To use {productname} in WordPress, Advanced Editor Tools is a great option.
Advanced Editor Tools is a WordPress plugin built by Andrew Ozz that will let you add, remove, and arrange the buttons that are shown on the Visual Editor toolbar.
Some of the features added by this plugin
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Support for creating and editing tables
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More options when inserting lists
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Search and Replace in the editor
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Ability to set Font Family and Font Size
For details, visit: