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docs: update and restructure README per feature releases
- Replace 3 narrative sections (Why This Exists, Who This Is For,
Why Depth Over Breadth) with concise 2-paragraph intro
- Add Quick Start section above the fold with install and example prompts
- Remove redundant Getting Started section
- Add new skill category tables: SEO & AI Search, Growth & Conversion,
Analytics & Measurement, Strategy & Brand
- Add Phase 8 skills to existing category tables
- Update skill count references from 27 to 50+
- Remove outdated terminal.png screenshot
- Update nav links, demo link text
- Update closing tagline
Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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# claude-marketing
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**25 open source Claude Code skills, specialized agents, and autonomous workflows for marketing teams.** Paid media, e-commerce, content, strategy, creative, reporting, and development — specialist depth without specialist headcount.
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**50+ open source Claude Code skills, specialized agents, and autonomous workflows for marketing teams.** Paid media, e-commerce, content, strategy, creative, reporting, and development — specialist depth without specialist headcount.
[Claude Code](https://docs.anthropic.com/en/docs/claude-code) is Anthropic's AI coding agent — it runs in your terminal and can read files, run commands, and work with APIs. These skills give it marketing expertise it doesn't have out of the box.
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Most "AI marketing" tools launching lately are wrappers with an up-charge — skills that don't work, agents that are anything but "autonomous," or repackaged capabilities your platforms already ship natively, sold back to you with a dashboard and a subscription fee.
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**claude-marketing is a complete digital marketing skill set with built-in domain expertise.** No wrappers, no subscriptions, no dashboards selling you capabilities you already own. The focused knowledge, benchmarks, and diagnostic frameworks that make Claude Code useful for lean marketing teams — open source, free, and built from years inside Klaviyo, Shopify, GA4, GTM, analytics stacks, and orchestration layers.
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-**Skill packs** give Claude Code the same platform expertise a senior marketing consultant brings to an audit
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-**Agent workflows** are autonomous pipelines that monitor GA4 properties, detect anomalies, and implement fixes via GTM — without anyone lifting a finger
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This is the department that $70K+/year solutions try to sell you. Now anyone can `git clone` it.
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Active project, open-sourced as-is. Fork it and make it yours — updates and new releases published regularly. Install what you need and ask questions in plain English.
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## Who This Is For
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-**Solo marketers and small teams** who need specialist depth without specialist headcount
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-**DTC and e-commerce operators** running Klaviyo, Shopify, GA4, or Looker Studio
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-**Growth teams** that need cross-platform analysis, not platform-by-platform reports
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-**Content marketers** who want research-backed, SEO-optimized content at scale
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-**Agencies and consultants** looking to scale their diagnostic and deliverable process
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-**Founders** who are tired of paying for audits they could run themselves
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-**Developers** working on marketing projects who want safe deployment practices
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50+ open-source skills that give [Claude Code](https://docs.anthropic.com/en/docs/claude-code) real marketing expertise — diagnostic frameworks, industry benchmarks, audit checklists, and platform-specific reference data across paid media, SEO, e-commerce, content, CRO, analytics, and strategy. Also works with Cursor, Aider, Windsurf, GitHub Copilot, and Gemini CLI.
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Implementation-ready answers — not tutorials, not blog-post-level overviews.
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Each skill ships three layers: **SKILL.md** (frameworks and decision trees), **REFERENCE.md** (benchmarks, API schemas, rate limits), and **EXAMPLES.md** (worked prompts with expected output). Not prompt templates — implementation-grade tools tested in real engagements.
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## Why Depth Over Breadth
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## Quick Start
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There are repos with 100+ AI agent personas — a paragraph of instructions and a personality for every conceivable role. Those are prompt templates, not tools. They tell Claude *what to be*, not *what to know*.
A 500-line Klaviyo skill with deliverability thresholds, RFM segment definitions, and flow audit checklists will outperform a 200-word "Klaviyo Specialist" persona every time. The persona knows *about* Klaviyo. The skill knows *how to audit one*.
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# Then ask Claude Code anything
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# "Run a scored audit of my Google Ads account"
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# "Audit my Klaviyo flows and tell me what's missing"
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# "Optimize this page for AI search citations"
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```
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Depth compounds when skills compose — an ICP grounded in research data produces a better Klaviyo audit, which produces a sharper GA4 cross-reference, which produces a deck that actually tells a story. See [Composing Skills](examples/) for how this works in practice.
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Each skill works independently — install only what you need.
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## What's Inside
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| Category | What It Is | Count |
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|----------|-----------|-------|
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|**[Skills](skills/)**| Claude Code skills — install individually or as packs |27 skills |
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|**[Skills](skills/)**| Claude Code skills — install individually or as packs |50+ skills |
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|**[Skill Packs](skill-packs/)**| Grouped collections with setup guides and install wizards | 6 packs |
|**[Agents](agents/)**| Standalone agents — portable analysis logic, usable with or without n8n | 3 agents |
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|**[Workflows](workflows/)**| Autonomous n8n pipelines that wire agents together on a schedule | 1 pipeline |
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## Skills
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All 27 skills live in [`skills/`](skills/) — install individually or use a [skill pack](skill-packs/) to set up a related group.
