diff --git a/lib/combined_rss_feed.rb b/lib/combined_rss_feed.rb
index cbe25b2..26df6b3 100644
--- a/lib/combined_rss_feed.rb
+++ b/lib/combined_rss_feed.rb
@@ -1,5 +1,9 @@
 require "rss_feed"
 
+class Feedjira::Parser::ITunesRSSItem
+  element "thoughtbot:auto_social_share", as: :auto_social_share
+end
+
 class CombinedRssFeed
   include Enumerable
 
diff --git a/lib/rss_feed.rb b/lib/rss_feed.rb
index 73e71c3..553964e 100644
--- a/lib/rss_feed.rb
+++ b/lib/rss_feed.rb
@@ -4,6 +4,10 @@
 
 require "feed_item"
 
+class Feedjira::Parser::AtomEntry
+  element "thoughtbot:auto_social_share", as: :auto_social_share
+end
+
 class RssFeed
   include Enumerable
 
@@ -12,7 +16,7 @@ def initialize(url:)
   end
 
   def each
-    feed.entries.each do |entry|
+    feed.entries.reject { it.auto_social_share == "false" }.each do |entry|
       yield FeedItem.new(
         id: entry.id,
         title: entry.title,
diff --git a/spec/rss_feed_spec.rb b/spec/rss_feed_spec.rb
index b9ef943..ae04307 100644
--- a/spec/rss_feed_spec.rb
+++ b/spec/rss_feed_spec.rb
@@ -29,6 +29,58 @@
       )
     end
 
+    it "ignores entries we don't automatically share to social media" do
+      Excon.stub({}, {status: 200, body: <<~XML.chomp})
+        <?xml version="1.0" encoding="UTF-8"?>
+        <feed xmlns="http://www.w3.org/2005/Atom">
+          <title>TEST_FEED_TITLE</title>
+          <subtitle>TEST_SUBTITLE</subtitle>
+          <id>https://example.com/</id>
+          <link href="https://example.com/blog"/>
+          <link href="https://example.com/blog/feed.xml" rel="self"/>
+          <updated>2024-12-20T00:00:00+00:00</updated>
+          <author>
+            <name>TEST_NAME</name>
+          </author>
+          <entry>
+            <title>TEST_ENTRY_1</title>
+            <link rel="alternate" href="https://example.com/test-entry-1"/>
+            <author>
+              <name>TEST_AUTHOR</name>
+            </author>
+            <id>https://example.com/test-entry-1</id>
+            <published>2025-05-22T00:00:00+00:00</published>
+            <updated>2025-05-22T12:40:11Z</updated>
+            <content type="html">
+              <![CDATA[TEST_CONTENT]]>
+            </content>
+            <summary>TEST_SUMMARY</summary>
+            <thoughtbot:auto_social_share>false</thoughtbot:auto_social_share>
+          </entry>
+          <entry>
+            <title>TEST_ENTRY_2</title>
+            <link rel="alternate" href="https://example.com/test-entry-2"/>
+            <author>
+              <name>TEST_AUTHOR</name>
+            </author>
+            <id>https://example.com/test-entry-2</id>
+            <published>2025-05-29T00:00:00+00:00</published>
+            <updated>2025-05-29T12:40:11Z</updated>
+            <content type="html">
+              <![CDATA[TEST_CONTENT]]>
+            </content>
+            <summary>TEST_SUMMARY</summary>
+            <thoughtbot:auto_social_share>true</thoughtbot:auto_social_share>
+          </entry>
+        </feed>
+      XML
+      rss_feed = RssFeed.new url: "https://example.com/blog/feed.xml"
+
+      entries_titles = rss_feed.map(&:title)
+
+      expect(entries_titles).to contain_exactly "TEST_ENTRY_2"
+    end
+
     def atom_feed
       File.read("spec/fixtures/rss_feed.xml")
     end