diff --git a/etc/kayobe/kolla/config/prometheus/prometheus.rules b/etc/kayobe/kolla/config/prometheus/prometheus.rules
index c9803946a..20e1b303a 100644
--- a/etc/kayobe/kolla/config/prometheus/prometheus.rules
+++ b/etc/kayobe/kolla/config/prometheus/prometheus.rules
@@ -7,7 +7,7 @@ groups:
   rules:
 
   - alert: PrometheusTargetMissing
-    expr: up == 0
+    expr: up{job!="redfish-exporter-seed"} == 0
     for: 5m
     labels:
       severity: critical
@@ -15,6 +15,15 @@ groups:
       summary: "Prometheus target missing (instance {{ $labels.instance }})"
       description: "A Prometheus target has disappeared. An exporter might have crashed."
 
+  - alert: PrometheusTargetMissing
+    expr: up{job="redfish-exporter-seed"} == 0
+    for: 15m
+    labels:
+      severity: critical
+    annotations:
+      summary: "Prometheus target missing (instance {{ $labels.instance }})"
+      description: "A Prometheus target has disappeared. An exporter might have crashed."
+
   - alert: PrometheusAllTargetsMissing
     expr: count by (job) (up) == 0
     for: 1m
diff --git a/releasenotes/notes/reduces-sensitivity-of-redfish-target-alerts-a3d77a3f0c3dac8a.yaml b/releasenotes/notes/reduces-sensitivity-of-redfish-target-alerts-a3d77a3f0c3dac8a.yaml
new file mode 100644
index 000000000..0ba59ea7a
--- /dev/null
+++ b/releasenotes/notes/reduces-sensitivity-of-redfish-target-alerts-a3d77a3f0c3dac8a.yaml
@@ -0,0 +1,6 @@
+---
+fixes:
+  - |
+    Changes the duration for which redfish exporter must continually fail
+    scrapes before triggering an alert to 15 minutes.  This should hopefully
+    reduce some alert spam.