diff --git a/charts/podinfo/templates/service.yaml b/charts/podinfo/templates/service.yaml
index 040769a0a..2243a2de3 100644
--- a/charts/podinfo/templates/service.yaml
+++ b/charts/podinfo/templates/service.yaml
@@ -6,6 +6,9 @@ metadata:
   namespace: {{ include "podinfo.namespace" . }}
   labels:
     {{- include "podinfo.labels" . | nindent 4 }}
+    {{- with .Values.service.additionalLabels }}
+    {{- toYaml . | nindent 4 }}
+    {{- end }}
 {{- with .Values.service.annotations }}
   annotations:
 {{ toYaml . | indent 4 }}
diff --git a/charts/podinfo/values.yaml b/charts/podinfo/values.yaml
index f34a78cc9..22aa722c6 100644
--- a/charts/podinfo/values.yaml
+++ b/charts/podinfo/values.yaml
@@ -41,6 +41,7 @@ service:
   # NOTE: requires privileged container with NET_BIND_SERVICE capability -- this is useful for testing
   # in local clusters such as kind without port forwarding
   hostPort:
+  additionalLabels: {}
 
 # enable h2c protocol (non-TLS version of HTTP/2)
 h2c: