diff --git a/Podfile b/Podfile
index e5b5d1f3..38d02c77 100644
--- a/Podfile
+++ b/Podfile
@@ -7,11 +7,11 @@ target 'TeadsSampleApp' do
   # Comment the next line if you're not using Swift and don't want to use dynamic frameworks
   use_frameworks!
 
-  pod 'TeadsSDK', '5.5.1'
+  pod 'TeadsSDK', '6.0.0'
 
-  pod 'TeadsSASAdapter', '5.5.1'
-  pod 'TeadsAdMobAdapter', '5.5.1'
-  pod 'TeadsAppLovinAdapter', '5.5.1'
+  pod 'TeadsSASAdapter', '6.0.0'
+  pod 'TeadsAdMobAdapter', '6.0.0'
+  pod 'TeadsAppLovinAdapter', '6.0.0'
   
   pod 'SwiftFormat/CLI'
 end
diff --git a/Podfile.lock b/Podfile.lock
index 74a3ed28..2345f799 100644
--- a/Podfile.lock
+++ b/Podfile.lock
@@ -1,29 +1,29 @@
 PODS:
-  - AppLovinSDK (13.3.1)
-  - Google-Mobile-Ads-SDK (12.7.0):
+  - AppLovinSDK (13.5.0)
+  - Google-Mobile-Ads-SDK (12.12.0):
     - GoogleUserMessagingPlatform (>= 1.1)
-  - GoogleUserMessagingPlatform (3.0.0)
+  - GoogleUserMessagingPlatform (3.1.0)
   - Smart-Display-SDK (7.24.2)
   - SwiftFormat/CLI (0.56.4)
-  - TeadsAdMobAdapter (5.5.1):
+  - TeadsAdMobAdapter (6.0.0):
     - Google-Mobile-Ads-SDK (>= 12.2.0)
-    - TeadsSDK (= 5.5.1)
-  - TeadsAppLovinAdapter (5.5.1):
+    - TeadsSDK (= 6.0.0)
+  - TeadsAppLovinAdapter (6.0.0):
     - AppLovinSDK (>= 11.5.1)
-    - TeadsSDK (= 5.5.1)
-  - TeadsSASAdapter (5.5.1):
+    - TeadsSDK (= 6.0.0)
+  - TeadsSASAdapter (6.0.0):
     - Smart-Display-SDK (>= 7.6.2)
-    - TeadsSDK (= 5.5.1)
-  - TeadsSDK (5.5.1):
-    - TeadsSDK/Core (= 5.5.1)
-  - TeadsSDK/Core (5.5.1)
+    - TeadsSDK (= 6.0.0)
+  - TeadsSDK (6.0.0):
+    - TeadsSDK/Core (= 6.0.0)
+  - TeadsSDK/Core (6.0.0)
 
 DEPENDENCIES:
   - SwiftFormat/CLI
-  - TeadsAdMobAdapter (= 5.5.1)
-  - TeadsAppLovinAdapter (= 5.5.1)
-  - TeadsSASAdapter (= 5.5.1)
-  - TeadsSDK (= 5.5.1)
+  - TeadsAdMobAdapter (= 6.0.0)
+  - TeadsAppLovinAdapter (= 6.0.0)
+  - TeadsSASAdapter (= 6.0.0)
+  - TeadsSDK (= 6.0.0)
 
 SPEC REPOS:
   trunk:
@@ -38,16 +38,16 @@ SPEC REPOS:
     - TeadsSDK
 
 SPEC CHECKSUMS:
-  AppLovinSDK: 5075837afdee4fb429121799b8cbcc5918ef3a23
-  Google-Mobile-Ads-SDK: 90a3936b11fcb1a9a69b2a33fb608e793666ce73
-  GoogleUserMessagingPlatform: f8d0cdad3ca835406755d0a69aa634f00e76d576
+  AppLovinSDK: bf8974163120910e6b902e9610e7c5a2c0f577b6
+  Google-Mobile-Ads-SDK: 4dde70a8c18d96b14f9548759b8cec6ecb0bc3e6
+  GoogleUserMessagingPlatform: befe603da6501006420c206222acd449bba45a9c
   Smart-Display-SDK: e2c9c881236a0a9f0f6e99e2a2410ca74d9bb41a
   SwiftFormat: 40d72dd2f67aa4d8ed5deb5e30011067c986f9cb
-  TeadsAdMobAdapter: b8d300374bac7c6e23115ae6ddb492cefa2d4be4
-  TeadsAppLovinAdapter: 1548d97367cd4d0c3ae691a082a082a8d534542d
-  TeadsSASAdapter: 540464b2b592ef6c8770e734511e6341ee464f32
-  TeadsSDK: 35d63fcaf798494f84fc61c19a56e4bc0c86a66e
+  TeadsAdMobAdapter: 217491fb7645382dcb7722bb52f47d8eddcb8115
+  TeadsAppLovinAdapter: c365029a91c7d16a8b9fafa220dd1819073f117b
+  TeadsSASAdapter: 60b3e09e1c0ca24faea08cda75f788c1d4f66eed
+  TeadsSDK: 3f3f102735c45aa127becc84017d85060dae67e5
 
-PODFILE CHECKSUM: 2a1c753588923a4acdf293c9321c923d3e8a3a54
+PODFILE CHECKSUM: b1e6f42268f24ac51b54ad1b2bbd8454ea14611d
 
 COCOAPODS: 1.16.2
diff --git a/TeadsSampleApp.xcodeproj/project.pbxproj b/TeadsSampleApp.xcodeproj/project.pbxproj
index 21dd16ad..4df0c71d 100644
--- a/TeadsSampleApp.xcodeproj/project.pbxproj
+++ b/TeadsSampleApp.xcodeproj/project.pbxproj
@@ -8,6 +8,7 @@
 
 /* Begin PBXBuildFile section */
 		28AED0FC9C839CB0F08FB2ED /* Pods_TeadsSampleApp.framework in Frameworks */ = {isa = PBXBuildFile; fileRef = 25FE69E124DD7520D4468526 /* Pods_TeadsSampleApp.framework */; };
+		3C4D052A2EB8AD280050513C /* CustomNativeAdView.swift in Sources */ = {isa = PBXBuildFile; fileRef = 3C4D05292EB8AD280050513C /* CustomNativeAdView.swift */; };
 		4079F243252CBE7F00B0AC31 /* ColorExtension.swift in Sources */ = {isa = PBXBuildFile; fileRef = 4079F242252CBE7F00B0AC31 /* ColorExtension.swift */; };
 		4079F253252CC1EF00B0AC31 /* RootViewController.swift in Sources */ = {isa = PBXBuildFile; fileRef = 4079F252252CC1EF00B0AC31 /* RootViewController.swift */; };
 		408A2D49253D995200CCFF44 /* RootButtonCollectionViewCell.swift in Sources */ = {isa = PBXBuildFile; fileRef = 408A2D46253D995200CCFF44 /* RootButtonCollectionViewCell.swift */; };
@@ -71,6 +72,7 @@
 
