment](images/journey_cart-abandonment.png)
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1. Create the entry condition with the step name `Cart abandoners`.
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1. All users who performed **Product Added** at least once within **1 day**, and performed **Order Completed** zero times within **1 day**.
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2. Add a wait duration of **1 hour**.
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3. Send this audience to relevant destinations, for example Facebook Custom Audiences or Google Adwords.
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4. Add a wait duration of **1 day**.
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5. Add a True/false split.
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1. Split the audience based on those who performed **Page Viewed** at least once, and where the **utm_source** equals the ad destination in step 3, within the last day.
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2. For the True branch, send the list of users to Email and Advertising destinations.
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3. For the False branch, send the list of users to an Email destination.
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### Repeat Purchase Campaign
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### Repeat purchase campaign
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This journey focuses on converting one-time buyers into repeat purchasers by delivering communications in their preferred channels.
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![repeat purchase campaign](images/journey_repeat_purchase.png)
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1. Create the entry condition with the step name `One-Time Purchasers`.
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- All users who performed `Order Completed` **exactly 1 time**
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2. Add a wait duration of **14 days**

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