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+---
+title: Epsilon (Actions) Destination
+---
+
+{% include content/plan-grid.md name="actions" %}
+
+[Epsilon](https://www.epsilon.com){:target="_blank"} is a global advertising and marketing technology company that provides data-driven marketing solutions, helping brands create personalized customer experiences across all channels.
+
+This destination is maintained by Epsilon. For any issues with the destination, [contact their Support team](mailto:support@epsilon.com).
+
+## Getting started
+
+1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank"} search for "Epsilon".
+2. Select Epsilon (Actions) and click **Add Destination**.
+3. Select an existing Source to connect to Epsilon (Actions).
+4. Contact Epsilon support to obtain your **Company ID** and **Company Magic** credentials.
+5. Enter the **Company ID** and **Company Magic** in the Epsilon destination settings in Segment.
+
+{% include components/actions-fields.html %}
+
+## Supported Events
+
+The Epsilon destination supports the following predefined event types:
+
+### Mobile App Events
+- **First App Open/App Download** - Tracks when a user first opens or downloads your mobile app
+- **App Open** - Tracks subsequent app opens
+- **Sign in/Create Account** - Tracks user authentication events
+
+### E-commerce Events
+- **Shop Department View** - Tracks when users view product departments
+- **Shop Category View** - Tracks when users view product categories  
+- **Shop Subcategory View** - Tracks when users view product subcategories
+- **Shop Product View** - Tracks individual product views
+- **Add to Favorites** - Tracks when users add products to favorites
+- **Add to Saved List** - Tracks when users add products to wishlists
+- **Add to Cart** - Tracks when users add products to their cart
+- **Transaction Complete** - Tracks completed purchases
+
+### Custom Events
+- **Custom Event** - Allows you to send any custom event with flexible field mapping
+
+## Event Data Structure
+
+All events sent to Epsilon include:
+
+### Standard Fields
+- **Company ID** (`dtm_cid`) - Your Epsilon company identifier
+- **Company Magic** (`dtm_cmagic`) - Your Epsilon authentication token
+- **Form ID** (`dtm_fid`) - Used to identify app visits vs conversions
+- **App ID** - Mobile app namespace
+- **App Version** - Version of your mobile app
+- **Device Type** - iOS or Android
+
+### User Identifiers
+- **Device ID** - Mobile device identifier (IDFV or Google App Set ID)
+- **Advertising ID** - Mobile advertising identifier (IDFA or Google Ad ID)
+- **User Agent** - Device user agent string
+- **IP Address** - User's IP address
+- **Email Hash** - Hashed email address (automatically hashed by Segment)
+- **Mobile Hash** - Hashed phone number (automatically hashed by Segment)
+- **User ID** - Your internal user identifier
+
+### Product Information (for applicable events)
+- **Department** - Product department
+- **Category** - Product category
+- **Sub Category** - Product subcategory
+- **Product ID** - Unique product identifier
+- **Brand** - Product brand
+- **UPC** - Universal Product Code
+- **MPN** - Manufacturer Part Number
+
+### Transaction Information (for conversion events)
+- **Transaction ID** - Unique order identifier
+- **Conversion Value** - Total purchase amount (excluding tax/shipping)
+- **Currency** - ISO 4217 currency code (e.g., USD, EUR)
+- **Order Type** - Type of order (Delivery, Pickup, etc.)
+- **Store Location** - For pickup orders, the store location
+- **Items** - Array of purchased items with quantities, prices, and discounts
+
+## Data Processing
+
+### Email and Phone Hashing
+Segment automatically hashes email addresses and phone numbers using SHA-256 before sending them to Epsilon. You can provide either hashed or unhashed values - Segment will ensure proper hashing.
+
+### Device-Specific Mapping
+The destination automatically maps device identifiers based on the device type:
+- **iOS devices**: Uses `idfa` for device ID and `idfv` for vendor ID
+- **Android devices**: Uses `google_play_id` for device ID and `google_app_set_id` for vendor ID
+
+### Custom Properties
+For custom events, you can include additional properties that will be passed through to Epsilon alongside the standard fields.
+
+## Preset Mappings
+
+The destination includes preset mappings for common e-commerce events:
+
+| Segment Event | Epsilon Event | Description |
+|---------------|---------------|-------------|
+| Application Installed | firstOpen | First app open/download |
+| Application Opened | appOpen | Subsequent app opens |
+| Signed In | signIn | User authentication |
+| Product Added To Wishlist | addSavedList | Add to wishlist |
+| Product Added | cart | Add to cart |
+| Order Completed | conversion | Purchase completion |
+
+These presets automatically map the appropriate Segment event properties to Epsilon's expected field structure.
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