diff --git a/src/privacy/data-retention-policy.md b/src/privacy/data-retention-policy.md
index ac1539e2f9..f24d440dbe 100644
--- a/src/privacy/data-retention-policy.md
+++ b/src/privacy/data-retention-policy.md
@@ -23,7 +23,7 @@ Segment’s enforcement of this data retention policy for active customers begin
 
 An active customer is a Business or Team Tier customer that has an active Segment contract with no outstanding invoices and no locked workspace, or a Free Tier workspace that has had event traffic or user activity in the past 30 days. 
 
-Segment enforces a data retention period of up to 3 years for Business Tier customers. If you currently have an extended retention period in place, Segment continues to honor the previously agreed upon retention period. If your business requires a longer retention period, please contact your sales team to discuss available options.
+Segment enforces a data retention period of up to 3 years for Business Tier customers. Segment **no longer supports** unlimited data retention, but continues to honor any limited, previously agreed upon retention period. If your business requires a longer retention period, please contact your sales team to discuss available options.
 
 ### Data retention period