diff --git a/internal/codegen/golang/go_type.go b/internal/codegen/golang/go_type.go
index 0d72621efe..c4aac84dd6 100644
--- a/internal/codegen/golang/go_type.go
+++ b/internal/codegen/golang/go_type.go
@@ -14,6 +14,12 @@ func addExtraGoStructTags(tags map[string]string, req *plugin.GenerateRequest, o
 		if oride.GoType.StructTags == nil {
 			continue
 		}
+		if override.MatchesColumn(col) {
+			for k, v := range oride.GoType.StructTags {
+				tags[k] = v
+			}
+			continue
+		}
 		if !override.Matches(col.Table, req.Catalog.DefaultSchema) {
 			// Different table.
 			continue
@@ -64,16 +70,13 @@ func goType(req *plugin.GenerateRequest, options *opts.Options, col *plugin.Colu
 }
 
 func goInnerType(req *plugin.GenerateRequest, options *opts.Options, col *plugin.Column) string {
-	columnType := sdk.DataType(col.Type)
-	notNull := col.NotNull || col.IsArray
-
 	// package overrides have a higher precedence
 	for _, override := range options.Overrides {
 		oride := override.ShimOverride
 		if oride.GoType.TypeName == "" {
 			continue
 		}
-		if oride.DbType != "" && oride.DbType == columnType && oride.Nullable != notNull && oride.Unsigned == col.Unsigned {
+		if override.MatchesColumn(col) {
 			return oride.GoType.TypeName
 		}
 	}
diff --git a/internal/codegen/golang/opts/override.go b/internal/codegen/golang/opts/override.go
index 4a1b6f2903..6916c0c7f3 100644
--- a/internal/codegen/golang/opts/override.go
+++ b/internal/codegen/golang/opts/override.go
@@ -5,6 +5,7 @@ import (
 	"os"
 	"strings"
 
+	"github.com/sqlc-dev/sqlc/internal/codegen/sdk"
 	"github.com/sqlc-dev/sqlc/internal/pattern"
 	"github.com/sqlc-dev/sqlc/internal/plugin"
 )
@@ -76,6 +77,12 @@ func (o *Override) Matches(n *plugin.Identifier, defaultSchema string) bool {
 	return true
 }
 
+func (o *Override) MatchesColumn(col *plugin.Column) bool {
+	columnType := sdk.DataType(col.Type)
+	notNull := col.NotNull || col.IsArray
+	return o.DBType != "" && o.DBType == columnType && o.Nullable != notNull && o.Unsigned == col.Unsigned
+}
+
 func (o *Override) parse(req *plugin.GenerateRequest) (err error) {
 	// validate deprecated postgres_type field
 	if o.Deprecated_PostgresType != "" {
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/mysql/go/models.go b/internal/endtoend/testdata/overrides_go_struct_tags/mysql/go/models.go
index 5cb2b2ffda..cd05bed063 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/mysql/go/models.go
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/mysql/go/models.go
@@ -5,16 +5,17 @@
 package override
 
 type Bar struct {
-	Other      string
-	AlsoTagged string `also:"tagged"`
+	Other      string `utype:"notnull_text"`
+	AlsoTagged string `also:"tagged" utype:"notnull_text"`
 }
 
 type Baz struct {
-	Other      string
-	AlsoTagged string `also:"tagged"`
+	Other      string `utype:"notnull_text"`
+	AlsoTagged string `also:"tagged" utype:"notnull_text"`
 }
 
 type Foo struct {
-	Other  string
-	Tagged string `a:"b" x:"y,z"`
+	Other    string `utype:"notnull_text"`
+	Tagged   string `a:"b" utype:"notnull_text" x:"y,z"`
+	Nulltext string `utype:"nullable_text"`
 }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/mysql/schema.sql b/internal/endtoend/testdata/overrides_go_struct_tags/mysql/schema.sql
index 4d5233cc37..5c9ce85545 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/mysql/schema.sql
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/mysql/schema.sql
@@ -1,6 +1,7 @@
 CREATE TABLE foo (
     other     text NOT NULL,
-    tagged    text NOT NULL
+    tagged    text NOT NULL,
+    nulltext text
 );
 