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All 50+ skills live in [`skills/`](skills/) — install individually or use a [skill pack](skill-packs/) to set up a related group.
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> **All skills tested March 2026 with Claude Code v2.1.** Each skill's SKILL.md includes a `tested` date and `tested_with` version in its frontmatter metadata.
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> [**View Live Demo**](https://thatrebeccarae.github.io/claude-marketing/skill-packs/demo/) — See skills in action with example terminal output.
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> [**View Demo**](https://thatrebeccarae.github.io/claude-marketing/skill-packs/demo/) — See skills in action with example terminal output.
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### DTC & E-commerce
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|**[Competitor Ads Analyst](skills/competitor-ads-analyst/)**| Competitor ad creative analysis from public ad libraries — messaging patterns, creative formats, positioning gaps |
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|**[Wasted Spend Finder](skills/wasted-spend-finder/)**| Systematic Google Ads and Meta waste analysis — produces uploadable exclusion lists with thematic categorization |
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|**[Cross-Platform Audit](skills/cross-platform-audit/)**| Unified multi-platform scored audit — parallel execution across Google, Meta, and Microsoft with budget-weighted aggregate health score (A-F), cross-platform analysis, and optional deck generation |
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|**[LinkedIn Ads](skills/linkedin-ads/)**| B2B advertising — campaign setup, professional targeting, Lead Gen Forms, ABM campaigns, Matched Audiences |
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|**[SEO Content Writer](skills/seo-content-writer/)**| SEO-optimized content with brand voice analysis — blog posts, social media, email campaigns, landing pages |
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|**[Content Workflow](skills/content-workflow/)**| End-to-end content pipeline: research → draft → editorial review → social distribution |
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|**[Email Composer](skills/email-composer/)**| Client outreach, deliverable handoffs, scope discussions, and follow-up cadence — with tone calibration per context |
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|**[Content Pipeline](skills/content-pipeline/)**| Multi-agent orchestration — chains research, editorial review, and social distribution agents in sequence |
-**[Strategy & Research Pack](skill-packs/strategy-pack.md)** — 3 skills for research and strategy (Market Research, ICP Research, Research Digest)
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-**[Creative & Design Pack](skill-packs/creative-pack.md)** — 3 skills for creative production (Frontend Design, Tech Diagram, Remotion Video)
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-**[Developer Tools Pack](skill-packs/dev-tools-pack.md)** — 2 skills for safe deployment and documentation (Safe Push, GitHub README)
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| Skill | What Claude Can Do |
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|-------|-------------------|
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|**[AEO/GEO Optimizer](skills/aeo-geo-optimizer/)**| AI search optimization — appear in ChatGPT, Perplexity, Google AI Overviews. Content scoring, citation patterns, AI crawler management |
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|**[Technical SEO Audit](skills/technical-seo-audit/)**| Deep crawl analysis, Core Web Vitals, indexation health, site architecture, canonical tags, structured data validation |
|**[GTM](skills/gtm/)**| Google Tag Manager — container audits, consent mode v2, server-side tagging, debugging, tag architecture |
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##Getting Started
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### Growth & Conversion
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### Copy Individual Skills
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| Skill | What Claude Can Do |
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|-------|-------------------|
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|**[CRO Auditor](skills/cro-auditor/)**| Conversion rate optimization — LIFT model heuristic evaluation, ICE/PIE prioritization, A/B test hypothesis generation |
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|**[Landing Page Optimizer](skills/landing-page-optimizer/)**| Page audit and optimization — above-the-fold, value props, CTAs, social proof, forms, mobile |
|**[Copywriting Frameworks](skills/copywriting-frameworks/)**| AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB — framework-driven copy for ads, pages, emails |
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# Paid media pack
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python skill-packs/scripts/setup-paid-media.py
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```
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## Skill Packs
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The wizard checks prerequisites, walks you through API key setup, installs dependencies, and tests connections.
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Grouped collections with setup wizards for installing related skills together:
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> [!TIP]
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> See [DTC Getting Started](skill-packs/dtc-getting-started.md) or [Paid Media Getting Started](skill-packs/paid-media-getting-started.md) for detailed setup per platform.
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-**[DTC Pack](skill-packs/dtc-pack.md)** — 6 skills for e-commerce (Klaviyo Analyst, Klaviyo Developer, Shopify, Google Analytics, Looker Studio, Pro Deck Builder)
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-**[Paid Media Pack](skill-packs/paid-media-pack.md)** — 6 skills for paid advertising (Google Ads, Meta Ads, Microsoft Ads, Competitor Ads Analyst, Wasted Spend Finder, Account Structure Review)
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