 /* Begin PBXFileReference section */
 		25FE69E124DD7520D4468526 /* Pods_TeadsSampleApp.framework */ = {isa = PBXFileReference; explicitFileType = wrapper.framework; includeInIndex = 0; path = Pods_TeadsSampleApp.framework; sourceTree = BUILT_PRODUCTS_DIR; };
+		3C4D05292EB8AD280050513C /* CustomNativeAdView.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = CustomNativeAdView.swift; sourceTree = "<group>"; };
 		40077B422534AABF00D53197 /* InReadDirectCollectionViewController.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = InReadDirectCollectionViewController.swift; sourceTree = "<group>"; };
 		4079F242252CBE7F00B0AC31 /* ColorExtension.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = ColorExtension.swift; sourceTree = "<group>"; };
 		4079F252252CC1EF00B0AC31 /* RootViewController.swift */ = {isa = PBXFileReference; lastKnownFileType = sourcecode.swift; path = RootViewController.swift; sourceTree = "<group>"; };
@@ -384,6 +386,7 @@
 		B5555A4B1F7CEF1C007406D4 /* Cells */ = {
 			isa = PBXGroup;
 			children = (
+				3C4D05292EB8AD280050513C /* CustomNativeAdView.swift */,
 				E9984EF726B2D46F000D42D3 /* AdmobNativeAdTableViewCell.swift */,
 				E9984EF526B2D46F000D42D3 /* FakeArticleNativeTableViewCell.swift */,
 				E9984EF626B2D46F000D42D3 /* NativeTableViewCell.swift */,
@@ -795,6 +798,7 @@
 				4079F243252CBE7F00B0AC31 /* ColorExtension.swift in Sources */,
 				E96C1F9A27E4902D00151530 /* UIView-extension.swift in Sources */,
 				E9B7170627C7965900FB7DCB /* InReadAppLovinScrollViewController.swift in Sources */,
+				3C4D052A2EB8AD280050513C /* CustomNativeAdView.swift in Sources */,
 				B5966D1F269D9982005CA2FF /* InReadAdmobWebViewController.swift in Sources */,
 				E9984EED26AF3CCC000D42D3 /* NativeAdmobTableViewController.swift in Sources */,
 			);
diff --git a/TeadsSampleApp/Cells/CustomNativeAdView.swift b/TeadsSampleApp/Cells/CustomNativeAdView.swift
new file mode 100644
index 00000000..d5004b15
--- /dev/null
+++ b/TeadsSampleApp/Cells/CustomNativeAdView.swift
@@ -0,0 +1,223 @@
+//
+//  CustomNativeAdView.swift
+//  demo
+//
+//  Created by Assistant on 13/08/2025.
+//
+
+import TeadsSDK
+import UIKit
+
+/// Factory for creating customized TeadsNativeAdView instances
+@available(iOS 13.0, *)
+class CustomNativeAdView {
+    static func create() -> TeadsNativeAdView {
+        let nativeAdView = TeadsNativeAdView(frame: .zero)
+        setupCustomLayout(for: nativeAdView)
+        return nativeAdView
+    }
+
+    private static func setupCustomLayout(for adView: TeadsNativeAdView) {
+//        adView.translatesAutoresizingMaskIntoConstraints = false
+        adView.backgroundColor = .systemBackground
+        adView.layer.cornerRadius = 12
+        adView.layer.borderWidth = 1
+        adView.layer.borderColor = UIColor.systemGray4.cgColor
+
+        // Add shadow
+        adView.layer.shadowColor = UIColor.black.cgColor
+        adView.layer.shadowOpacity = 0.1
+        adView.layer.shadowOffset = CGSize(width: 0, height: 2)
+        adView.layer.shadowRadius = 4
+
+        // Create and configure UI components
+        let containerStackView = createContainerStack()
+        let headerStackView = createHeaderStack()
+        let contentStackView = createContentStack()
+
+        // Create native ad components
+        let titleLabel = createTitleLabel()
+        let contentLabel = createContentLabel()
+        let mediaView = createMediaView()
+        let iconImageView = createIconImageView()
+        let advertiserLabel = createAdvertiserLabel()
+        let callToActionButton = createCallToActionButton()
+        let sponsoredLabel = createSponsoredLabel()
+
+        // Connect outlets
+        adView.titleLabel = titleLabel
+        adView.contentLabel = contentLabel
+        adView.mediaView = mediaView
+        adView.iconImageView = iconImageView
+        adView.advertiserLabel = advertiserLabel
+        adView.callToActionButton = callToActionButton
+
+        // Setup hierarchy
+        adView.addSubview(containerStackView)
+
+        // Header with icon and advertiser
+        headerStackView.addArrangedSubview(iconImageView)
+        headerStackView.addArrangedSubview(advertiserLabel)
+        headerStackView.addArrangedSubview(UIView()) // Spacer
+        headerStackView.addArrangedSubview(sponsoredLabel)
+
+        // Content section
+        contentStackView.addArrangedSubview(titleLabel)
+        contentStackView.addArrangedSubview(contentLabel)
+        contentStackView.addArrangedSubview(mediaView)
+        contentStackView.addArrangedSubview(callToActionButton)
+
+        // Main container
+        containerStackView.addArrangedSubview(headerStackView)
+        containerStackView.addArrangedSubview(contentStackView)
+
+        // Setup constraints
+        setupConstraints(
+            containerStackView: containerStackView,
+            iconImageView: iconImageView,
+            mediaView: mediaView,
+            sponsoredLabel: sponsoredLabel,
+            callToActionButton: callToActionButton,
+            adView: adView
+        )
+    }
+
+    // MARK: - Component Factories
+
+    private static func createContainerStack() -> UIStackView {
+        let stack = UIStackView()
+        stack.axis = .vertical
+        stack.spacing = 12
+        stack.distribution = .fill
+        stack.alignment = .fill
+        stack.translatesAutoresizingMaskIntoConstraints = false
+        return stack
+    }
+
+    private static func createHeaderStack() -> UIStackView {
+        let stack = UIStackView()
+        stack.translatesAutoresizingMaskIntoConstraints = false
+        stack.axis = .horizontal
+        stack.spacing = 8
+        stack.alignment = .center
+        stack.distribution = .fill
+        return stack
+    }
+
+    private static func createContentStack() -> UIStackView {
+        let stack = UIStackView()
+        stack.translatesAutoresizingMaskIntoConstraints = false
+        stack.axis = .vertical
+        stack.spacing = 8
+        stack.distribution = .fill
+        stack.alignment = .fill
+        return stack
+    }
+
+    private static func createTitleLabel() -> UILabel {
+        let label = UILabel()
+        label.translatesAutoresizingMaskIntoConstraints = false
+        label.font = UIFont.boldSystemFont(ofSize: 16)
+        label.textColor = .label
+        label.numberOfLines = 2
+        return label
+    }
+
+    private static func createContentLabel() -> UILabel {
+        let label = UILabel()
+        label.translatesAutoresizingMaskIntoConstraints = false
+        label.font = UIFont.systemFont(ofSize: 14)
+        label.textColor = .secondaryLabel
+        label.numberOfLines = 3
+        return label
+    }
+
+    private static func createMediaView() -> TeadsMediaView {
+        let mediaView = TeadsMediaView()
+        mediaView.translatesAutoresizingMaskIntoConstraints = false
+        mediaView.contentMode = .scaleAspectFill
+        mediaView.clipsToBounds = true
+        mediaView.layer.cornerRadius = 8
+        mediaView.backgroundColor = .systemGray5
+        return mediaView
+    }
+
+    private static func createIconImageView() -> UIImageView {
+        let imageView = UIImageView()
+        imageView.translatesAutoresizingMaskIntoConstraints = false
+        imageView.contentMode = .scaleAspectFill
+        imageView.clipsToBounds = true
+        imageView.layer.cornerRadius = 16
+        imageView.backgroundColor = .systemGray4
+        return imageView
+    }
+
+    private static func createAdvertiserLabel() -> UILabel {
+        let label = UILabel()
+        label.translatesAutoresizingMaskIntoConstraints = false
+        label.font = UIFont.systemFont(ofSize: 12, weight: .medium)
+        label.textColor = .tertiaryLabel
+        label.numberOfLines = 1
+        return label
+    }
+
+    private static func createCallToActionButton() -> UIButton {
+        let button = UIButton(type: .system)
+        button.translatesAutoresizingMaskIntoConstraints = false
+        button.titleLabel?.font = UIFont.boldSystemFont(ofSize: 14)
+        button.backgroundColor = .systemBlue
+        button.setTitleColor(.white, for: .normal)
+        button.layer.cornerRadius = 6
+        return button
+    }
+
+    private static func createSponsoredLabel() -> UILabel {
+        let label = UILabel()
+        label.translatesAutoresizingMaskIntoConstraints = false
+        label.text = "Sponsored"
+        label.font = UIFont.systemFont(ofSize: 10)
+        label.textColor = .tertiaryLabel
+        label.backgroundColor = .systemGray6
+        label.textAlignment = .center
+        label.layer.cornerRadius = 4
+        label.clipsToBounds = true
+        return label
+    }
+
+    // MARK: - Constraints
+
+    private static func setupConstraints(
+        containerStackView: UIStackView,
+        iconImageView: UIImageView,
+        mediaView: TeadsMediaView,
+        sponsoredLabel: UILabel,
+        callToActionButton: UIButton,
+        adView: TeadsNativeAdView
+    ) {
+        NSLayoutConstraint.activate([
+            // Container
+            containerStackView.topAnchor.constraint(equalTo: adView.topAnchor, constant: 12),
+            containerStackView.leadingAnchor.constraint(
+                equalTo: adView.leadingAnchor, constant: 12
+            ),
+            containerStackView.trailingAnchor.constraint(
+                equalTo: adView.trailingAnchor, constant: -12
+            ),
+            containerStackView.bottomAnchor.constraint(equalTo: adView.bottomAnchor, constant: -12),
+
+            // Icon
+            iconImageView.widthAnchor.constraint(equalToConstant: 32),
+            iconImageView.heightAnchor.constraint(equalToConstant: 32),
+
+            // Media view
+            mediaView.heightAnchor.constraint(equalToConstant: 160),
+
+            // Sponsored label
+            sponsoredLabel.widthAnchor.constraint(equalToConstant: 70),
+            sponsoredLabel.heightAnchor.constraint(equalToConstant: 18),
+
+            // CTA button
+            callToActionButton.heightAnchor.constraint(equalToConstant: 36),
+        ])
+    }
+}
diff --git a/TeadsSampleApp/Controllers/InRead/Direct/CollectionView/InReadDirectCollectionViewController.swift b/TeadsSampleApp/Controllers/InRead/Direct/CollectionView/InReadDirectCollectionViewController.swift
index 5122dcd1..6c9d425c 100644
--- a/TeadsSampleApp/Controllers/InRead/Direct/CollectionView/InReadDirectCollectionViewController.swift
+++ b/TeadsSampleApp/Controllers/InRead/Direct/CollectionView/InReadDirectCollectionViewController.swift
@@ -12,7 +12,7 @@ import UIKit
 class InReadDirectCollectionViewController: TeadsViewController {
     enum TeadsElement: Equatable {
         case article
-        case ad(_ ad: TeadsInReadAd)
+        case adView(_ adView: UIView)
         case trackerView(_ trackerView: TeadsAdOpportunityTrackerView)
     }
 
