When installing a package that still has setup.py and setup.cfg, like the projects this template generates, pip or setuptools (can't be bothered to track down which) complains that a setup.py installation is deprecated.
This template should be updated for Sopel 8 anyway, and that'll be a good time to switch it over to pyproject.toml, maybe with a Makefile to go along with it so the package can be built with make instead of python3 -m build.