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src/connections/destinations/catalog/bing-ads/index.md

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[Bing Ads](https://bingads.microsoft.com){:target="_blank"} enables Marketers to track and monitor campaigns, clicks, CTRs, spend and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also re-target ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. Learn more about all you can do with Bing Ads [here](https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads){:target="_blank"}. You can also browse the code [on GitHub](https://github.com/segment-integrations/analytics.js-integration-bing-ads){:target="_blank"}.
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[Bing Ads](https://bingads.microsoft.com){:target="_blank"} enables marketers to track and monitor campaigns, clicks, CTRs, spend, and budget. Bing Ads lets you place cross-device product ads in front of Bing, Yahoo, and MSN customers and support imported pay-per-click ad campaigns from third-party platforms like Google AdWords. With Bing Ads you can also re-target ads to customers after they complete an action like leaving a shopping cart or viewing a product without purchasing. Learn more about all you can do with [Bing Ads](https://advertise.bingads.microsoft.com/en-us/resources/training/what-is-bing-ads){:target="_blank"}. You can also [browse the code on GitHub](https://github.com/segment-integrations/analytics.js-integration-bing-ads){:target="_blank"}.
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## Getting Started
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## Getting started
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Before you can track conversions or target audiences, you need to create a UET tag in Bing Ads and then add it to the destination settings. Follow the steps within [the Bing Ads documentation to create a UET tag](https://advertise.bingads.microsoft.com/en-us/resources/training/universal-event-tracking){:target="_blank"}.
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3. In the destination settings, enter your Tag Id
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> info ""
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> Bing Ads suppers one Tag ID per source. Be sure to associate conversion goals to the correct Tag ID in settings.
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> Bing Ads supports one Tag ID per source. Be sure to associate conversion goals to the correct Tag ID in settings.
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## Page
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