@@ -26,7 +26,7 @@ class InReadDirectCollectionViewController: TeadsViewController {
         return trackerViewItemNumber + 1
     }
 
-    var placement: TeadsInReadAdPlacement?
+    var placement: TeadsAdPlacementMedia?
 
     private var elements = [TeadsElement]()
 
@@ -41,11 +41,22 @@ class InReadDirectCollectionViewController: TeadsViewController {
             settings.enableDebug()
         }
 
-        // keep a strong reference to placement instance
-        placement = Teads.createInReadPlacement(pid: Int(pid) ?? 0, settings: placementSettings, delegate: self)
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        // Create placement with unified API
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
+
+        // Load ad with unified API
+        do {
+            if let adView = try placement?.loadAd() {
+                elements.insert(.adView(adView), at: adItemNumber)
+                collectionView.insertItems(at: [IndexPath(item: adItemNumber, section: 0)])
+            }
+        } catch {
+            print("Failed to load ad: \(error)")
+        }
 
         collectionView.register(AdOpportunityTrackerCollectionViewCell.self, forCellWithReuseIdentifier: AdOpportunityTrackerCollectionViewCell.identifier)
     }
@@ -59,17 +70,24 @@ class InReadDirectCollectionViewController: TeadsViewController {
         collectionView.collectionViewLayout.invalidateLayout()
     }
 
-    func closeSlot(ad: TeadsAd) {
-        guard let inReadAd = ad as? TeadsInReadAd else {
-            return
+    func closeSlot(adView: UIView) {
+        elements.removeAll {
+            if case let .adView(view) = $0 {
+                return view == adView
+            }
+            return false
         }
-        elements.removeAll { $0 == .ad(inReadAd) }
         collectionView.reloadData()
     }
 
-    func updateAdSize(ad: TeadsInReadAd) {
-        if let row = elements.firstIndex(of: .ad(ad)) {
-            collectionView.reloadItems(at: [IndexPath(row: row, section: 0)])
+    func updateAdSize(adView: UIView) {
+        if let row = elements.firstIndex(where: {
+            if case let .adView(view) = $0 {
+                return view == adView
+            }
+            return false
+        }) {
+            collectionView.reloadItems(at: [IndexPath(item: row, section: 0)])
             collectionView.collectionViewLayout.invalidateLayout()
         }
     }
@@ -83,11 +101,14 @@ extension InReadDirectCollectionViewController: UICollectionViewDelegate, UIColl
     func collectionView(_ collectionView: UICollectionView, cellForItemAt indexPath: IndexPath) -> UICollectionViewCell {
         if indexPath.item == 0 {
             return collectionView.dequeueReusableCell(withReuseIdentifier: contentCell, for: indexPath)
-        } else if case let .ad(ad) = elements[indexPath.row] {
+        } else if case let .adView(adView) = elements[indexPath.row] {
             let cellAd = collectionView.dequeueReusableCell(withReuseIdentifier: teadsAdCellIndentifier, for: indexPath)
-            let teadsAdView = TeadsInReadAdView(bind: ad)
-            cellAd.contentView.addSubview(teadsAdView)
-            teadsAdView.setupConstraintsToFitSuperView(horizontalMargin: 10)
+            cellAd.contentView.addSubview(adView)
+            adView.translatesAutoresizingMaskIntoConstraints = false
+            adView.topAnchor.constraint(equalTo: cellAd.contentView.topAnchor).isActive = true
+            adView.leadingAnchor.constraint(equalTo: cellAd.contentView.leadingAnchor, constant: 10).isActive = true
+            adView.trailingAnchor.constraint(equalTo: cellAd.contentView.trailingAnchor, constant: -10).isActive = true
+            adView.bottomAnchor.constraint(equalTo: cellAd.contentView.bottomAnchor).isActive = true
             return cellAd
         } else if case let .trackerView(trackerView) = elements[indexPath.row],
                   let cellAd = collectionView.dequeueReusableCell(withReuseIdentifier: AdOpportunityTrackerCollectionViewCell.identifier, for: indexPath) as? AdOpportunityTrackerCollectionViewCell {
@@ -106,10 +127,10 @@ extension InReadDirectCollectionViewController: UICollectionViewDelegate, UIColl
                 return CGSize.zero
             }
             return CGSize(width: collectionView.bounds.width, height: bounds.height)
-        } else if case let .ad(ad) = elements[indexPath.row] {
+        } else if case .adView = elements[indexPath.row] {
+            // Height is managed by the placement through events
             let width = collectionView.frame.width - 20
-            let height = ad.adRatio.calculateHeight(for: width)
-            return .init(width: width, height: height)
+            return .init(width: width, height: 300) // Default height, will be updated via heightUpdated event
         } else if case .trackerView = elements[indexPath.row] {
             return .init(width: 1, height: 0)
         } else {
@@ -118,45 +139,35 @@ extension InReadDirectCollectionViewController: UICollectionViewDelegate, UIColl
     }
 }
 
-extension InReadDirectCollectionViewController: TeadsAdDelegate {
-    func didRecordImpression(ad _: TeadsAd) {}
-
-    func didRecordClick(ad _: TeadsAd) {}
-
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        return self
-    }
-
-    func didCatchError(ad: TeadsAd, error _: Error) {
-        closeSlot(ad: ad)
-    }
-
-    func didClose(ad: TeadsAd) {
-        closeSlot(ad: ad)
-    }
-}
-
-extension InReadDirectCollectionViewController: TeadsInReadAdPlacementDelegate {
-    func didReceiveAd(ad: TeadsInReadAd, adRatio _: TeadsAdRatio) {
-        elements.insert(.ad(ad), at: adItemNumber)
-        let indexPaths = [IndexPath(row: adItemNumber, section: 0)]
-        collectionView.insertItems(at: indexPaths)
-        collectionView.collectionViewLayout.invalidateLayout()
-        ad.delegate = self
-    }
-
-    func didFailToReceiveAd(reason: AdFailReason) {
-        print("didFailToReceiveAd: \(reason.description)")
-    }
-
-    func didUpdateRatio(ad: TeadsInReadAd, adRatio _: TeadsAdRatio) {
-        updateAdSize(ad: ad)
-    }
-
-    func adOpportunityTrackerView(trackerView: TeadsAdOpportunityTrackerView) {
-        elements.insert(.trackerView(trackerView), at: trackerViewItemNumber)
-        let indexPaths = [IndexPath(row: trackerViewItemNumber, section: 0)]
-        collectionView.insertItems(at: indexPaths)
-        collectionView.collectionViewLayout.invalidateLayout()
+extension InReadDirectCollectionViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                // Ad is ready, view should already be added
+                break
+            case .heightUpdated:
+                if let height = data?["height"] as? CGFloat {
+                    // Find and update the ad item height
+                    for (index, element) in elements.enumerated() {
+                        if case .adView = element {
+                            collectionView.reloadItems(at: [IndexPath(item: index, section: 0)])
+                            collectionView.collectionViewLayout.invalidateLayout()
+                            break
+                        }
+                    }
+                }
+            case .failed:
+                print("didFailToReceiveAd: \(String(describing: data?["error"]))")
+            case .complete:
+                if let adView = data?["adView"] as? UIView {
+                    closeSlot(adView: adView)
+                }
+            default:
+                break
+        }
     }
 }
diff --git a/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadDirectPageViewController.swift b/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadDirectPageViewController.swift
index aaa746f0..9f581e76 100644
--- a/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadDirectPageViewController.swift
+++ b/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadDirectPageViewController.swift
@@ -14,7 +14,7 @@ class InReadDirectPageViewController: TeadsViewController {
     @IBOutlet var teadsAdHeightConstraint: NSLayoutConstraint!
     @IBOutlet private var articleLabel: UILabel!
     var articleLabelText: String?
-    weak var placement: TeadsInReadAdPlacement? // strong reference is maintained by InReadPageViewController
+    weak var placement: TeadsAdPlacementMedia? // strong reference is maintained by InReadPageViewController
 
