Step-Level Analytics Addition

Author: pwseg

src/engage/journeys/journeys-analytics.md

@@ -1,15 +1,12 @@
 ---
-title: Journey Level Analytics
+title: Journeys Analytics
 redirect_from:
   - '/personas/journeys/journeys-analytics'
 ---
 
-With Journey Level Analytics, you can gain insight into the overall performance of an individual Journey.
+Segment maintains analytics for each Journey and its individual steps. As a result, you can view both granular and high-level performance metrics that give you insight into your Journeys.
 
-## About Journey Level Analytics
-
-> info ""
-> This feature is available in beta.
+## Journey-Level Analytics
 
 Journeys Level Analytics is a collection of statistics that can help you assess how a Journey is performing.
 
@@ -23,16 +20,20 @@ Follow these steps to view the Analytics for a specific Journey:
 2. Select a Journey from the Journeys list.
 3. The Analytics tiles display as part of the Journey's overview.
 
+> info ""
+> Journeys in draft status don’t display Analytics.
+
 ![An in-app screenshot of Journeys Level Analytics](images/journeys_analytics_tiles.png "Journeys Level Analytics tiles")
 
-## Available Journeys Analytics statistics
+## Journey-Level Analytics statistics
 
-The following table shows the three statistics available for a Journey:
+The following table shows the statistics available for a Journey:
 
 | Statistic   | Description                                                                   |
 | ----------- | ----------------------------------------------------------------------------- |
 | Entries     | The total number of users who entered your Journey                            |
 | In progress | The total number of users who have entered the Journey without yet exiting it |
+| Completed   | The total number of users who entered the Journey and reached any final step  |
 | Exits       | The total number of users who have exited the Journey                         |
 
 Using the date picker, you can view a Journey's analytics over a specific period of time.
@@ -48,3 +49,28 @@ The following table shows descriptions of the time frames you can select:
 | Last 90 days      | The past 90 days, not including today                      |
 | Last 180 days     | The past 180 days, not including today                     |
 | Custom date range | The period between two dates, including the selected dates |
+
+## Step-Level Analytics
+
+Displayed with each step of your Journey, Step-Level Analytics shows you how many users made it to the step you’re viewing. You can use this data to gain context for how users flow through your Journey.
+
+### Changing the calculation percentage
+
+With Step-Level Analytics, you can configure two settings that give you granular insight into each step’s performance:  
+
+- **Previous step** or **entry step**, which calculates the displayed percentage based on either the number of users in the entry step or the number of users in the previous step
+- **Total** or **unique users**, which lets you change the displayed percentage to account for re-entry
+
+#### Previous step or entry step
+
+By default, Engage calculates an individual step’s analytics as a percentage of the number of users in the previous step. However, you can also view step analytics as a percentage of the initial number of users in the Journey’s entry step.  
+
+For example, suppose your Journey’s entry step contained 100 users, and 50 proceeded to the next step. For both calculation options, Engage would display 50% and 50 for the next step. If 25 users from the second step reached step three, however, Engage would display 50% and 25 for previous-step based calculations but 25% and 25 for entry-step based calculations.
+
+To change this base percentage, select **Calculate % based on**, then select **Entry step** or **Previous step**.
+
+#### Total or unique users
+
+If you’ve enabled re-entry for your Journey, you can also configure Step-Level Analytics to calculate the step’s percentage based on unique or total users. Selecting **Unique** generates a percentage based on unique users, while **Total** includes users who have re-entered the Journey.
+
+For more information on re-entry settings in Journeys, view [Journey re-entry](/docs/engage/journeys/build-journey/#journey-re-entry).