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Copy file name to clipboardExpand all lines: src/unify/linked-profiles/linked-audiences.md
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@@ -7,8 +7,6 @@ With Linked Audiences, you can use the relational data you've defined in your Da
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From the relationships you've defined between profiles and entities in your warehouse, you can filter on profile traits, entity attributes, and associated events to create hyper-segmented audiences.
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<!-- Use profile traits and entity properties from your warehouse to define the audience -->
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> success ""
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> Before you build Linked Audiences, be sure you've defined entities in your [Data Graph](/docs/unify/linked-profiles/data-graph/).
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2. Click **+ New audience**, then select **Audience**.
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3. On the Select Type screen, select **Linked audience**, then click **Next**.
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4. Build your Linked Audience with profiles that have a specific entity, profile trait, or are part of an audience. Select from **associated with an entity**, **where profile trait**, or **part of an audience**, and add your conditions.
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<!-- (don't think we need to spell each option out like this. Opting for simplified version above.)
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Select from:
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- **associated with an entity**
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1. Click the **associated with entity** field to add your entity.
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- To view your entities, navigate to **Unify > Data Graph > Entities**.
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2. Enter an entity to associate your audience with, then finish building your Linked Audience.
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- **where profile trait**
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- **part of an audience**
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-->
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5. Preview your audience, then click **Next**.
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6. Enter an audience name and description, then click **Create Audience**.
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@@ -112,7 +101,7 @@ To activate your Linked Audience, you'll first need to add an actions destinatio
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From the Add destination window, select your destination and click **Next**.
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### Step 2b: Select event <!-- these are called event emitters -->
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### Step 2b: Select event
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After adding an actions destination, select what type of event you want to send to the destination. Events update the destination about changes to your entity or audiences.
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You can send events:
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> info ""
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> Note that you can't send events before you identify people. Ensure you're making the profile(s) known in the destination before you send events. You can do this by sending an `Audience Membership Changed` event first, or by creating an Identify event in Connections.
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<!--
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#### Entity update
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Select to send an event when any of the following updates occur to an entity on a profile:
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#### Entity Added
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Send an action to a destination when an entity associated with a profile matches the audience condition. Use these actions to orchestrate campaigns in other tools.
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- Send a confirmation to a customer when a credit card associated with their profile has been paid off.
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- Send a confirmation to the primary doctor when each of their associated patients completes their annual check up.
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<!--
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#### Audience update
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Select to send an event based on the following profile audience membership updates:
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#### Audience Entered
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Send a Track event to a destination when a profile matches the audience condition. Use these events to orchestrate campaigns in other tools.
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- Send a congratulatory email when a travel qualifies for premium status.
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- Send a discount to all customers with a particular product on their wishlist.
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<!-- renamed from Audience membership changed? -->
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#### Audience entered and exited
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Send an Identify event when a profile enters or exits the audience.
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