diff --git a/.gitignore b/.gitignore
index 22dbd227..3006de01 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,6 +1,5 @@
 # Project build files
 bin/
-docs/
 slack
 slack-cli
 hermes
diff --git a/.licenserc.yml b/.licenserc.yml
index 5c772670..8a706a75 100644
--- a/.licenserc.yml
+++ b/.licenserc.yml
@@ -26,6 +26,7 @@ header:
     - '**/*.json'
     - '**/*.md'
     - '**/*.tmpl'
+    - '**/*.svg'
     - 'dotgitignore'
     - 'go.sum'
     - 'go.mod'
diff --git a/README.md b/README.md
index 60dc9bbe..e8e46dbb 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# Slack CLI
+# Slack CLI <img src="docs/static/img/slack-cli-logo.svg" alt="Slack CLI logo" style="height: 1em; max-width: 100%" />
 
 [![tests](https://github.com/slackapi/slack-cli/actions/workflows/tests.yml/badge.svg?branch=main)](https://github.com/slackapi/slack-cli/actions/workflows/tests.yml)
 [![codecov](https://codecov.io/gh/slackapi/slack-cli/branch/main/graph/badge.svg?token=G5TU59IV9I)](https://codecov.io/gh/slackapi/slack-cli)
diff --git a/docs/static/img/slack-cli-logo.svg b/docs/static/img/slack-cli-logo.svg
new file mode 100644
index 00000000..3a69b774
--- /dev/null
+++ b/docs/static/img/slack-cli-logo.svg
@@ -0,0 +1,14 @@
+<?xml version="1.0" encoding="utf-8"?>
+<svg viewBox="0 0 99.62 99.62" xmlns="http://www.w3.org/2000/svg">
+  <defs>
+    <style>.cls-1{fill:#f4b223;}.cls-2{fill:#fff;}</style>
+  </defs>
+  <g id="Layer_2" data-name="Layer 2">
+    <g id="Layer_1-2" data-name="Layer 1">
+      <rect class="cls-1" width="99.62" height="99.62" rx="14.69" style="fill: rgb(0, 0, 0);"/>
+      <polygon class="cls-2" points="33.09 37.3 13.96 37.3 33.09 9.75 33.09 37.3"/>
+      <polygon class="cls-2" points="33.09 37.3 33.09 64.84 52.21 37.3 33.09 37.3"/>
+      <text style="fill: rgb(255, 255, 255); font-family: &quot;Helvetica Neue&quot;; font-size: 20px; font-weight: 700; white-space: pre;" x="51.149" y="85.137">CLI</text>
+    </g>
+  </g>
+</svg>
\ No newline at end of file