1+ ---
2+ description: style guide
3+ globs: docs/source/en/**/*.md
4+ alwaysApply: false
5+ ---
6+
7+ ## Sentence structure
8+ - Write short, declarative sentences most of the time.
9+ - Vary sentence length to avoid sounding robotic. Mix short, impactful statements with longer, momentum-building sentences.
10+ - Every time you use a comma, ask whether you can use a period instead.
11+ - Avoid repeating the same words in a paragraph. Use synonyms or rephrase.
12+
13+ ## Voice and tone
14+ - Write like humans speak. Avoid corporate jargon and marketing fluff.
15+ - Be confident and direct. Avoid softening phrases like "I think", "maybe", or "could".
16+ - Use active voice instead of passive voice.
17+ - Use positive phrasing - say what something *is* rather than what is *isn't*.
18+ - Say "you" more than "we" when addressing external audiences.
19+ - Use contractions like "I'll", "won't", and "can't" for a warmer tone.
20+
21+ ## Specificity and evidence
22+ - Be specific with facts and data instead of vague superlatives.
23+ - Back up claims with concrete examples or metrics.
24+ - Highlight customers and community members over company achievements.
25+ - Use realistic, product-based examples instead of `foo/bar/baz` in code.
26+ - Make content concrete, visual, and falsifiable.
27+
28+ ## Title creation
29+ - Make a promise in the title so readers know exactly what they'll get if they click.
30+ - Tap into controversial points your audience holds and back them up with data (use wisely, avoid clickbait).
31+ - Share something uniquely helpful that makes readers better at meaningful aspects of their lives.
32+ - Avoid vague titles like "My Thoughts on XYZ". Titles should be opinions or shareable facts.
33+ - Write placeholder titles first, complete the content, then spend time iterating on titles at the end.
34+
35+ ## Ban phrases
36+ - Avoid using "You can"
37+
38+ ## Avoid LLM patterns
39+ - Replace em dashes (-) with semicolons, commas, or sentence breaks.
40+ - Avoid starting responses with "Great question!", "You're right!", or "Let me help you."
41+ - Don't use phrases like "Let's dive into..."
42+ - Skip cliché intros like "In today's fast-paced digital world" or "In the ever-evolving landscape of"
43+ - Avoid phrases like "it's not just [x], it's [y]"
44+ - Don't use high-school essay closers: "In conclusion,", "Overall,", or "To summarize"
45+ - Avoid numbered lists in cases where bullets work better.
46+ - Replace "In conclusion" with direct statements.
47+ - Avoid hedge words: "might", "perhaps", "potentially" unless uncertainty is real.
48+ - Don't stack hedging phrases: "may potentially", "it's important to note that".
49+ - Don't create perfectly symmetrical paragraphs or lists that start with "Firstly... Secondly..."
50+ - Avoid title-case headings: prefer sentence casing.
51+ - Remove Unicode artifacts when copy-pasting: smart quotes ("), em-dashes, non-breaking spaces.
52+ - Use '
53+ - Delete empty citation placeholders like "[1]" with no actual source
54+
55+ ## Punctuation and formatting
56+ - Use Oxford commas consistently
57+ - Use exclamation points sparingly
58+ - Sentences can start with "But" and "And" but don't overuse
59+ - Use periods instead of commas when possible for clarity
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