fix(ci): add missing REFERENCE.md stubs and fix cross-platform convert.sh

- Create REFERENCE.md for 18 skills added in previous release (required by lint CI)
- Replace awk-based Copilot truncation with python3 for macOS/Linux consistency
- Regenerate integrations/ with fixed converter

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

Author: thatrebeccarae

integrations/copilot/content-workflow.instructions.md

@@ -101,5 +101,10 @@ stub → draft → reviewed → approved → published → measured
 
 ## Key Principles
 
+1. **Research before writing.** Even short posts benefit from 10 minutes of source gathering.
+2. **One piece, many platforms.** Write once, adapt to each platform's format.
+3. **Human approval gate.** Never publish without explicit approval.
+4. **Measure everything.** Track performance to inform future content decisions.
+
 
 (Truncated. See full skill at github.com/thatrebeccarae/claude-marketing)

integrations/copilot/copywriting-frameworks.instructions.md

@@ -82,5 +82,12 @@ B — BRIDGE: Show how your product/service bridges the gap
 
 ### 4Ps — Promise, Picture, Proof, Push
 
+```
+P — PROMISE: Make a bold, specific promise
+P — PICTURE: Help them visualize the result
+P — PROOF: Back it up with evidence
+P — PUSH: Drive to action with urgency
+```
+
 
 (Truncated. See full skill at github.com/thatrebeccarae/claude-marketing)

integrations/copilot/customer-journey-mapping.instructions.md

@@ -82,5 +82,7 @@ For each stage, document:
 | Onboarding → Retention | No clear first value, poor UX | Guided setup, time-to-value focus |
 | Retention → Advocacy | No program, not asked | Referral program, NPS follow-up |
 
+## Persona-Based Journeys
+
 
 (Truncated. See full skill at github.com/thatrebeccarae/claude-marketing)

integrations/copilot/klaviyo-developer.instructions.md

@@ -72,5 +72,16 @@ Headers returned: `RateLimit-Limit`, `RateLimit-Remaining`, `RateLimit-Reset`
 
 ## API Revision Timeline
 
+| Revision | Key Changes |
+|----------|-------------|
+| 2026-01-15 | Latest. Custom Objects Ingestion, Geofencing API (beta). |
+| 2025-10-15 | Forms API, Flow Actions API, SMS ROI reporting. |
+| 2025-07-15 | Mapped Metrics API, Custom Objects API (GA). |
+| 2025-04-15 | Web Feeds API, Custom Metrics, Push Token registration. |
+| 2025-01-15 | Reviews APIs, Flows Create API, Campaign image management. |
+| 2024-10-15 | Universal Content API, Form/Segment Reporting, Reviews API. |
+| 2024-07-15 | Forms API (retrieval), Webhooks API. |
+| 2024-02-15 | Reporting API, Create or Update Profile (upsert). |
+
 
 (Truncated. See full skill at github.com/thatrebeccarae/claude-marketing)

integrations/copilot/landing-page-optimizer.instructions.md

@@ -81,5 +81,14 @@ CTA: Specific action + anxiety reducer
 
 ## Anti-Patterns
 
+1. **Multiple competing CTAs** — one primary action per page
+2. **Feature-focused headline** — lead with benefit, not feature
+3. **Stock photos** — real product screenshots or real people
+4. **Navigation on landing pages** — remove nav for paid traffic pages
+5. **Below-fold CTA only** — always have CTA above the fold
+6. **No social proof** — every landing page needs trust signals
+7. **Slow load time** — every 100ms delay costs 1% conversion
+8. **Desktop-only design** — 60%+ traffic is mobile
+
 
 (Truncated. See full skill at github.com/thatrebeccarae/claude-marketing)

integrations/copilot/linkedin-ads.instructions.md

@@ -68,5 +68,7 @@ B2B advertising on LinkedIn — campaigns, targeting, creative, Lead Gen Forms,
 | Video view rate | >25% | 15-25% | <15% |
 | Social engagement rate | >0.5% | 0.3-0.5% | <0.3% |
 
+## Audit Workflow
+
 
 (Truncated. See full skill at github.com/thatrebeccarae/claude-marketing)

integrations/cursor/ab-testing-framework.mdc

@@ -128,3 +128,11 @@ Where:
 - **cro-auditor** — CRO audit generates test hypotheses; this skill designs the experiments
 - **google-analytics** — GA4 for experiment data and segment analysis
 - **copywriting-frameworks** — Generate variant copy using proven frameworks
+
+---
+
+# Ab Testing Framework Reference
+
+Reference data, benchmarks, and platform-specific details for the Ab Testing Framework skill.
+
+<!-- TODO: Add platform API schemas, benchmark data, and domain-specific reference tables -->

integrations/cursor/brand-voice-guidelines.mdc

@@ -146,3 +146,11 @@ Define how voice adapts across contexts:
 - **copywriting-frameworks** — Use frameworks within your established voice
 - **social-media-strategy** — Platform-specific tone adaptations
 - **email-composer** — Maintain voice in professional communications
+
+---
+
+# Brand Voice Guidelines Reference
+
+Reference data, benchmarks, and platform-specific details for the Brand Voice Guidelines skill.
+
+<!-- TODO: Add platform API schemas, benchmark data, and domain-specific reference tables -->

integrations/cursor/cold-email-outreach.mdc

@@ -133,3 +133,11 @@ Line 6: Low-friction CTA (question, not demand)
 - **icp-research** — Define ideal customer profile before building prospect lists
 - **email-composer** — General email writing (cold-email-outreach is specifically for outbound sequences)
 - **klaviyo-analyst** — For marketing automation email (different from cold outreach)
+
+---
+
+# Cold Email Outreach Reference
+
+Reference data, benchmarks, and platform-specific details for the Cold Email Outreach skill.
+
+<!-- TODO: Add platform API schemas, benchmark data, and domain-specific reference tables -->

integrations/cursor/copywriting-frameworks.mdc

@@ -177,3 +177,11 @@ B — BENEFIT: What it means for the customer (outcome/feeling)
 - **seo-content-writer** — SEO-optimized copy using these frameworks
 - **content-creator** — Brand voice consistency when writing framework-driven copy
 - **email-composer** — Email-specific applications of PAS, BAB, QUEST
+
+---
+
+# Copywriting Frameworks Reference
+
+Reference data, benchmarks, and platform-specific details for the Copywriting Frameworks skill.
+
+<!-- TODO: Add platform API schemas, benchmark data, and domain-specific reference tables -->