 CREATE TABLE bar (
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/mysql/sqlc.json b/internal/endtoend/testdata/overrides_go_struct_tags/mysql/sqlc.json
index 7d92e65e69..697fe054ea 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/mysql/sqlc.json
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/mysql/sqlc.json
@@ -15,6 +15,16 @@
         {
           "go_struct_tag": "also:\"tagged\"",
           "column": "*.also_tagged"
+        },
+        {
+          "db_type": "text",
+          "go_struct_tag": "utype:\"notnull_text\""
+        },
+        {
+          "db_type": "text",
+          "go_type": "string",
+          "nullable": true,
+          "go_struct_tag": "utype:\"nullable_text\""
         }
       ]
     }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/go/models.go b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/go/models.go
index 76b9f6a98b..6b094dc77b 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/go/models.go
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/go/models.go
@@ -4,20 +4,17 @@
 
 package override
 
-import (
-	"database/sql"
-)
-
 type Bar struct {
-	ID      sql.NullString `type:"id"`
-	OtherID sql.NullString `type:"other_id"`
-	About   sql.NullString
-	Other   sql.NullString `type:"other"`
+	ID      string `type:"id" utype:"nullable_text"`
+	OtherID string `type:"other_id" utype:"nullable_text"`
+	About   string `utype:"nullable_text"`
+	Other   string `type:"other" utype:"nullable_text"`
 }
 
 type Foo struct {
-	ID      sql.NullString `source:"foo" type:"id"`
-	OtherID sql.NullString `type:"other_id"`
-	About   sql.NullString `type:"about"`
-	Other   sql.NullString `type:"this"`
+	ID          string `source:"foo" type:"id" utype:"nullable_text"`
+	OtherID     string `type:"other_id" utype:"nullable_text"`
+	About       string `type:"about" utype:"nullable_text"`
+	Other       string `type:"this" utype:"nullable_text"`
+	Notnulltext string `utype:"notnull_text"`
 }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/schema.sql b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/schema.sql
index 53739ddbb1..30b718298d 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/schema.sql
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/schema.sql
@@ -2,7 +2,8 @@ CREATE TABLE foo (
     id       text,
     other_id text,
     about    text,
-    other    text
+    other    text,
+    notnulltext text not null
 );
 
 CREATE TABLE bar (
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/sqlc.json b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/sqlc.json
index a01427c202..bc583cdad4 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/sqlc.json
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v4/sqlc.json
@@ -32,6 +32,16 @@
         {
           "column": "foo.other",
           "go_struct_tag": "type:\"this\""
+        },
+        {
+          "db_type": "text",
+          "go_struct_tag": "utype:\"notnull_text\""
+        },
+        {
+          "db_type": "text",
+          "go_type": "string",
+          "nullable": true,
+          "go_struct_tag": "utype:\"nullable_text\""
         }
       ]
     }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/go/models.go b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/go/models.go
index 2f13a354c5..6b094dc77b 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/go/models.go
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/go/models.go
@@ -4,20 +4,17 @@
 
 package override
 
-import (
-	"github.com/jackc/pgx/v5/pgtype"
-)
-
 type Bar struct {
-	ID      pgtype.Text `type:"id"`
-	OtherID pgtype.Text `type:"other_id"`
-	About   pgtype.Text
-	Other   pgtype.Text `type:"other"`
+	ID      string `type:"id" utype:"nullable_text"`
+	OtherID string `type:"other_id" utype:"nullable_text"`
+	About   string `utype:"nullable_text"`
+	Other   string `type:"other" utype:"nullable_text"`
 }
 
 type Foo struct {
-	ID      pgtype.Text `source:"foo" type:"id"`
-	OtherID pgtype.Text `type:"other_id"`
-	About   pgtype.Text `type:"about"`
-	Other   pgtype.Text `type:"this"`
+	ID          string `source:"foo" type:"id" utype:"nullable_text"`
+	OtherID     string `type:"other_id" utype:"nullable_text"`
+	About       string `type:"about" utype:"nullable_text"`
+	Other       string `type:"this" utype:"nullable_text"`
+	Notnulltext string `utype:"notnull_text"`
 }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/schema.sql b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/schema.sql
index 53739ddbb1..30b718298d 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/schema.sql
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/schema.sql
@@ -2,7 +2,8 @@ CREATE TABLE foo (
     id       text,
     other_id text,
     about    text,
-    other    text
+    other    text,
+    notnulltext text not null
 );
 
