doc improvements

Author: justin808

README.md

@@ -12,16 +12,18 @@
 [![Gem](https://badge.fury.io/rb/cpflow.svg)](https://badge.fury.io/rb/cpflow)
 
 
-Enable the [Heroku Flow](https://www.heroku.com/flow) deployment model with [Control Plane](https://shakacode.controlplane.com) using the `cpflow` gem.
+Leverage the power of Kubernetes with the ease of Heroku! The `cpflow` gem enables simple CI configuration for Heroku-style "review apps," staging deployments, and seamless promotion from staging to production. This is similar to the the [Heroku Flow](https://www.heroku.com/flow) deployment model.
+
+Follow the "convention over configuration" philosophy to streamline your deployment workflows and reduce complexity.
 
 ----
 
 _If you need a free demo account for Control Plane (no CC required), you can contact [Justin Gordon, CEO of ShakaCode](mailto:[email protected])._
 
 ---
 
-Be sure to see the [demo app](https://github.com/shakacode/react-webpack-rails-tutorial/tree/master/.controlplane)
-If you would like to see the simple YAML configuration and setup,
+Be sure to see the [demo app](https://github.com/shakacode/react-webpack-rails-tutorial/tree/master/.controlplane), which includes simple YAML configurations and setup for `cpflow`.
+
 Also, check [how the `cpflow` gem (this project) is used in the Github actions](https://github.com/shakacode/react-webpack-rails-tutorial/blob/master/.github/actions/deploy-to-control-plane/action.yml).
 Here is a brief [video overview](https://www.youtube.com/watch?v=llaQoAV_6Iw).
 
@@ -33,11 +35,11 @@ Control Plane's `cpln` CLI.
 Heroku provides a UX and CLI that enables easy publishing of Ruby on Rails and other apps. This ease of use comes via
 many "Heroku" abstractions and naming conventions.
 
-Control Plane, on the other hand, gives you access to raw cloud computing power. However, you need to know precisely how
-to use it.
+Control Plane provides access to raw cloud computing power but lacks the simple abstractions of Heroku. The `cpflow` CLI bridges this gap, delivering a streamlined and familiar experience for developers.
+
+While this repository simplifies migration from Heroku, the `cpflow` CLI is versatile and can be used for new applications as well. It follows a **concept mapping** and **helper CLI** approach to streamline deployment workflows and minimize manual effort.
 
-To simplify migration to and usage of Control Plane for Heroku users, this repository provides a **concept mapping** and
-a **helper CLI** based on templates to save lots of day-to-day typing (and human errors).
+Additionally, the documentation includes numerous examples and practical tips for teams transitioning from Heroku to Kubernetes, helping them make the most of Control Plane's advanced features.
 
 1. [Key Features](#key-features)
 2. [Concept Mapping](#concept-mapping)
@@ -58,8 +60,9 @@ a **helper CLI** based on templates to save lots of day-to-day typing (and human
 
 ## Key Features
 
-- A `cpflow` command to complement the default Control Plane `cpln` command with "Heroku style scripting." The Ruby source
-  can serve as inspiration for your own scripts.
+- The `cpflow` CLI complements the Control Plane `cpln` CLI, enabling "Heroku-style scripting" for review apps, staging, and production environments.
+- Extensive Heroku-to-Control Plane migration examples included in the documentation.
+- Convention-driven configuration to simplify workflows and reduce custom scripting requirements.
 - Easy to understand Heroku to Control Plane conventions in setup and naming.
 - **Safe, production-ready** equivalents of `heroku run` and `heroku run:detached` for Control Plane.
 - Automatic sequential release tagging for Docker images.