diff --git a/src/unify/identity-resolution/index.md b/src/unify/identity-resolution/index.md
index 2a4bfa08ea..6936edfd13 100644
--- a/src/unify/identity-resolution/index.md
+++ b/src/unify/identity-resolution/index.md
@@ -12,18 +12,18 @@ Identity Resolution sits at the core of Segment. The Identity Graph merges the c
 ![The Identity Graph merges the complete history of each user into a single profile](images/identity_resolution_1.png)
 
 ## Highlights
-1. **Supports existing data** — no additional code or set up required
-2. **Supports all channels** — stitches web + mobile + server + third party interactions into the same user
-3. **Supports anonymous identity stitching** — by merging child sessions into parent sessions
-4. **Supports user:account relationships** - for B2B companies, generates a graph of relationships between users and accounts
-5. **Real-time performance** - reliable real-time data stream merges with minimal latency
+1. **Supports existing data** — no additional code or set up required.
+2. **Supports all channels** — stitches web + mobile + server + third party interactions into the same user.
+3. **Supports anonymous identity stitching** — by merging child sessions into parent sessions.
+4. **Supports user:account relationships** - for B2B companies, generates a graph of relationships between users and accounts.
+5. **Real-time performance** - reliable real-time data stream merges with minimal latency.
 
 
 ## Technical highlights
-1. **Supports custom external IDs** - bring your own external IDs
-2. **Customizable ID Rules** — allows you to enforce uniqueness on select external IDs and customize which external IDs and sources cause associations
-3. **Merge Protection** - automatically detects and solves identity issues, like non-unique anonymous IDs and the library problem using the priority trust algorithm
-4. **Maintains persistent ID** - multiple external IDs get matched to one persistent ID
+1. **Supports custom external IDs** - bring your own external IDs.
+2. **Customizable ID Rules** — allows you to enforce uniqueness on select external IDs and customize which external IDs and sources cause associations.
+3. **Merge Protection** - automatically detects and solves identity issues, like non-unique anonymous IDs and the library problem using the priority trust algorithm.
+4. **Maintains persistent ID** - multiple external IDs get matched to one persistent ID.
 
 
 ## FAQs