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Repository SEO Playbook

Last updated: 2026-03-11

Issue: #245

Primary Keywords

  • linkedin mcp
  • linkedin mcp server
  • linkedin api
  • linkedin cli

Secondary Keywords

  • linkedin automation
  • linkedin toolkit
  • linkedin agent tools
  • linkedin typescript
  • linkedin playwright
  • linkedin browser automation
  • model context protocol linkedin
  • linkedin jobs automation
  • linkedin messaging automation
  • linkedin developer tools

Metadata To Keep In Sync

GitHub / root package description

Open-source LinkedIn MCP server, LinkedIn CLI, and TypeScript automation toolkit for inbox, search, feed, jobs, profile, and safe confirmed actions.

Suggested homepage URL

https://github.com/sigvardt/linkedin-buddy/tree/main/docs

Suggested topics

  • linkedin
  • linkedin-api
  • linkedin-automation
  • linkedin-cli
  • linkedin-mcp
  • linkedin-toolkit
  • mcp
  • mcp-server
  • model-context-protocol
  • playwright
  • browser-automation
  • typescript
  • nodejs
  • ai-agents

Social preview asset

Use assets/brand/social-preview-v2.png for the GitHub social preview image.

GitHub CLI and the public updateRepository GraphQL mutation support description and homepage updates, but not social preview uploads, so this image currently has to be set in the GitHub repository settings UI.

README Search Surfaces

The root README should continue to emphasize:

  • "LinkedIn MCP server" in the hero and early paragraphs.
  • "LinkedIn CLI" and "TypeScript API" in section headings.
  • "LinkedIn API" language with a clear note that this is a Playwright-backed toolkit, not LinkedIn's official partner API.
  • Copy-paste quick start commands.
  • Comparison language that helps evaluators understand the repo quickly.
  • Internal links to docs for advanced workflows.

GitHub Search Baseline

Snapshot captured on 2026-03-11 with:

gh search repos "<query>" --limit 10 --json name,description,url
Query linkedin-buddy in top 10? Example top result
linkedin mcp No stickerdaniel/linkedin-mcp-server
linkedin mcp server No stickerdaniel/linkedin-mcp-server
linkedin cli No tigillo/linkedin-cli
linkedin api No alabarga/linkedin-api

This baseline is intentionally lightweight. Re-run it after major README or metadata changes to see whether GitHub repo search visibility improves.

npm Metadata Targets

Root and package-level package.json files should keep these ideas aligned:

  • linkedin-mcp
  • linkedin-mcp-server
  • linkedin-cli
  • linkedin-api
  • linkedin-automation
  • model-context-protocol
  • playwright
  • browser-automation
  • typescript
  • nodejs

Release Checklist For Discoverability

  • Update README.md hero copy if the product surface changes.
  • Keep package.json descriptions and keywords aligned.
  • Keep GitHub description, topics, and homepage aligned with this file.
  • Verify the README badges still render.
  • Verify the social preview image file still matches the current brand.