Update ReadMe files

Author: mdmintz

README.md

@@ -1,21 +1,17 @@
-[<img src="https://cdn2.hubspot.net/hubfs/100006/images/sb_logo_c.png" title="SeleniumBase" align="center" height="157">](https://github.com/seleniumbase/SeleniumBase/blob/master/README.md)
-
-All-in-one framework for fast & simple browser automation and end-to-end testing.
+[<img src="https://cdn2.hubspot.net/hubfs/100006/images/super_logo_3.png" title="SeleniumBase" height="48">](https://github.com/seleniumbase/SeleniumBase/blob/master/README.md)
+[<img src="https://cdn2.hubspot.net/hubfs/100006/images/sb_logo_d.png" title="SeleniumBase" align="center" height="155">](https://github.com/seleniumbase/SeleniumBase/blob/master/README.md)
 
 [<img src="https://img.shields.io/github/release/seleniumbase/SeleniumBase.svg" alt=" " />](https://github.com/seleniumbase/SeleniumBase/releases) [<img src="https://dev.azure.com/seleniumbase/seleniumbase/_apis/build/status/seleniumbase.SeleniumBase?branchName=master" alt=" " />](https://dev.azure.com/seleniumbase/seleniumbase/_build/latest?definitionId=1&branchName=master) [<img src="https://travis-ci.org/seleniumbase/SeleniumBase.svg?branch=master" alt=" " />](https://travis-ci.org/seleniumbase/SeleniumBase) [<img src="https://badges.gitter.im/seleniumbase/SeleniumBase.svg" alt=" " />](https://gitter.im/seleniumbase/SeleniumBase) [<img src="https://img.shields.io/badge/license-MIT-22BBCC.svg" alt=" " />](https://github.com/seleniumbase/SeleniumBase/blob/master/LICENSE) [<img src="https://img.shields.io/github/stars/seleniumbase/seleniumbase.svg" alt=" " />](https://github.com/seleniumbase/SeleniumBase/stargazers)
 
-SeleniumBase uses [pytest](https://github.com/pytest-dev/pytest) for running tests, while using [Selenium WebDriver](https://www.seleniumhq.org/) for controlling web browsers.<br />
+Reliable Automation & Testing with [WebDriver APIs](https://www.seleniumhq.org/) & [pytest](https://docs.pytest.org/en/latest/).
 
-Run [my_first_test.py](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/my_first_test.py) in Demo Mode to see test assertions:
-```bash
+<img src="https://cdn2.hubspot.net/hubfs/100006/sb_demo_mode.gif" title="SeleniumBase" height="236"><br />
+(<i>Above: [my_first_test.py](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/my_first_test.py) from [examples/](https://github.com/seleniumbase/SeleniumBase/tree/master/examples) running in Demo Mode.</i>)<br />
+```
 pytest my_first_test.py --demo
 ```
 
-<img src="https://cdn2.hubspot.net/hubfs/100006/images/my_first_test_mov4.gif" title="SeleniumBase" />
-
-<img src="https://cdn2.hubspot.net/hubfs/100006/images/my_first_test_7.png" title="SeleniumBase" />
-
-SeleniumBase includes tools for automated [visual testing](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/visual_testing/ReadMe.md), assisted-QA with [MasterQA](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/master_qa/ReadMe.md), and creating [website tours](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/tour_examples/ReadMe.md).
+SeleniumBase includes tools for [visual testing](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/visual_testing/ReadMe.md), [assisted validation](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/master_qa/ReadMe.md), and [user onboarding](https://github.com/seleniumbase/SeleniumBase/blob/master/examples/tour_examples/ReadMe.md).
 
 ## <img src="https://cdn2.hubspot.net/hubfs/100006/images/super_square_logo_3a.png" title="SeleniumBase" height="32"> Get Started:
 
@@ -43,11 +39,6 @@ pip install -r requirements.txt
 python setup.py install
 ```
 
-You can also install a specific GitHub branch of SeleniumBase:
-```bash
-pip install git+https://github.com/seleniumbase/SeleniumBase.git@master#egg=seleniumbase
-```
-
 ### <img src="https://cdn2.hubspot.net/hubfs/100006/images/super_square_logo_3a.png" title="SeleniumBase" height="32"> Download a webdriver:
 
 SeleniumBase can download a webdriver to the [seleniumbase/drivers](https://github.com/seleniumbase/SeleniumBase/tree/master/seleniumbase/drivers) folder with the ``install`` command:
@@ -693,4 +684,4 @@ If you see something, say something! We are very active in resolving issues. [<i
 
 [https://github.com/mdmintz](https://github.com/mdmintz)<br />
 
-[<img src="https://cdn2.hubspot.net/hubfs/100006/images/super_logo_5.png" title="SeleniumBase" height="45">](https://github.com/seleniumbase/SeleniumBase/blob/master/README.md) <br /> [<img src="https://img.shields.io/badge/license-MIT-22BBCC.svg" alt=" " />](https://github.com/seleniumbase/SeleniumBase/blob/master/LICENSE)
+[<img src="https://cdn2.hubspot.net/hubfs/100006/images/sb_media_logo_4.png" title="SeleniumBase" height="140">](https://github.com/seleniumbase/SeleniumBase/blob/master/README.md) <br /> [<img src="https://img.shields.io/badge/license-MIT-22BBCC.svg" alt=" " />](https://github.com/seleniumbase/SeleniumBase/blob/master/LICENSE)

help_docs/install.md

@@ -2,19 +2,23 @@
 
 If you're installing SeleniumBase from a cloned copy on your machine, use:
 ```
-pip install -U -r requirements.txt
+pip install -r requirements.txt
 
 python setup.py install
 ```
 
 If you're installing SeleniumBase directly [from PyPI (the Python Package Index)](https://pypi.python.org/pypi/seleniumbase), use:
 ```bash
-pip install -U seleniumbase
+pip install seleniumbase
 ```
 
-If you're installing SeleniumBase directly [from GitHub](https://github.com/seleniumbase/SeleniumBase), use:
+If you're installing SeleniumBase [from a GitHub branch](https://github.com/seleniumbase/SeleniumBase), use:
 ```bash
-pip install -U -e git+https://github.com/seleniumbase/SeleniumBase.git@master#egg=seleniumbase
+pip install git+https://github.com/seleniumbase/SeleniumBase.git@master#egg=seleniumbase
 ```
 
+Useful ``pip`` options include:
+* Add ``--upgrade`` OR ``-U`` to upgrade an installation.
+* Add ``--force-reinstall`` for a clean install.
+
 (If you're not using a virtual environment, you may need to add ``--user`` to your ``pip`` command if you're getting errors during installation.)