     override func viewDidLoad() {
         super.viewDidLoad()
@@ -27,9 +27,18 @@ class InReadDirectPageViewController: TeadsViewController {
     }
 
     func loadAd() {
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        do {
+            if let adView = try placement?.loadAd() {
+                teadsAdView.addSubview(adView)
+                adView.translatesAutoresizingMaskIntoConstraints = false
+                adView.topAnchor.constraint(equalTo: teadsAdView.topAnchor).isActive = true
+                adView.leadingAnchor.constraint(equalTo: teadsAdView.leadingAnchor).isActive = true
+                adView.trailingAnchor.constraint(equalTo: teadsAdView.trailingAnchor).isActive = true
+                adView.bottomAnchor.constraint(equalTo: teadsAdView.bottomAnchor).isActive = true
+            }
+        } catch {
+            print("Failed to load ad: \(error)")
+        }
     }
 
     func resizeTeadsAd(adRatio: TeadsAdRatio) {
@@ -42,8 +51,4 @@ class InReadDirectPageViewController: TeadsViewController {
     }
 }
 
-extension InReadDirectPageViewController: TeadsAdDelegate {
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        self
-    }
-}
+// TeadsAdDelegate is handled through unified events system
diff --git a/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadPageViewController.swift b/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadPageViewController.swift
index 760ddad3..54fb39c6 100644
--- a/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadPageViewController.swift
+++ b/TeadsSampleApp/Controllers/InRead/Direct/PageView/InReadPageViewController.swift
@@ -16,7 +16,7 @@ class InReadPageViewController: UIPageViewController {
     var currentViewControlelr: UIViewController?
 
     // keep a strong reference to placement instance
-    var placement: TeadsInReadAdPlacement?
+    var placement: TeadsAdPlacementMedia?
 
     override func viewDidLoad() {
         super.viewDidLoad()
@@ -39,7 +39,11 @@ class InReadPageViewController: UIPageViewController {
         let placementSettings = TeadsAdPlacementSettings { settings in
             settings.enableDebug()
         }
-        placement = Teads.createInReadPlacement(pid: Int(pid) ?? 0, settings: placementSettings, delegate: self)
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
     }
 }
 
@@ -63,29 +67,30 @@ extension InReadPageViewController: UIPageViewControllerDataSource {
     }
 }
 
-extension InReadPageViewController: TeadsInReadAdPlacementDelegate {
-    func didReceiveAd(ad: TeadsInReadAd, adRatio: TeadsAdRatio) {
+extension InReadPageViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
         guard let currentViewController = currentViewControlelr as? InReadDirectPageViewController else {
             return
         }
 
-        ad.delegate = currentViewController
-        currentViewController.resizeTeadsAd(adRatio: adRatio)
-        currentViewController.teadsAdView.bind(ad)
-    }
-
-    func didUpdateRatio(ad _: TeadsInReadAd, adRatio: TeadsAdRatio) {
-        guard let currentViewController = currentViewControlelr as? InReadDirectPageViewController else {
-            return
+        switch event {
+            case .ready:
+                if let adRatio = data?["adRatio"] as? TeadsAdRatio {
+                    currentViewController.resizeTeadsAd(adRatio: adRatio)
+                    // Ad view should be handled by the child view controller
+                }
+            case .heightUpdated:
+                if let adRatio = data?["adRatio"] as? TeadsAdRatio {
+                    currentViewController.resizeTeadsAd(adRatio: adRatio)
+                }
+            case .failed:
+                print("didFailToReceiveAd")
+            default:
+                break
         }
-        currentViewController.resizeTeadsAd(adRatio: adRatio)
-    }
-
-    func didFailToReceiveAd(reason _: AdFailReason) {
-        print(#function)
-    }
-
-    func adOpportunityTrackerView(trackerView _: TeadsAdOpportunityTrackerView) {
-        print(#function)
     }
 }
diff --git a/TeadsSampleApp/Controllers/InRead/Direct/ScrollView/InReadDirectScrollViewController.swift b/TeadsSampleApp/Controllers/InRead/Direct/ScrollView/InReadDirectScrollViewController.swift
index 471c5b14..dd2dc3a9 100644
--- a/TeadsSampleApp/Controllers/InRead/Direct/ScrollView/InReadDirectScrollViewController.swift
+++ b/TeadsSampleApp/Controllers/InRead/Direct/ScrollView/InReadDirectScrollViewController.swift
@@ -14,7 +14,7 @@ class InReadDirectScrollViewController: TeadsViewController {
     @IBOutlet var teadsAdView: TeadsInReadAdView!
     @IBOutlet var teadsAdHeightConstraint: NSLayoutConstraint!
     var adRatio: TeadsAdRatio?
-    var placement: TeadsInReadAdPlacement?
+    var placement: TeadsAdPlacementMedia?
 
     override func viewDidLoad() {
         super.viewDidLoad()
@@ -22,11 +22,27 @@ class InReadDirectScrollViewController: TeadsViewController {
             settings.enableDebug()
         }
 
-        // keep a strong reference to placement instance
-        placement = Teads.createInReadPlacement(pid: Int(pid) ?? 0, settings: pSettings, delegate: self)
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        // Create placement with unified API
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
+
+        // Load ad with unified API
+        do {
+            if let adView = try placement?.loadAd() {
+                teadsAdView.addSubview(adView)
+                adView.translatesAutoresizingMaskIntoConstraints = false
+                adView.topAnchor.constraint(equalTo: teadsAdView.topAnchor).isActive = true
+                adView.leadingAnchor.constraint(equalTo: teadsAdView.leadingAnchor).isActive = true
+                adView.trailingAnchor.constraint(equalTo: teadsAdView.trailingAnchor).isActive = true
+                adView.bottomAnchor.constraint(equalTo: teadsAdView.bottomAnchor).isActive = true
+            }
+        } catch {
+            print("Failed to load ad: \(error)")
+            closeAd()
+        }
         // We use an observer to know when a rotation happened, to resize the ad
         // You can use whatever way you want to do so
         NotificationCenter.default.addObserver(self, selector: #selector(rotationDetected), name: UIDevice.orientationDidChangeNotification, object: nil)
@@ -54,44 +70,31 @@ class InReadDirectScrollViewController: TeadsViewController {
     }
 }
 
-extension InReadDirectScrollViewController: TeadsInReadAdPlacementDelegate {
-    func adOpportunityTrackerView(trackerView: TeadsAdOpportunityTrackerView) {
-        teadsAdView.addSubview(trackerView)
-    }
-
-    func didReceiveAd(ad: TeadsInReadAd, adRatio: TeadsAdRatio) {
-        teadsAdView.bind(ad)
-        ad.delegate = self
-        resizeTeadsAd(adRatio: adRatio)
-    }
-
-    func didFailToReceiveAd(reason _: AdFailReason) {
-        closeAd()
-    }
-
-    func didUpdateRatio(ad _: TeadsInReadAd, adRatio: TeadsAdRatio) {
-        resizeTeadsAd(adRatio: adRatio)
+extension InReadDirectScrollViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                if let adRatioValue = data?["adRatio"] as? TeadsAdRatio {
+                    resizeTeadsAd(adRatio: adRatioValue)
+                }
+            case .heightUpdated:
+                if let height = data?["height"] as? CGFloat {
+                    teadsAdHeightConstraint.constant = height
+                } else if let adRatioValue = data?["adRatio"] as? TeadsAdRatio {
+                    resizeTeadsAd(adRatio: adRatioValue)
+                }
+            case .failed:
+                closeAd()
+            case .complete:
+                closeAd()
+            default:
+                break
+        }
     }
 }
 
