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src/connections/sources/catalog/libraries/website/shopify-littledata/index.md

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<!-- LR Note: the working copy of the source catalog YML we built on showed this in the `website` source though as of Nov 18 it's labeled cloud-source -->
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Littledata is a smart analytics app that automates ecommerce tracking. Littledata's [Shopify-to-Segment connection](https://blog.littledata.io/help/posts/segment-overview/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) automatically tracks key ecommerce events on a Shopify or Shopify Plus store, so you can use Shopify as a source in your Segment workspace.
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Littledata is a smart analytics app that automates e-commerce tracking. Littledata's [Shopify-to-Segment connection](https://blog.littledata.io/help/posts/segment-overview/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners) automatically tracks key e-commerce events on a Shopify or Shopify Plus store, so you can use Shopify as a source in your Segment workspace.
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Littledata is available as an independent [Shopify App](https://apps.shopify.com/segment-com-by-littledata). When you install the Littledata app on your store, Littledata does two things:
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![](images/littledata_arch.png)
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> warning "Note"
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> This integration is maintained by Littledata _and is not supported by Segment directly_. The Littledata app has been reviewed by the Segment team for conformance with our [E-Commerce Spec](/docs/connections/spec/ecommerce/v2/), and is our recommended way of using Segment with Shopify. However, it does require a paid subscription with Littledata, who mediates the connection between Shopify and Segment. [Contact their team](mailto:[email protected]) with any questions.
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> This integration is maintained by Littledata _and is not supported by Segment directly_. The Littledata app has been reviewed by the Segment team for conformance with Segment's [E-Commerce Spec](/docs/connections/spec/e-commerce/v2/), and is the recommended way of using Segment with Shopify. However, it does require a paid subscription with Littledata, who mediates the connection between Shopify and Segment. [Contact the Littledata Support team](mailto:[email protected]) with any questions.
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## Getting Started
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![](images/eLUh6GF.png)
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6. Choose either an **Automatic** or a **Manual** install. _Automatic installs work in most instances, but if you choose to do a manual install, just follow [this guide](https://blog.littledata.io/help/posts/segment-installation-guide/)._
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![](images/iYM76VI.png)
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7. Segment's **analytics.js** library, Littledata **tracking script** and **webhooks** will be automatically applied to the store and the installation proccess will then be complete.
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7. Segment's **analytics.js** library, Littledata **tracking script** and **webhooks** will be automatically applied to the store and the installation process will then be complete.
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![](images/kvjNx4M.png)
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## Device-mode Events
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Below is a table of events that **Shopify by Littledata** sends to Segment through the analytics.js libary. These events will show up as tables in your warehouse, and as regular events in your other Destinations supporting device-mode.
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Below is a table of events that **Shopify by Littledata** sends to Segment through the analytics.js library. These events will show up as tables in your warehouse, and as regular events in your other Destinations supporting device-mode.
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| Event Name | Description |
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| --------------------- | --------------------------------------------------------------------- |
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| Product List Viewed | The user has viewed a product as they scroll down the collection page |
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| Product Shared | User has shared a product through social links |
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| Product Viewed | The user has viewed a product page |
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| Thankyou Page Viewed | User has viewed the thank you page after completing an order \* |
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| Thank you Page Viewed | User has viewed the thank you page after completing an order \* |
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> note "" \* This is less reliable than the de-duplicated `Order Completed` event sent from the Littledata servers, but you can use it in device-mode destinations to trigger a conversion. The `payment_method` and `shipping_method` properties are not available with this event.
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| `lastName` | The customer's email | String |
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| `marketingOptIn` | The `marketing_opt_in` field from [Shopify customer](https://shopify.dev/docs/admin-api/rest/reference/customers/customer?api[version]=2020-04) | String |
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| `phone` | The customer's phone number | String |
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| `purchaseCount` | The bumber of orders by this customer | Integer |
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| `purchaseCount` | The number of orders by this customer | Integer |
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| `state` | Whether the customer account is enabled or disabled | String |
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| `tags` | The custom tags [applied to the customer](https://shopify.dev/docs/admin-api/rest/reference/customers/customer?api[version]=2020-04) | String |
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| `userId` | Chosen user identifier, defaulting to Shopify Customer ID | Double |
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| `verified_email` (v2) | Whether the customer has verified their email | Boolean |
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## Support for Google Analytics destination
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All events (device-mode and cloud-mode) contain the Google Analytics `clientId` field where known. This allows the [Google Analytics destionation](/docs/connections/destinations/catalog/google-analytics/#supported-sources-and-connection-modes) to be configured in cloud-mode only, so all client side events are relayed via Segment's servers - reducing the scripts needed on your website.
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All events (device-mode and cloud-mode) contain the Google Analytics `clientId` field where known. This allows the [Google Analytics destination](/docs/connections/destinations/catalog/google-analytics/#supported-sources-and-connection-modes) to be configured in cloud-mode only, so all client side events are relayed via Segment's servers - reducing the scripts needed on your website.
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## Support for email marketing destinations
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To support seamless customer tracking the [Mixpanel](/docs/connections/destinations/catalog/mixpanel/#alias), [Vero](/docs/connections/destinations/catalog/vero/#alias) and [KISSMetrics](docs/connections/destinations/catalog/kissmetrics/#alias) destinations, Littledata ensures the pre-checkout `anonymousId` is added as an alias of the `userId` (used from checkout step 2 onwards).
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## Subscription Ecommerce Events
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## Subscription e-commerce Events
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Additional events available through Littledata's [ReCharge connection](https://www.littledata.io/connections/recharge), and available in cloud-mode destinations.
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