 CREATE TABLE bar (
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/sqlc.json b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/sqlc.json
index da86badcc7..df8c9de3b0 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/sqlc.json
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/pgx/v5/sqlc.json
@@ -32,6 +32,16 @@
         {
           "column": "foo.other",
           "go_struct_tag": "type:\"this\""
+        },
+        {
+          "db_type": "text",
+          "go_struct_tag": "utype:\"notnull_text\""
+        },
+        {
+          "db_type": "text",
+          "go_type": "string",
+          "nullable": true,
+          "go_struct_tag": "utype:\"nullable_text\""
         }
       ]
     }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/go/models.go b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/go/models.go
index 4d4b68eba2..5e47d85126 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/go/models.go
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/go/models.go
@@ -4,11 +4,8 @@
 
 package override
 
-import (
-	"database/sql"
-)
-
 type Foo struct {
-	ID      sql.NullString `x:"y"`
-	OtherID sql.NullString
+	ID          string `utype:"nullable_text" x:"y"`
+	OtherID     string `utype:"nullable_text"`
+	Notnulltext string `utype:"notnull_text"`
 }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/schema.sql b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/schema.sql
index f860a58030..82698ec836 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/schema.sql
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/schema.sql
@@ -1,4 +1,5 @@
 CREATE TABLE foo (
     id       text,
-    other_id text
+    other_id text,
+    notnulltext text not null
 );
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/sqlc.json b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/sqlc.json
index 2c6f9e8c7c..f1171fcc11 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/sqlc.json
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/postgresql/stdlib/sqlc.json
@@ -11,6 +11,16 @@
         {
           "column": "foo.id",
           "go_struct_tag": "x:\"y\""
+        },
+        {
+          "db_type": "text",
+          "go_struct_tag": "utype:\"notnull_text\""
+        },
+        {
+          "db_type": "text",
+          "go_type": "string",
+          "nullable": true,
+          "go_struct_tag": "utype:\"nullable_text\""
         }
       ]
     }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/go/models.go b/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/go/models.go
index 897282f3be..99f59d608d 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/go/models.go
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/go/models.go
@@ -5,19 +5,20 @@
 package override
 
 type Bar struct {
-	Other      string
-	AlsoTagged string `also:"tagged"`
-	Tag3       string `tag_with_space:" it's legal!"`
+	Other      string `utype:"notnull_text"`
+	AlsoTagged string `also:"tagged" utype:"notnull_text"`
+	Tag3       string `tag_with_space:" it's legal!" utype:"notnull_text"`
 }
 
 type Baz struct {
-	Other      string
-	AlsoTagged string `also:"tagged"`
-	Tag3       string `tag_with_space:" it's legal!"`
+	Other      string `utype:"notnull_text"`
+	AlsoTagged string `also:"tagged" utype:"notnull_text"`
+	Tag3       string `tag_with_space:" it's legal!" utype:"notnull_text"`
 }
 
 type Foo struct {
-	Other  string
-	Tagged string `a:"b" x:"y,z"`
-	Tag3   string `tag_with_space:" it's legal!"`
+	Other    string `utype:"notnull_text"`
+	Tagged   string `a:"b" utype:"notnull_text" x:"y,z"`
+	Tag3     string `tag_with_space:" it's legal!" utype:"notnull_text"`
+	Nulltext string `utype:"nullable_text"`
 }
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/schema.sql b/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/schema.sql
index f908060db1..e9aa9bd37a 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/schema.sql
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/schema.sql
@@ -1,7 +1,8 @@
 CREATE TABLE foo (
     other     text NOT NULL,
     tagged    text NOT NULL,
-    tag3      text NOT NULL
+    tag3      text NOT NULL,
+    nulltext text
 );
 
 CREATE TABLE bar (
diff --git a/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/sqlc.json b/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/sqlc.json
index a4d54cc3df..a4ca853b6a 100644
--- a/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/sqlc.json
+++ b/internal/endtoend/testdata/overrides_go_struct_tags/sqlite/sqlc.json
@@ -19,6 +19,16 @@
         {
           "go_struct_tag": "tag_with_space:\" it's legal!\"",
           "column": "*.tag3"
+        },
+        {
+          "db_type": "text",
+          "go_struct_tag": "utype:\"notnull_text\""
+        },
+        {
+          "db_type": "text",
+          "go_type": "string",
+          "nullable": true,
+          "go_struct_tag": "utype:\"nullable_text\""
         }
       ]
     }