Ideas for TailwindPlus marketing

[MrShnaider]

I heard about the sales issues and layoffs that occurred a few days ago. My condolences. After learning about this situation, a marketing solution for this problem immediately came to my mind. And since it seems obvious to me, I decided to share it. I hope it would help the team.

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You are currently selling UI components and offering a single price for the entire set. By setting a single price, you unknowingly divide your market into 3 parts:

• The first part of the market considers your product too expensive
• The second part of the market agrees with your price
• The third part of the market is ready to pay you more, but it does not have the opportunity because you do not have an expensive product

As you can see, the problem is that you are not getting enough money from the first and third parts of the market. And the second part of the market, having once bought lifetime access, no longer pays you. So it's not surprising that you're losing profits.

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The real reason for the problem lies in the insufficient use of your competitive advantage. You think you're selling beautiful UI components written with TailwindCSS. But in fact, you are selling your design expertise by implementing it through your own framework.

The needs of the first part of the market are low. These are the developers and designers who bought your RefactoringUI book and use TailwindCSS in their small projects. They don't need 300+ components, they want to develop them themselves, but do it at your expert level.

You are already meeting the needs of the second part of the market. They trust your expertise and buy your components to create default projects faster. They also buy any of your training materials.

The needs of the richest customers (the third part of the market) are not satisfied. They would like to hire you directly as experts to create unique designs for them.

If you want financial stability, you need to change your business offerings to meet all three parts of your market.

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With the third segment of the market everything is simple: you can sell your expertise directly to them. Let them hire you as experts for a lot of money.

Such an offer will not suit the first and second segments, because you do not have so many experts, and they do not have so much money. So here's my suggestion:

1. Take a neural network
2. Write a big prompt for it, which will contain all your tips from RefactoringUI, knowledge about TailwindCSS and everything new that you have come up with during last years
3. Sell a subscription to this model on your website, advertising it as an "expert in creating UI with TailwindCSS"

This is a very valuable offer for the first two market segments:

• They get the opportunity to create beautiful interfaces with your expertise without having to learn everything you know
• Your neural network is reliable when it comes to usage of TailwindCSS
• The neural network creates exactly what the user requested: components, colors, spaces. It can be used in any project, regardless of the aesthetics of its design, whereas your components from TailwindPlus are already stylized
• They can create websites from scratch as fast as with ready-made components
• Clients do not invest a large amount of money at once, but pay exactly for what they need right now

And it is also beneficial for you:

• You get a steady income: every customer request earns you money
• You meet the needs of all market segments
• Your engineers will now be able to explore new design solutions, increasing your overall competence and improving your prompt. Your improved expertise will allow you to produce new training materials and boost the global design community.

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Thats all I wanted to tell. In any case, good luck with framework development and business.