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Once a user is identified, each call to Segment's [Track method](/docs/connections/spec/track/) automatically records the user ID.
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Users that are not logged in can be tracked using an [anonymousID](/docs/connections/spec/identify/#anonymous-id). Moloco Commerce Media does not use anonymousIDs for users that are not logged in. Segment recommends formatting your anonymousID in UUID format.
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> info" "
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> info" "
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> If you hash the user ID before sending it to Moloco, ensure you reuse the same hashed ID when calling other Moloco APIs.
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