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Add SFMC
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src/engage/trait-activation/trait-activation-setup.md

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|[Braze Cloud Mode (Actions)](/docs/connections/destinations/catalog/braze-cloud-mode-actions/) | Event | 1. Connect Braze Cloud Mode (Actions) to your Segment space. <br> 2. Add the API Key, App ID, and REST Endpoint connection settings. |
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| [Adobe Target (Actions)](/docs/connections/destinations/catalog/actions-adobe-target-cloud/#available-actions) | Event | 1. Connect Adobe Target (Actions) to your Segment space. <br> 2. On the **Settings** tab, input your Adobe Target destination settings. <br> 3. Follow the Destination Actions documentation for [customized mappings](/docs/connections/destinations/actions/#customizing-mappings). <br> 4. Enable the destination and configured mappings. |
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| [Salesforce (Actions)](/docs/connections/destinations/catalog/actions-salesforce/) | Event | 1. Connect Salesforce to your Segment space. <br> 2. Select **Actions** as the destination framework. <br> 3. From the **Settings** tab, authenticate with Salesforce using OAuth. <br> 4. Follow steps in the [Customizing Mappings documentation](/docs/connections/destinations/actions/#customizing-mappings). <br> 5. Enable the Destination and configured mappings. |
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| [Salesforce Marketing Cloud (Actions)](/docs/connections/destinations/catalog/actions-salesforce-marketing-cloud/#getting-started) | Event | 1. Grant Segment API access to Salesforce Marketing Cloud. <br> 2. Connect the Salesforce Marketing Cloud destination to your Segment space. |
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|[SendGrid Marketing Campaigns](/docs/connections/destinations/catalog/actions-sendgrid/) | Event | 1. Connect SendGrid Marketing Campaigns to your Segment space. <br> 2. Enter your SendGrid Marketing Campaigns API key into the connection settings. |
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|[LiveRamp](/docs/connections/destinations/catalog/actions-liveramp-audiences/) | Event | 1. Set up your LiveRamp file drop. <br> 2. Connect LiveRamp Audiences to your Segment space. |
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|[Iterable (Actions)](/docs/connections/destinations/catalog/actions-iterable/) | Event | 1. Connect Iterable (Actions) to your Segment space. <br> 2. Enter your Iterable (Actions) API key and Data Center Location into the Destination Settings. |

src/engage/trait-activation/trait-enrichment.md

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> info ""
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> The setup steps you'll use for Trait Enrichment depend on the type of Destination [you've connected](/docs/engage/trait-activation/trait-activation-setup/).
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> - For Facebook Custom Audiences and Google Adwords, use [set up Trait Enrichment](#set-up-trait-enrichment).
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> - If you're using SendGrid, Braze, or Salesforce Actions, use the [Destination Actions setup steps](#destination-actions-setup).
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> - If you're using SendGrid, Braze, Salesforce Actions, or Salesforce Marketing Cloud, use the [Destination Actions setup steps](#destination-actions-setup).
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## Set up Trait Enrichment
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If you're using [Destination Actions](/docs/connections/destinations/actions/), use the following steps to set up Trait Enrichment.
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1. Navigate to **Engage > Engage settings**.
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2. Select the Destinations tab, then click **+ Add Destination**. Search for either Braze Cloud Mode (Actions), Salesforce (Actions), or SendGrid Marketing Campaigns.
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2. Select the Destinations tab, then click **+ Add Destination**. Search for either Braze Cloud Mode (Actions), Salesforce (Actions), Salesforce Marketing Cloud, or SendGrid Marketing Campaigns.
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3. Enter your destination credentials.
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4. Navigate to **Engage > Audiences**, and click **+ Create**.
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5. From the Select Destinations screen in the Audience builder, select your destination.

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