-extension InReadDirectScrollViewController: TeadsAdDelegate {
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        return self
-    }
-
-    func didCatchError(ad _: TeadsAd, error _: Error) {
-        closeAd()
-    }
-
-    func didClose(ad _: TeadsAd) {
-        closeAd()
-    }
-
-    func didRecordImpression(ad _: TeadsAd) {}
-
-    func didRecordClick(ad _: TeadsAd) {}
-
-    func didExpandedToFullscreen(ad _: TeadsAd) {}
-
-    func didCollapsedFromFullscreen(ad _: TeadsAd) {}
-}
+// TeadsAdDelegate is handled through unified events system
diff --git a/TeadsSampleApp/Controllers/InRead/Direct/TableView/InReadDirectTableViewController.swift b/TeadsSampleApp/Controllers/InRead/Direct/TableView/InReadDirectTableViewController.swift
index 09148b22..cf14b7d6 100644
--- a/TeadsSampleApp/Controllers/InRead/Direct/TableView/InReadDirectTableViewController.swift
+++ b/TeadsSampleApp/Controllers/InRead/Direct/TableView/InReadDirectTableViewController.swift
@@ -19,11 +19,11 @@ class InReadDirectTableViewController: TeadsViewController {
     static let incrementPosition = 3
     var adRequestedIndices = Set<Int>()
 
-    var placement: TeadsInReadAdPlacement?
+    var placement: TeadsAdPlacementMedia?
 
     enum TeadsElement: Equatable {
         case article
-        case ad(_ ad: TeadsInReadAd)
+        case adView(_ adView: UIView)
         case trackerView(_ trackerView: TeadsAdOpportunityTrackerView)
     }
 
@@ -58,16 +58,22 @@ class InReadDirectTableViewController: TeadsViewController {
             settings.enableDebug()
         }
 
-        // keep a strong reference to placement instance
-        placement = Teads.createInReadPlacement(pid: Int(pid) ?? 0, settings: placementSettings, delegate: self)
+        // Create placement with unified API
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
         tableView.register(AdOpportunityTrackerTableViewCell.self, forCellReuseIdentifier: AdOpportunityTrackerTableViewCell.identifier)
     }
 
-    func closeSlot(ad: TeadsAd) {
-        guard let inReadAd = ad as? TeadsInReadAd else {
-            return
+    func closeSlot(adView: UIView) {
+        elements.removeAll {
+            if case let .adView(view) = $0 {
+                return view == adView
+            }
+            return false
         }
-        elements.removeAll { $0 == .ad(inReadAd) }
         tableView.reloadData()
     }
 }
@@ -80,20 +86,30 @@ extension InReadDirectTableViewController: UITableViewDelegate, UITableViewDataS
     func tableView(_: UITableView, willDisplay _: UITableViewCell, forRowAt indexPath: IndexPath) {
         if indexPath.row % InReadDirectTableViewController.incrementPosition == 0, elements[indexPath.row] == .article, !adRequestedIndices.contains(indexPath.row) {
             adRequestedIndices.insert(indexPath.row)
-            placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-                settings.pageUrl("https://www.teads.com")
-            })
+            do {
+                if let adView = try placement?.loadAd() {
+                    let adRowIndex = adRowNumber(requestIdentifier: nil)
+                    elements.insert(.adView(adView), at: adRowIndex)
+                    let indexPaths = [IndexPath(row: adRowIndex, section: 0)]
+                    tableView.insertRows(at: indexPaths, with: .automatic)
+                }
+            } catch {
+                print("Failed to load ad: \(error)")
+            }
         }
     }
 
     func tableView(_ tableView: UITableView, cellForRowAt indexPath: IndexPath) -> UITableViewCell {
         if indexPath.row == 0 {
             return tableView.dequeueReusableCell(withIdentifier: contentCell, for: indexPath)
-        } else if case let .ad(ad) = elements[indexPath.row] {
+        } else if case let .adView(adView) = elements[indexPath.row] {
             let cellAd = tableView.dequeueReusableCell(withIdentifier: teadsAdCellIndentifier, for: indexPath)
-            let teadsAdView = TeadsInReadAdView(bind: ad)
-            cellAd.contentView.addSubview(teadsAdView)
-            teadsAdView.setupConstraintsToFitSuperView(horizontalMargin: 10)
+            cellAd.contentView.addSubview(adView)
+            adView.translatesAutoresizingMaskIntoConstraints = false
+            adView.topAnchor.constraint(equalTo: cellAd.contentView.topAnchor).isActive = true
+            adView.leadingAnchor.constraint(equalTo: cellAd.contentView.leadingAnchor, constant: 10).isActive = true
+            adView.trailingAnchor.constraint(equalTo: cellAd.contentView.trailingAnchor, constant: -10).isActive = true
+            adView.bottomAnchor.constraint(equalTo: cellAd.contentView.bottomAnchor).isActive = true
             return cellAd
         } else if case let .trackerView(trackerView) = elements[indexPath.row],
                   let cellAd = tableView.dequeueReusableCell(withIdentifier: AdOpportunityTrackerTableViewCell.identifier, for: indexPath) as? AdOpportunityTrackerTableViewCell {
@@ -105,9 +121,10 @@ extension InReadDirectTableViewController: UITableViewDelegate, UITableViewDataS
         }
     }
 
-    func tableView(_ tableView: UITableView, heightForRowAt indexPath: IndexPath) -> CGFloat {
-        if case let .ad(ad) = elements[indexPath.row] {
-            return ad.adRatio.calculateHeight(for: tableView.frame.width - 20)
+    func tableView(_: UITableView, heightForRowAt indexPath: IndexPath) -> CGFloat {
+        if case .adView = elements[indexPath.row] {
+            // Height is managed by the placement through events
+            return 300 // Default height, will be updated via heightUpdated event
         } else if case .trackerView = elements[indexPath.row] {
             return 0
         }
@@ -115,52 +132,35 @@ extension InReadDirectTableViewController: UITableViewDelegate, UITableViewDataS
     }
 }
 
-extension InReadDirectTableViewController: TeadsInReadAdPlacementDelegate {
-    func didReceiveAd(ad: TeadsInReadAd, adRatio _: TeadsAdRatio) {
-        let adRowIndex = adRowNumber(requestIdentifier: ad.requestIdentifier)
-
-        elements.insert(.ad(ad), at: adRowIndex)
-        ad.delegate = self
-        let indexPaths = [IndexPath(row: adRowIndex, section: 0)]
-        tableView.insertRows(at: indexPaths, with: .automatic)
-    }
-
-    func didFailToReceiveAd(reason: AdFailReason) {
-        print("didFailToReceiveAd: \(reason.description)")
-    }
-
-    func didUpdateRatio(ad: TeadsInReadAd, adRatio _: TeadsAdRatio) {
-        if let row = elements.firstIndex(of: .ad(ad)) {
-            tableView.reloadRows(at: [IndexPath(row: row, section: 0)], with: .automatic)
+extension InReadDirectTableViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                // Ad is ready, view should already be added in willDisplay
+                break
+            case .heightUpdated:
+                if let height = data?["height"] as? CGFloat {
+                    // Find and update the ad row height
+                    for (index, element) in elements.enumerated() {
+                        if case .adView = element {
+                            tableView.reloadRows(at: [IndexPath(row: index, section: 0)], with: .none)
+                            break
+                        }
+                    }
+                }
+            case .failed:
+                print("didFailToReceiveAd: \(String(describing: data?["error"]))")
+            default:
+                break
         }
     }
-
-    func adOpportunityTrackerView(trackerView: TeadsAdOpportunityTrackerView) {
-        let trackerRowIndex = trackerViewRowNumber(requestIdentifier: trackerView.requestIdentifier)
-        elements.insert(.trackerView(trackerView), at: trackerRowIndex)
-
-        let indexPaths = [IndexPath(row: trackerRowIndex, section: 0)]
-        tableView.insertRows(at: indexPaths, with: .automatic)
-    }
 }
 
-extension InReadDirectTableViewController: TeadsAdDelegate {
-    func didRecordImpression(ad _: TeadsAd) {}
-
-    func didRecordClick(ad _: TeadsAd) {}
-
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        return self
-    }
-
-    func didCatchError(ad: TeadsAd, error _: Error) {
-        closeSlot(ad: ad)
-    }
-
-    func didClose(ad: TeadsAd) {
-        closeSlot(ad: ad)
-    }
-}
+// TeadsAdDelegate is handled through unified events system
 
 extension UIView {
     func setupConstraintsToFitSuperView(horizontalMargin: CGFloat = 0) {
diff --git a/TeadsSampleApp/Controllers/InRead/Direct/WebView/InReadDirectWebViewController.swift b/TeadsSampleApp/Controllers/InRead/Direct/WebView/InReadDirectWebViewController.swift
index 1cdda0e2..963e975b 100644
--- a/TeadsSampleApp/Controllers/InRead/Direct/WebView/InReadDirectWebViewController.swift
+++ b/TeadsSampleApp/Controllers/InRead/Direct/WebView/InReadDirectWebViewController.swift
@@ -14,7 +14,7 @@ class InReadDirectWebViewController: TeadsViewController, WKNavigationDelegate {
     @IBOutlet var webView: WKWebView!
     var webViewHelper: TeadsWebViewHelper?
 
