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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-google-analytics-4/index.md
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[Google Analytics 4](https://support.google.com/analytics/answer/10089681){:target="_blank"} is Google's new Analytics property, which you can use for both websites and applications. Google Analytics 4 has machine learning at its core to help surface insights and give you a more complete understanding of your customers across devices and platforms.
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When you have Segment installed, you can use your existing tracking implementation to fulfill your data collection needs with Google Analytics 4. Segment will send your data server-side to [Google's Measurement Protocol API](https://developers.google.com/analytics/devguides/collection/protocol/ga4).
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When you have Segment installed, you can use your existing tracking implementation to fulfill your data collection needs with Google Analytics 4. Segment will send your data server-side to [Google's Measurement Protocol API](https://developers.google.com/analytics/devguides/collection/protocol/ga4){:target='_blank'}.
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> Google Analytics 4 does not officially support a pure server-to-server integration, however Segment continues to monitor the capabilities of the Measurement Protocol API and will make updates accordingly to achieve a reasonable level of reporting for our mutual customers. Segment does not have plans to build a device-mode integration with Gtag for Google Analytics 4.
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