lgtm DOC-8

Author: markzegarelli

src/connections/destinations/catalog/retina/index.md

@@ -5,13 +5,12 @@ rewrite: true
 
 # Retina AI Segment Destination
 
+[Retina AI](https://retina.ai/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) is a customer intelligence partner that provides accurate **customer-level lifetime value** metrics at or before their first transaction. You can use this to improve targeting, ad relevance, conversion rates, and customer loyalty.
 
+Retina AI maintains this destination. For any issues with the destination, contact the [Retina AI Support Team](mailto:[email protected]).
 
-[Retina AI](https://retina.ai/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) is a customer intelligence partner that provides accurate **customer-level lifetime value** metrics at or before their first transaction. This can easily be leveraged to improve targeting, ad relevance, conversion rates, and customer loyalty.
-
-This destination is maintained by Retina AI. For any issues with the destination, [contact their support team](mailto:[email protected]).
-
-> The Retina AI Destination is currently in beta, which means that they are still actively developing the destination. To join their beta program, or if you have any feedback to help improve the Retina AI Destination and its documentation, [contact the Retina support team](mailto:[email protected] )!
+> note"
+> The Retina AI Destination is in beta, which means that they are still actively developing the destination. To join the beta program, or if you have any feedback to help improve the Retina AI Destination and its documentation, contact the [Retina AI Support Team](mailto:[email protected]).
 
 
 ## Getting Started
@@ -21,12 +20,12 @@ This destination is maintained by Retina AI. For any issues with the destination
 To integrate Retina AI with Segment as a **Destination**:
 1. From your Segment UI’s Destinations page click on “Add Destination”.
 2. Search for “Retina” within the Destinations Catalog and confirm the source you’d like to connect to.
-3. Drop in the “API Key” into your Segment Settings UI that Retina AI provides via secure data transfer.
+3. Add the “API Key” that Retina AI provides through a secure data transfer to your Segment workspace.
 4. You will receive an email confirming data connectivity once the setup is complete.
 
 ## Page
 
-If you aren't familiar with the Segment Spec, take a look at the [Page method documentation](https://segment.com/docs/connections/spec/page/) to learn about what it does. An example call would look like:
+If you aren't familiar with the Segment Spec, take a look at the [Page method documentation](/docs/connections/spec/page/) to learn about what it does. An example call would look like:
 
 ```js
 analytics.page()
@@ -37,7 +36,7 @@ Segment sends Page calls to Retina AI as a `pageview`.
 
 ## Screen
 
-If you aren't familiar with the Segment Spec, take a look at the [Screen method documentation](https://segment.com/docs/connections/spec/screen/) to learn about what it does. An example call would look like:
+If you aren't familiar with the Segment Spec, take a look at the [Screen method documentation](/docs/connections/spec/screen/) to learn about what it does. An example call would look like:
 
 ```obj-c
 [[SEGAnalytics sharedAnalytics] screen:@"Home"];
@@ -48,7 +47,7 @@ Segment sends Screen calls to Retina AI as a `screenview`.
 
 ## Identify
 
-If you aren't familiar with the Segment Spec, take a look at the [Identify method documentation](https://segment.com/docs/connections/spec/identify/) to learn about what it does. An example call would look like:
+If you aren't familiar with the Segment Spec, take a look at the [Identify method documentation](/docs/connections/spec/identify/) to learn about what it does. An example call would look like:
 
 ```js
 analytics.identify('userId123', {
@@ -61,7 +60,7 @@ Segment sends Identify calls to Retina AI as an `identify` event.
 
 ## Track
 
-If you aren't familiar with the Segment Spec, take a look at the [Track method documentation](https://segment.com/docs/connections/spec/track/) to learn about what it does. An example call would look like:
+If you aren't familiar with the Segment Spec, take a look at the [Track method documentation](/docs/connections/spec/track/) to learn about what it does. An example call would look like:
 
 ```js
 analytics.track('Login Button Clicked')
@@ -70,7 +69,7 @@ analytics.track('Login Button Clicked')
 Segment sends Track calls to Retina AI as a `track` event.
 
 ## Group
-If you aren’t familiar with the Segment Spec, take a look at the [Group method documentation](https://segment.com/docs/connections/spec/group/) to learn about what it does. An example call would look like:
+If you aren’t familiar with the Segment Spec, take a look at the [Group method documentation](/docs/connections/spec/group/) to learn about what it does. An example call would look like:
 
 ```js
 analytics.group("e8c78ea9d97a7b8185e8632", {
@@ -83,7 +82,7 @@ analytics.group("e8c78ea9d97a7b8185e8632", {
 ```
 
 ## Alias
-If you aren’t familiar with the Segment Spec, take a look at the [Alias method documentation](https://segment.com/docs/connections/spec/alias/) to learn about what it does. An example call would look like:
+If you aren’t familiar with the Segment Spec, take a look at the [Alias method documentation](/docs/connections/spec/alias/) to learn about what it does. An example call would look like:
 
 ```js
 analytics.alias("507f191e81");