-    var placement: TeadsInReadAdPlacement?
+    var placement: TeadsAdPlacementMedia?
 
     override func viewDidLoad() {
         super.viewDidLoad()
@@ -37,63 +37,44 @@ class InReadDirectWebViewController: TeadsViewController, WKNavigationDelegate {
             // settings.enableDebug()
         }
 
-        // keep a strong reference to placement instance
-        placement = Teads.createInReadPlacement(pid: Int(pid) ?? 0, settings: pSettings, delegate: self)
+        // Create placement with unified API
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
     }
 }
 
-extension InReadDirectWebViewController: TeadsInReadAdPlacementDelegate {
-    func didUpdateRatio(ad _: TeadsInReadAd, adRatio: TeadsAdRatio) {
-        // update slot with the right ratio
-        webViewHelper?.updateSlot(adRatio: adRatio)
-        print("didUpdateRatio")
-    }
-
-    func didReceiveAd(ad: TeadsInReadAd, adRatio: TeadsAdRatio) {
-        // open the slot
-        webViewHelper?.openSlot(ad: ad, adRatio: adRatio)
-        print("didReceiveAd")
-        ad.playbackDelegate = self
-        ad.delegate = self
-    }
-
-    func didFailToReceiveAd(reason: AdFailReason) {
-        print("didFailToReceiveAd \(reason.localizedDescription)")
-    }
-
-    func adOpportunityTrackerView(trackerView: TeadsAdOpportunityTrackerView) {
-        webViewHelper?.setAdOpportunityTrackerView(trackerView)
-    }
-}
-
-extension InReadDirectWebViewController: TeadsAdDelegate {
-    func didClose(ad _: TeadsAd) {
-        webViewHelper?.closeSlot()
-    }
-
-    func didRecordImpression(ad _: TeadsAd) {}
-
-    func didRecordClick(ad _: TeadsAd) {}
-
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        print("willPresentModalView")
-        return self
-    }
-
-    func didCatchError(ad _: TeadsAd, error: Error) {
-        print("didCatchError \(error.localizedDescription)")
+extension InReadDirectWebViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                if let adRatio = data?["adRatio"] as? TeadsAdRatio {
+                    // For WebView integration, we need to get the ad and adRatio
+                    // Note: WebView helper may need special handling with the new API
+                    print("didReceiveAd - ready event")
+                }
+            case .heightUpdated:
+                if let adRatio = data?["adRatio"] as? TeadsAdRatio {
+                    webViewHelper?.updateSlot(adRatio: adRatio)
+                    print("didUpdateRatio")
+                }
+            case .failed:
+                if let error = data?["error"] {
+                    print("didFailToReceiveAd \(error)")
+                }
+            default:
+                break
+        }
     }
 }
 
-extension InReadDirectWebViewController: TeadsPlaybackDelegate {
-    func adStartPlayingAudio(_: TeadsAd) {
-        print("adStartPlayingAudio")
-    }
-
-    func adStopPlayingAudio(_: TeadsAd) {
-        print("adStopPlayingAudio")
-    }
-}
+// TeadsAdDelegate is handled through unified events system
 
 extension InReadDirectWebViewController: TeadsWebViewHelperDelegate {
     func webViewHelperSlotStartToShow() {
@@ -106,9 +87,15 @@ extension InReadDirectWebViewController: TeadsWebViewHelperDelegate {
 
     func webViewHelperSlotFoundSuccessfully() {
         print("webViewHelperSlotFoundSuccessfully")
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        do {
+            if let adView = try placement?.loadAd() {
+                // For WebView, the ad needs special handling through webViewHelper
+                // The helper may need to be updated to work with the new API
+                print("Ad loaded successfully")
+            }
+        } catch {
+            print("Failed to load ad: \(error)")
+        }
     }
 
     func webViewHelperSlotNotFound() {
diff --git a/TeadsSampleApp/Controllers/Native/Direct/CollectionView/NativeDirectCollectionViewController.swift b/TeadsSampleApp/Controllers/Native/Direct/CollectionView/NativeDirectCollectionViewController.swift
index 9b2efada..e8a2a9e8 100644
--- a/TeadsSampleApp/Controllers/Native/Direct/CollectionView/NativeDirectCollectionViewController.swift
+++ b/TeadsSampleApp/Controllers/Native/Direct/CollectionView/NativeDirectCollectionViewController.swift
@@ -16,9 +16,9 @@ class NativeDirectCollectionViewController: TeadsViewController {
     let teadsAdCellIndentifier = "NativeAdCollectionViewCell"
     let fakeArticleCell = "fakeArticleCell"
     let adItemNumber = 3
-    var placement: TeadsNativeAdPlacement?
+    var placement: TeadsAdPlacementMedia?
 
-    private var elements = [TeadsNativeAd?]()
+    private var elements: [Any?] = [] // Changed to Any? to accommodate different ad types
 
     override func viewDidLoad() {
         super.viewDidLoad()
@@ -31,12 +31,21 @@ class NativeDirectCollectionViewController: TeadsViewController {
             settings.enableDebug()
         }
 
-        // keep a strong reference to placement instance
-        placement = Teads.createNativePlacement(pid: Int(pid) ?? 0, settings: placementSettings, delegate: self)
-
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        // Create placement with unified API
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
+
+        // Load ad with unified API
+        do {
+            if let adView = try placement?.loadAd() {
+                // For native ads, we may need to extract the native ad object differently
+            }
+        } catch {
+            print("Failed to load ad: \(error)")
+        }
     }
 }
 
@@ -51,11 +60,20 @@ extension NativeDirectCollectionViewController: UICollectionViewDelegate, UIColl
             cell.contentView.translatesAutoresizingMaskIntoConstraints = false
             cell.contentView.widthAnchor.constraint(equalToConstant: collectionView.bounds.width).isActive = true
             return cell
-        } else if let ad = elements[indexPath.item] {
+        } else if let nativeAd = elements[indexPath.item] as? TeadsNativeAd {
             guard let cell = collectionView.dequeueReusableCell(withReuseIdentifier: teadsAdCellIndentifier, for: indexPath) as? NativeAdCollectionViewCell else {
                 return UICollectionViewCell()
             }
-            cell.adView.bind(ad)
+            cell.adView.bind(nativeAd)
+            return cell
+        } else if let adView = elements[indexPath.item] as? UIView {
+            let cell = collectionView.dequeueReusableCell(withReuseIdentifier: teadsAdCellIndentifier, for: indexPath)
+            cell.contentView.addSubview(adView)
+            adView.translatesAutoresizingMaskIntoConstraints = false
+            adView.topAnchor.constraint(equalTo: cell.contentView.topAnchor).isActive = true
+            adView.leadingAnchor.constraint(equalTo: cell.contentView.leadingAnchor).isActive = true
+            adView.trailingAnchor.constraint(equalTo: cell.contentView.trailingAnchor).isActive = true
+            adView.bottomAnchor.constraint(equalTo: cell.contentView.bottomAnchor).isActive = true
             return cell
         } else {
             guard let cell = collectionView.dequeueReusableCell(withReuseIdentifier: fakeArticleCell, for: indexPath) as? FakeArticleNativeCollectionViewCell else {
@@ -70,48 +88,40 @@ extension NativeDirectCollectionViewController: UICollectionViewDelegate, UIColl
         return CGSize(width: collectionView.bounds.width, height: 250)
     }
 
-    func closeSlot(ad: TeadsAd) {
-        elements.removeAll { $0 == ad }
+    func closeSlot(ad: Any) {
+        elements.removeAll {
+            if let element = $0, let elementAsEquatable = element as? AnyHashable, let adAsEquatable = ad as? AnyHashable {
+                return elementAsEquatable == adAsEquatable
+            }
+            return false
+        }
         collectionView.reloadData()
     }
 }
 
