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## Best practices
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- When mapping events to the model column during the setup process for your [Recommendation catalog](#set-up-your-recommendation-catalog), select the event property that matches the model column. For example, if you are mapping to model column ‘Brand’, select the property that refers to ‘Brand’ for each of the selected interaction events.
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-As soon as you complete your audience creation, it wll show a status of "live" with 0 customers. Please note that the audience is still computing, and the model is trying to determine which customers belong in that audience. **Segment recommends waiting at least 24 hours for an Audience to finish computing**. When the audience is truly ready for use, you will see the audience size update from 0 customers.
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-When you complete your audience creation, the status will display as "live" with 0 customers. This means the audience is still computing, and the model is determining which customers belong to it. **Segment recommends waiting at least 24 hours for the audience to finish computing.** Once the computation is complete, the audience size will update from 0 customers to reflect the finalized audience.
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- As the size of your audience increases, the propensity to purchase typically decreases. For example, an audience of a hundred thousand people that represents the top 5% of your customers might be more likely to purchase your product, but you might see a greater number of total sales if you expanded the audience to a million people that represent the top 50% of your customer base.
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