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When you use `identify` on `analytics.js`, Segment call `Appcues.identify`. This is the preferred method of using and targeting on user properties.
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To get the most out of Appcues, you should send as much user data as possible in the `identify` call. Properties personalize content and target experiences to specific users. Most Appcues customers send properties that fall into a few groups:
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To get the most out of Appcues, you should send as much user data as possible in the `identify` call. Properties personalize content and target experiences to specific users. Most Appcues customers send properties that fall into one of the following groups:
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* Properties to target based on broad classifications, such as `role` or `userType`
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* Properties to personalize Appcues content, such as `name`, `firstName`, or `company`
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* Properties to target based on user lifecycle, such as `createdAt` (date), or usage metrics, such as `numTasksComplete`
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