-extension NativeDirectCollectionViewController: TeadsAdDelegate {
-    func didRecordImpression(ad _: TeadsAd) {
-        // you may want to use this callback for your own analytics
-    }
-
-    func didRecordClick(ad _: TeadsAd) {
-        // you may want to use this callback for your own analytics
-    }
-
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        return self
-    }
-
-    func didCatchError(ad: TeadsAd, error _: Error) {
-        closeSlot(ad: ad)
-    }
-
-    func didClose(ad: TeadsAd) {
-        closeSlot(ad: ad)
-    }
-}
-
-extension NativeDirectCollectionViewController: TeadsNativeAdPlacementDelegate {
-    func didReceiveAd(ad: TeadsNativeAd) {
-        elements.insert(ad, at: adItemNumber)
-        let indexPaths = [IndexPath(item: adItemNumber, section: 0)]
-        collectionView.insertItems(at: indexPaths)
-        collectionView.reloadData()
-        ad.delegate = self
-    }
-
-    func didFailToReceiveAd(reason: AdFailReason) {
-        print("didFailToReceiveAd: \(reason.description)")
-    }
-
-    func adOpportunityTrackerView(trackerView _: TeadsAdOpportunityTrackerView) {
-        // not relevant in collectionView integration
+extension NativeDirectCollectionViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                // For native ads, the ad object may be in the data dictionary
+                if let nativeAd = data?["nativeAd"] as? TeadsNativeAd {
+                    elements.insert(nativeAd, at: adItemNumber)
+                    let indexPaths = [IndexPath(item: adItemNumber, section: 0)]
+                    collectionView.insertItems(at: indexPaths)
+                    collectionView.reloadData()
+                } else if let adView = data?["adView"] as? UIView {
+                    elements.insert(adView, at: adItemNumber)
+                    let indexPaths = [IndexPath(item: adItemNumber, section: 0)]
+                    collectionView.insertItems(at: indexPaths)
+                }
+            case .failed:
+                print("didFailToReceiveAd: \(String(describing: data?["error"]))")
+            default:
+                break
+        }
     }
 }
diff --git a/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeDirectTableViewController.swift b/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeDirectTableViewController.swift
index 4d858146..41d688ef 100644
--- a/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeDirectTableViewController.swift
+++ b/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeDirectTableViewController.swift
@@ -9,6 +9,7 @@
 import TeadsSDK
 import UIKit
 
+@available(iOS 13.0, *)
 class NativeDirectTableViewController: TeadsViewController {
     @IBOutlet var tableView: UITableView!
 
@@ -18,10 +19,11 @@ class NativeDirectTableViewController: TeadsViewController {
     let adRowNumber = 3
     var adRatio: TeadsAdRatio?
     var teadsAdIsLoaded = false
-    var placement: TeadsNativeAdPlacement?
+    var placement: TeadsAdPlacementMediaNative?
+    private var nativeAdView: TeadsNativeAdView?
     var tableViewAdCellWidth: CGFloat!
 
-    private var elements = [TeadsNativeAd?]()
+    private var elements: [Any?] = []
 
     override func viewDidLoad() {
         super.viewDidLoad()
@@ -30,16 +32,40 @@ class NativeDirectTableViewController: TeadsViewController {
             elements.append(nil)
         }
 
-        let placementSettings = TeadsAdPlacementSettings { settings in
-            settings.enableDebug()
+        // Create custom native ad view
+        nativeAdView = createCustomNativeAdView()
+
+        // Create configuration
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+
+        // Create placement
+        placement = TeadsAdPlacementMediaNative(config, delegate: self)
+
+        // Load and bind the ad
+        do {
+            if let binder = try placement?.loadAd(), let nativeAdView = nativeAdView {
+                binder(nativeAdView)
+            }
+        } catch {
+            print("Failed to load native ad: \(error)")
         }
+    }
+
+    @available(iOS 13.0, *)
+    private func createCustomNativeAdView() -> TeadsNativeAdView {
+        // Create your custom native ad view
+        let adView = TeadsNativeAdView(frame: .zero)
 
-        // keep a strong reference to placement instance
-        placement = Teads.createNativePlacement(pid: Int(pid) ?? 0, settings: placementSettings, delegate: self)
+        adView.backgroundColor = .systemBackground
+        adView.layer.cornerRadius = 12
+        adView.layer.shadowColor = UIColor.black.cgColor
+        adView.layer.shadowOpacity = 0.1
+        adView.layer.shadowRadius = 8
 
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        return adView
     }
 
     override func viewDidLayoutSubviews() {
@@ -47,8 +73,13 @@ class NativeDirectTableViewController: TeadsViewController {
         tableViewAdCellWidth = tableView.frame.width - 20
     }
 
-    func closeSlot(ad: TeadsAd) {
-        elements.removeAll { $0 == ad }
+    func closeSlot(ad: Any) {
+        elements.removeAll {
+            if let element = $0, let elementAsEquatable = element as? AnyHashable, let adAsEquatable = ad as? AnyHashable {
+                return elementAsEquatable == adAsEquatable
+            }
+            return false
+        }
         tableView.reloadData()
     }
 
@@ -57,6 +88,7 @@ class NativeDirectTableViewController: TeadsViewController {
     }
 }
 
+@available(iOS 13.0, *)
 extension NativeDirectTableViewController: UITableViewDelegate, UITableViewDataSource {
     func tableView(_: UITableView, numberOfRowsInSection _: Int) -> Int {
         return elements.count
@@ -66,11 +98,22 @@ extension NativeDirectTableViewController: UITableViewDelegate, UITableViewDataS
         if indexPath.row == 0 {
             let cell = tableView.dequeueReusableCell(withIdentifier: headerCell, for: indexPath)
             return cell
-        } else if let ad = elements[indexPath.row] {
+        } else if elements[indexPath.row] != nil && elements[indexPath.row] is String, let nativeAdView = nativeAdView {
             guard let cell = tableView.dequeueReusableCell(withIdentifier: teadsAdCellIndentifier, for: indexPath) as? NativeAdTableViewCell else {
                 return UITableViewCell()
             }
-            cell.adView.bind(ad)
+            // The native ad view is already bound, just ensure it's in the cell
+            if nativeAdView.superview != cell.contentView {
+                // Remove from any previous parent
+                nativeAdView.removeFromSuperview()
+                // Add to cell
+                cell.contentView.addSubview(nativeAdView)
+                nativeAdView.translatesAutoresizingMaskIntoConstraints = false
+                nativeAdView.topAnchor.constraint(equalTo: cell.contentView.topAnchor).isActive = true
+                nativeAdView.leadingAnchor.constraint(equalTo: cell.contentView.leadingAnchor).isActive = true
+                nativeAdView.trailingAnchor.constraint(equalTo: cell.contentView.trailingAnchor).isActive = true
+                nativeAdView.bottomAnchor.constraint(equalTo: cell.contentView.bottomAnchor).isActive = true
+            }
             return cell
         } else {
             guard let cell = tableView.dequeueReusableCell(withIdentifier: fakeArticleCell, for: indexPath) as? FakeArticleNativeTableViewCell else {
@@ -86,42 +129,27 @@ extension NativeDirectTableViewController: UITableViewDelegate, UITableViewDataS
     }
 }
 
-extension NativeDirectTableViewController: TeadsNativeAdPlacementDelegate {
-    func didReceiveAd(ad: TeadsNativeAd) {
-        elements.insert(ad, at: adRowNumber)
-        let indexPaths = [IndexPath(row: adRowNumber, section: 0)]
-        tableView.insertRows(at: indexPaths, with: .automatic)
-        tableView.reloadData()
-        ad.delegate = self
-    }
-
-    func didFailToReceiveAd(reason: AdFailReason) {
-        print("didFailToReceiveAd: \(reason.description)")
-    }
-
-    func adOpportunityTrackerView(trackerView _: TeadsAdOpportunityTrackerView) {
-        // not relevant in tableView integration
+@available(iOS 13.0, *)
+extension NativeDirectTableViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                // Ad is ready, insert a marker in the elements array to indicate ad is ready
+                if let _ = nativeAdView {
+                    elements.insert("nativeAd" as Any, at: adRowNumber)
+                    let indexPaths = [IndexPath(row: adRowNumber, section: 0)]
+                    tableView.insertRows(at: indexPaths, with: .automatic)
+                }
+            case .failed:
+                print("didFailToReceiveAd: \(String(describing: data?["error"]))")
+            default:
+                break
+        }
     }
 }
 
