diff --git a/src/engage/audiences/linked-audiences.md b/src/engage/audiences/linked-audiences.md
index 726bae1d4e..5b00256c42 100644
--- a/src/engage/audiences/linked-audiences.md
+++ b/src/engage/audiences/linked-audiences.md
@@ -146,6 +146,9 @@ To activate your Linked Audience:
 - [Step 2c: Defining how and when to trigger an event to your Destination](#step-2c-define-how-and-when-to-trigger-an-event-to-your-destination)
 - [Step 2d: Configuring the event payload](#step-2d-configure-the-event)
 
+See the step-by-step video on activating Linked Audiences:
+<iframe width="560" height="315" src="https://www.youtube.com/embed/aKncQ7vtJlg?si=H_U6LNE0IBfUMtoM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
+
 ### Step 2a: Connecting to a destination
 
 [Destinations](/docs/connections/destinations/) are the business tools or apps that Segment forwards your data to. Adding a destination allows you to act on your data and learn more about your customers in real time. To fully take advantage of Linked Audiences, you must connect and configure at least one destination.