diff --git a/src/connections/destinations/catalog/personas-facebook-custom-audiences/index.md b/src/connections/destinations/catalog/personas-facebook-custom-audiences/index.md index c778b278e7..78743f97af 100644 --- a/src/connections/destinations/catalog/personas-facebook-custom-audiences/index.md +++ b/src/connections/destinations/catalog/personas-facebook-custom-audiences/index.md @@ -6,6 +6,10 @@ redirect_from: '/connections/destinations/catalog/personas-facebook-ads/' id: 5a4d24dcc5836400017188f6 engage: true --- +> warning "Deprecation Notice" +> The Facebook Offline Conversions API that backs this destination will be discontinued on May 14, 2025. [Ref](https://developers.facebook.com/docs/marketing-api/offline-conversions/#upload-events). This destination will be deprecated and locked down at the same time. +> Please use [Facebook Conversions API (Actions)](https://segment.com/docs/connections/destinations/catalog/actions-facebook-conversions-api/#purchase) instead. + ## Overview The Facebook Custom Audiences Destination is one of the most popular Engage Destinations. It has a variety of use cases related to suppression, acquisition (using lookalikes), retargeting, and more. @@ -78,7 +82,7 @@ Facebook offers the Facebook Pixel, which allows you to retarget these types of ### 1. Authorize Facebook Custom Audiences - Go to your Space in your Segment Workspace and click Engage Settings. -- Go to the Destinations tab and click “Add Destination”. +- Go to the Destinations tab and click “Add Destination”. - Select the Facebook Custom Audiences option, and click **Configure Facebook Custom Audiences**. - Authorize Facebook Ads and select a Facebook account ID to sync to.