From 0dc98ccd2620148d7b1fd3c41214ab46ac591834 Mon Sep 17 00:00:00 2001 From: Carolina Lopez Date: Tue, 30 Sep 2025 15:48:00 -0500 Subject: [PATCH] Update segment-vs-tag-managers.md --- src/guides/segment-vs-tag-managers.md | 6 +++--- 1 file changed, 3 insertions(+), 3 deletions(-) diff --git a/src/guides/segment-vs-tag-managers.md b/src/guides/segment-vs-tag-managers.md index ffc12e8795..e86800a7e6 100644 --- a/src/guides/segment-vs-tag-managers.md +++ b/src/guides/segment-vs-tag-managers.md @@ -13,10 +13,10 @@ Rather than "firing and forgetting," Segment takes a data-centric, deliberate ap - - + -
SegmentTag Managers
Core CompetencyIntegrates complex tools with minimal effort, stores a complete copy of clickstream data, exports data to SQL databasesLoads JavaScript into webpages, inserts advertising pixels based on rule settings
Data StorageStores clickstream data in one comprehensive set; replays historical data into new tools; exports data into SQL databases and internal systemsDoes not store data; cannot load historical data into new tools; cannot translate and load historical data into SQL databases
Device CompatibilityTracks user events in mobile, web, and server environments. Server libraries include Python, Node, Ruby, PHP, .NET, Java, Clojure, Go, Rust and XamarinOperates on web; limited functionality on mobile; does not support server destinations
Core CompetencyIntegrates complex tools with minimal effort, stores a complete copy of clickstream data, exports data to SQL databasesLoads JavaScript into webpages, inserts advertising pixels based on rule settings
Data StorageStores clickstream data in one comprehensive set; replays historical data into new tools; exports data into SQL databases and internal systemsDoes not store data; cannot load historical data into new tools; cannot translate and load historical data into SQL databases
Device CompatibilityTracks user events in mobile, web, and server environments. Server libraries include Python, Node, Ruby, PHP, .NET, Java, Clojure, Go, Rust and XamarinOperates on web; limited functionality on mobile; does not support server destinations
User InterfaceDelivers sleek user experience; automatically translate data for new tools when you enable a destinationRequires that you configure settings and rules for each pixel to fire
Tool IntegrationsFully integrates analytics, advertising, email, customer support, marketing automation, usability tracking, error testing, and CRM tools with the flick of a switchManages ad pixels; requires custom engineering work to integrate any other complex tool
+Tool IntegrationsFully integrates analytics, advertising, email, customer support, marketing automation, usability tracking, error testing, and CRM tools with the flick of a switchManages ad pixels; requires custom engineering work to integrate any other complex tool + Every organization's data stack and business requirements are unique. Segment also works well in tandem with a tag manager. For example, Segment sends data directly to the [Google Tag Manager (GTM) destination](/docs/connections/destinations/catalog/google-tag-manager/).