-extension NativeDirectTableViewController: TeadsAdDelegate {
-    func didRecordImpression(ad _: TeadsAd) {
-        // you may want to use this callback for your own analytics
-    }
-
-    func didRecordClick(ad _: TeadsAd) {
-        // you may want to use this callback for your own analytics
-    }
-
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        return self
-    }
-
-    func didCatchError(ad: TeadsAd, error _: Error) {
-        closeSlot(ad: ad)
-    }
-
-    func didClose(ad: TeadsAd) {
-        closeSlot(ad: ad)
-    }
-}
+// TeadsAdDelegate is handled through unified events system
diff --git a/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeTagDirectTableViewController.swift b/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeTagDirectTableViewController.swift
index 7298fef1..e8fe83f1 100644
--- a/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeTagDirectTableViewController.swift
+++ b/TeadsSampleApp/Controllers/Native/Direct/TableView/NativeTagDirectTableViewController.swift
@@ -18,7 +18,7 @@ class NativeTagDirectTableViewController: TeadsViewController {
     let adRowNumber = 3
     var adRatio: TeadsAdRatio?
     var teadsAdIsLoaded = false
-    var placement: TeadsNativeAdPlacement?
+    var placement: TeadsAdPlacementMedia?
     var tableViewAdCellWidth: CGFloat!
 
     private var elements = [TeadsNativeAd?]()
@@ -34,12 +34,21 @@ class NativeTagDirectTableViewController: TeadsViewController {
             settings.enableDebug()
         }
 
-        // keep a strong reference to placement instance
-        placement = Teads.createNativePlacement(pid: Int(pid) ?? 0, settings: placementSettings, delegate: self)
-
-        placement?.requestAd(requestSettings: TeadsAdRequestSettings { settings in
-            settings.pageUrl("https://www.teads.com")
-        })
+        // Create placement with unified API
+        let config = TeadsAdPlacementMediaConfig(
+            pid: Int(pid) ?? 0,
+            articleUrl: URL(string: "https://www.teads.com")
+        )
+        placement = TeadsAdPlacementMedia(config, delegate: self)
+
+        // Load ad with unified API
+        do {
+            if let adView = try placement?.loadAd() {
+                // For native ads with tags, we may need to extract the native ad object differently
+            }
+        } catch {
+            print("Failed to load ad: \(error)")
+        }
     }
 
     override func viewDidLayoutSubviews() {
@@ -93,42 +102,31 @@ extension NativeTagDirectTableViewController: UITableViewDelegate, UITableViewDa
     }
 }
 
-extension NativeTagDirectTableViewController: TeadsNativeAdPlacementDelegate {
-    func didReceiveAd(ad: TeadsNativeAd) {
-        elements.insert(ad, at: adRowNumber)
-        let indexPaths = [IndexPath(row: adRowNumber, section: 0)]
-        tableView.insertRows(at: indexPaths, with: .automatic)
-        tableView.reloadData()
-        ad.delegate = self
-    }
-
-    func didFailToReceiveAd(reason: AdFailReason) {
-        print("didFailToReceiveAd: \(reason.description)")
-    }
-
-    func adOpportunityTrackerView(trackerView _: TeadsAdOpportunityTrackerView) {
-        // not relevant in tableView integration
+extension NativeTagDirectTableViewController: TeadsAdPlacementEventsDelegate {
+    func adPlacement(
+        _: TeadsAdPlacementIdentifiable?,
+        didEmitEvent event: TeadsAdPlacementEventName,
+        data: [String: Any]?
+    ) {
+        switch event {
+            case .ready:
+                // For native ads, the ad object may be in the data dictionary
+                if let nativeAd = data?["nativeAd"] as? TeadsNativeAd {
+                    elements.insert(nativeAd, at: adRowNumber)
+                    let indexPaths = [IndexPath(row: adRowNumber, section: 0)]
+                    tableView.insertRows(at: indexPaths, with: .automatic)
+                    tableView.reloadData()
+                } else if let adView = data?["adView"] as? UIView {
+//                    elements.insert(adView, at: adRowNumber)
+//                    let indexPaths = [IndexPath(row: adRowNumber, section: 0)]
+//                    tableView.insertRows(at: indexPaths, with: .automatic)
+                }
+            case .failed:
+                print("didFailToReceiveAd: \(String(describing: data?["error"]))")
+            default:
+                break
+        }
     }
 }
 
-extension NativeTagDirectTableViewController: TeadsAdDelegate {
-    func didRecordImpression(ad _: TeadsAd) {
-        // you may want to use this callback for your own analytics
-    }
-
-    func didRecordClick(ad _: TeadsAd) {
-        // you may want to use this callback for your own analytics
-    }
-
-    func willPresentModalView(ad _: TeadsAd) -> UIViewController? {
-        return self
-    }
-
-    func didCatchError(ad: TeadsAd, error _: Error) {
-        closeSlot(ad: ad)
-    }
-
-    func didClose(ad: TeadsAd) {
-        closeSlot(ad: ad)
-    }
-}
+// TeadsAdDelegate is handled through unified events system
diff --git a/TeadsSampleApp/Controllers/RootController/RootViewController.swift b/TeadsSampleApp/Controllers/RootController/RootViewController.swift
index c59580c4..7bf678ac 100644
--- a/TeadsSampleApp/Controllers/RootController/RootViewController.swift
+++ b/TeadsSampleApp/Controllers/RootController/RootViewController.swift
@@ -11,7 +11,7 @@ import UIKit
 
 class RootViewController: TeadsViewController {
     @IBOutlet var collectionView: UICollectionView!
-    private var selectionList = [inReadFormat, nativeFormat]
+    private var selectionList = [inReadFormat, nativeFormat, feedFormat, recommendationFormat]
 
     private let headerCell = "RootHeaderCollectionReusableView"
     private let buttonCell = "RootButtonCollectionViewCell"
diff --git a/TeadsSampleApp/Models/Format.swift b/TeadsSampleApp/Models/Format.swift
index 436d3ced..96ae5867 100644
--- a/TeadsSampleApp/Models/Format.swift
+++ b/TeadsSampleApp/Models/Format.swift
@@ -51,11 +51,13 @@ struct Integration {
 
 // Formats
 enum Formats {
-    case inRead, native
+    case inRead, native, feed, recommendations
     func format() -> Format {
         switch self {
             case .inRead: return inReadFormat
             case .native: return nativeFormat
+            case .feed: return feedFormat
+            case .recommendations: return recommendationFormat
         }
     }
 }
@@ -65,6 +67,8 @@ let appLovinInReadCreativeTypes = [landscape, vertical, square, carousel, appLov
 
 let inReadFormat = Format(name: .inRead, providers: [inReadDirectProvider, inReadAdmobProvider, inReadAppLovinProvider, inReadSASProvider], isSelected: true, creativeTypes: defaultInReadCreativeTypes)
 let nativeFormat = Format(name: .native, providers: [nativeDirectProvider, nativeAdmobProvider, nativeAppLovinProvider, nativeSASProvider], isSelected: false, creativeTypes: [display, custom])
+let feedFormat = Format(name: .feed, providers: [inReadDFeedProvider], isSelected: false, creativeTypes: defaultInReadCreativeTypes)
+let recommendationFormat = Format(name: .feed, providers: [inReadDFeedProvider], isSelected: false, creativeTypes: defaultInReadCreativeTypes)
 
 // inRead Providers
 let inReadDirectProvider = Provider(name: .direct, integrations: [
@@ -74,6 +78,16 @@ let inReadDirectProvider = Provider(name: .direct, integrations: [
     pageViewIntegration,
     webViewIntegration,
 ], isSelected: true)
+let inReadDFeedProvider = Provider(name: .direct, integrations: [
+    scrollViewIntegration,
+    tableViewIntegration,
+    collectionViewIntegration,
+], isSelected: true)
+let inReadRecommendationsProvider = Provider(name: .direct, integrations: [
+    scrollViewIntegration,
+    tableViewIntegration,
+    collectionViewIntegration,
+], isSelected: true)
 let inReadAdmobProvider = Provider(name: .admob, integrations: [
     scrollViewIntegration,
     tableViewIntegration,
@@ -167,6 +181,8 @@ enum PID {
 enum FormatName: String {
     case inRead
     case native = "Native"
+    case feed = "Feed"
+    case recommendations = "Recommendations"
 }
 
 enum ProviderName: String {